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Samsung brings CES to CT

Cape Town is hosting the Samsung Electronics Africa Forum 2012, a three-day technology show at the Cape Town International Convention Centre starting today.

From 22 – 24 March, this trade event will bring South African dealers, media and businesses a localised version of the Samsung Electronics stand at the Las Vegas Consumer Electronics Expo. On 25 March, it will also feature an extra day for mainstream consumers, the Samsung Connect Cape Town event, which will feature access to the trade exhibition and an interactive event.

Explore Consumer Electronics Show, locally

The Consumer Electronics Show ( is the world’s largest consumer technology tradeshow, featuring new product announcements and previews, which is not open to the public. Samsung is one of the biggest exhibitors of the 3100 companies on the show floor with innovations spanning all of its product categories from audio visual and home appliances, to mobile handsets, digital cameras and notebooks.

Deon Liebenberg, MD at Samsung Electronics South Africa, says that this year 2,000 consumers will now also be able to get first-hand exposure to the latest innovative technology products from Samsung and insight into key trends in the consumer electronics space.

Connect Cape Town Event

‚The Connect Cape Town event will deliver the ultimate connection between music, technology, lifestyle and people. Bringing the latest Smart Technology to life, Samsung will immerse consumers in live music performances, art shows and international chef demos to show how technology can enhance how we live, work and play,‚ he says.

The key technologies and products Samsung will showcase will closely match its Las Vegas exhibition. Aside from Samsung’s Smart Technology, which ensures easy and flexible connectivity for all its products, Samsung will also announce new products for South Africa.

Local Cape Town Entertainment

Liebenberg says the centre of the event will be a main stage with performances from popular Cape Town music groups, Tumi and the Volume, Aking and Auriol Hays. Using Samsung technology, these performances will be streamed to satellite stage areas at the V&A Waterfront and Canal Walk shopping centres. Consumers will also be able to view the shows on Connect Cape Town’s Facebook page at

These music performances will be interspersed by one-hour demos from celebrated chefs, Jodi-Ann Pearto, Kylie Debbo, Craig Cormack and Rudi Liebenburg. DJs Dean Fuel, Tommy Gun and Ricky H will also be spinning the decks. And photographers, Michael Edwards and Julian Goldswain will put on a show.

‚In between the events on the main stage, consumers can also visit four activation areas, where you can get first-hand insight and inspiration into how you can use different technologies to enrich your everyday life,‚ says Liebenberg.

The first is a kitchen appliances zone, where the chefs will link culinary creations and technology, for example, downloading a recipe on a tablet to share with the public.

There will be a studio areas where photographers will take professionally lit Facebook profile pictures, which you can have printed out at the event or emailed to your address.

Additionally, there will be a T-shirt design printing area where consumers can get selected designs from artists Jaco Haasbroek, Daniel Ting Chong and Jordan Metcalf printed out.

‚Samsung prides itself on creating Smart Technology that adds meaningful value to people’s lives. Cape Town Connect will expose people to the future of technology innovation in a uniquely entertaining way to connect with a smarter future,‚ says Liebenberg.

Entry to the event is free. For more information, please visit:


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