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Sigma realigns lens lines

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Sigma is organising all its interchangeable lenses into three product lines. Each line has its own clearly defined concept, and every lens developed going forward will be assigned to one of these lines.

The objective is not to impose a new way of categorizing equipment, but simply to clarify the approach taken in developing each new lens. The aim is that these new product lines will help guide photographers, giving an overview of the type of image creation each lens was designed to support.

The new product line categories provide additional guidance, but it is ultimately the photographer who will consider this information in choosing the right lens. Simply by identifying the product line that resonates with his or her own photographic orientation, any photographer will be able to find the right Sigma lenses quickly and easily.

Contemporary

Incorporating the very latest technology in these lenses, Sigma has solved the difficult problem of keeping size and weight low without compromising on advanced optical performance or utility. High-performance, versatile, compact and superbly portable, the lenses in the Contemporary line can handle landscape shots on your travels, casual snapshots, family pictures, and all sorts of photo opportunities.

The range comprises standard zoom lenses, telephoto zoom lenses and high-magnification zoom lenses.

Art

With unsurpassed expressive performance, these lenses reach the high standards demanded by photographers with an artistic, creative inclination. Developed with the maximum emphasis on artistic touch, the Art line lenses are designed to meet the expectations of users who value a creative, dramatic outcome above compactness and multifunction. Along with landscapes, portraits, still-life, close-up and casual snaps, they’re perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much expressive scope when capturing architecture, starry skies, underwater shots and many other scenes.

The range comprises large-aperture prime lenses, wide-angle lenses, ultra-wide-angle lenses, macro lenses and fisheye lenses.

Sports

With their high-level optical performance and expressive power, these lenses can capture fast-moving subjects, even at distance. This high-performance line also offers a variety of functions to aid the photographer in challenging conditions and scenarios. Besides sports photography, the lenses are also perfect for nature shots featuring birds, wild animals and other creatures, and for capture of aircraft, trains, race cars and more. Another major feature of the Sports line lenses is their wide range of customization functions: using the software provided, all sorts of settings can be tailored to the personal preferences of the photographer.

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