The new Samsung S9 smartphones launched in Barcelona on Sunday introduce killer features that other phones had last year, but add a few of their own, writes ARTHUR GOLDSTUCK.
What do you do when you produce the world’s most advanced gadgets in their class, but a distant rival knocks the spots off you in one category?
If you’re Apple, it can take a few years to admit the shortfall, because you have so much else going for you. If you’re Samsung, on the other hand, you incorporate those features as quickly as possible, and add enough others so that the gadget extends its cutting edge in as many other categories as possible.
The new Galaxy S9 and S9+, launched at the Mobile World Congress (MWC) in Barcelona on Sunday, have taken already superb camera functionality and made it the best in the world. To do this, however, they’ve had to catch up with the cutting edge delivered by Sony a year ago, at the 2017 edition of MWC.
The standout feature of the Sony Xperia XZ Premium – also subsequently built into the XZ1 and XZ Pro – is its ability to capture video in 960 frames per second. This means it can replay in slow-motion, and capture still images of micro-moments of an action video.
This week, Samsung announced 960 fps video on the S9 and S9+.
And then there was the XZ’s ability to create 3D images by panning the camera round a face, head or physical object. The S9 and S9+ introduce the ability to create animated avatars, using 3D face modeling and tracking.
So far so similar. On the surface.
Samsung made a dramatic departure, however, in the capabilities it adds to these features.
The most significant hardware improvement lurks in its rear-camera set-up. Until now, the widest aperture available on a phone camera was f1.6, first introduced in the LG V30+, followed by the Huawei mate 10 Pro. The Samsung S8 came in at f1.7, meaning it let in a little less light than the LG and Huawei devices, potentially giving the rivals an edge in low-light photography.
Now, the S9 and S9+ raise the light bar with a lens that takes this year’s line honours for aperture. In a bold move, the main lenses on the rear of both phones feature moving parts that make it the most complex phone camera yet. It allows for the aperture to adjust automatically, based on light conditions, starting at f2.4 for bright li. It adjusts all the way down to f1.5 as light fades, promising to take low-light photography on a phone to new depths of darkness.
The S9+ offers an even more moving experience, with a second rear lens that features 2X optical zoom and 8X digital zoom, matching the market-leading specifications of Samsung’s large-format Note 8.
The camera is central to another Samsung leap forward, although here it is software innovation that differentiates the phone. Where Apple’s iPhone X introduced the Animoji, an option to personalise one of a dozen animal emojis with one’s own expressions and sound, the S9 phones allow for users to turn their own faces and expressions into emojis.
Erin Willis, Samsung senior manager for channel marketing, put it neatly into perspective at the S9 launch on Sunday: “From emoticons to emojis, these are symbols and shortcuts that helped us to express a mood or emotion, but it didn’t help us express ourselves as individuals. Now you can map your facial expressions and emotions to make emojis that look like you.”
The function allows the user to take a selfie in augmented reality (AR) emoji mode, simulate the expression of the user, and adapt it into an avatar – a digital representation of the individual. As with Animojis, the user can add voice notes to the emoji. Unlike the Apple version, it can be shared with friends in messaging apps regardless of what smartphones they have. Up to 18 personalised emojis can be created in this way, along with a variety of characters that can have one’s own expressions added.
A partnership with the Walt Disney Company means that several Disney characters, including Mickey and Minnie Mouse and the Incredibles, can also be turned into AR emojis.
This is likely to prove an ingenious viral marketing vehicle, as users increasingly send what one could call selfie emojis to each other. The more people receive these compelling messaging objects, the more they are likely to want to send similar messages on to others. And this is probably just the beginning.
“What was announced in terms of Mickey and Minnie Mouse and the Incredibles has now created the association with Disney,” said Craige Fleischer, vice president of IT Mobile at Samsung Africa, at the launch. “We do believe that the relationship will expand to include other Disney properties in time.”
While Fleischer was not able to spell it out, this suggested that franchises like Star Wars would eventually enter the emoji world, providing Samsung with yet another opportunity to create viral marketing messages.
The handsets break ground in several other areas, including “intelligent biometrics”, a fusion of iris and facial recognition, allowing users to choose the log-in or authentication method that suits them best. It is likely, however, that many users will not discover a high proportion of the phone’s features.
That won’t be a bad thing in itself, as even what people don’t use will provide guidance in what should be added to devices in the future. As Samsung mobile head DJ Koh put it at the launch, “It’s only when technology is in people’s hands, that real magic happens and our lives are transformed.”
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.