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Samsung “reinvents 3D”

Samsung has announced the latest additions to its 3D and HDTV displays and home theatre projectors using the company’s proprietary technology. The new displays will be available in 23 and 27-inch configurations.

Samsung have announced the latest line up of 3D computer displays, HDTV/ monitors and a Home Theatre projector incorporating Samsung’s proprietary 3D technology available in 23- and 27-inch configurations.

‚With the explosion in entertainment content from 3D films, television and video games and the increased availability of 3D capture devices like cameras and webcams, gamers, home entertainment enthusiasts and content creators are demanding more functionality from their display devices,‚ says Bennie Budler, Product Manager for IT Products at Samsung Electronics SA. ‚Consumers will not only enjoy the latest in Samsung display technology for the best possible 2D experience with the 7 and 9 Series monitors, they will also be able to enjoy a wide variety of native 3D content and, on some models, even watch 2D content in 3D thanks to Samsung’s real-time 2D to 3D conversion technology.‚ Innovative 3D Performance Samsung has reinvented the 3D monitor experience to allow its users to experience the wide variety of 3D content now available. Unlike other 3D solutions, which only work for video gaming, Samsung’s new 3D monitors and HDTV/monitors also allow users to enjoy 3D movies, 3D TV and user-created 3D content like 3D photos and 3D videos. In order to do this, Samsung has created a new 3D technology, based on 3D panels available only in Samsung displays. The proprietary Samsung 3D panel gives the 7 and 9 Series monitors a hyper realistic 3D playback, which makes them ideal for immersion in intense PC or console gaming, or for watching action-packed video content like movies and sports. The 9 Series Monitor and the 7 and 9 Series HDTV/Monitors can automatically analyse and render 2D content in real-time to stunning 3D, supporting not only PC content, but also content from Blu-ray players, gaming consoles and set-top boxes. Offering a complete 3D solution in a single package, the 7 and 9 Series feature a built-in glasses sync emitter, and they are packaged with a pair of 3D active-shutter glasses and middleware for 3D gaming. The 7 and 9 Series offer Samsung’s highest quality monitor image in a TN panel‚Äîwhether for 2D or 3D content. Users will experience the ultimate in colour and clarity with Samsung’s new Ultra Clear Panel technology, which combines the vibrancy of a glossy display while maintaining the ease of viewing afforded by an anti-glare matte finish. The LED-backlit panel boasts 100% sRGB coverage, for the most realistic colour reproduction. In addition to these monitors, Samsung further demonstrates its commitment to 3D display technology with the SP-A8000 3D projector. Home users looking to enjoy 3D in a group setting will be able to do so, thanks to the large image the SP-A8000 can project. The 1,000 ANSI lumen SP-A8000 features a single-bulb, single-lens design. The SP-A8000 also benefits from Samsung’s 3D engine and can convert 2D content to 3D, affording a realistic image and genuine 3D end result. Sophisticated Styling Style-conscious consumers will appreciate the aesthetic enhancement the 7 and 9 Series monitors add to a room, with razor-thin screens and unique designs. Most striking, the metallic-silver finished 9 Series features a slim, asymmetrical design that offers a clean, modern look. All circuitry is housed within the display’s base, resulting in a uniformly ultra-slim panel. The 7 Series display sports Samsung’s signature Touch of Colour design, which embeds coloured accents in the bezel for a stylish, unique look. Adding appeal to eco-conscious users, Samsung’s 7 and 9 Series reduce energy consumption by as much as 40 percent over traditional displays, thanks to the LED-backlit technology. In addition, the 9 Series’ high-gloss front, sleek back and all-aluminium base are comprised of recyclable material and like all of Samsung’s LED displays, is free of mercury and halogens, making it easier to recycle. Users looking to consolidate their TV and PC monitors or utilise the 7 and 9 Series displays as secondary televisions will appreciate the HDTV/Monitor (MFM) versions, which feature an HDTV tuner for live television in addition to PC and AV playback. The HDTV/Monitor 7 and 9 Series displays integrate a convenient picture-in-picture function, allowing for simultaneous activities like viewing live sporting games while managing player stats online. The SP-A8000’s conveniently blends in with any room d√©cor and its glossy black, dolphin-like shape helps it complement the entertainment area, whether incorporated into a modern interior or mounted from the ceiling above. Versatile and Flexible ‚For enhanced viewing options and productivity, the 7 and 9 Series are equipped with signature Samsung visual display technologies. The Eco Light Sensor creates a comfortable viewing environment by automatically adjusting the brightness of the screen based on ambient light and Eco Motion Sensor contributes to ease of use and lower energy consumption by automatically turning the display on or off when a user is within or has left the vicinity of the monitor. This is the first time that these products will be launched in South Africa and is certainly a unique product range to bring diversity and enhanced user experience to the local market,‚ concludes Budler. These products are expected to be available in South Africa during Q2, 2011.

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