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SA company named AR developer of the year

South African company, Fuzzy Logic, has been named Best AR Developer 2013 at the AR Summit 2013 in London.

The winners were announced in London on June 20 at the AR Summit, the world’s biggest gathering of technology providers and innovative brands looking to discover, explore and embrace the concept and possibilities of AR.

Fuzzy Logic became the first African company to win the Best AR Developer award for its interactive ‚”Birthday Card AR‚” and ‚”AppTag‚” titles. .

The competition is intended to bring the best in AR from around the world recognising and rewarding companies who have developed innovative AR products. The Summit is a platform for creative companies that are adopting new techniques, enhancing technologies, and pushing the industry forward.

Fuzzy Logic ( was founded in 2011 as an independent mobile video games and app developer. Fuzzy Logic entered the market with the aim of designing apps and games that are simple to use, whilst also cutting edge in functionality, appearance and design. Jason Ried heads the Fuzzy Logic teamas Managing Director. He returned to South Africa after 10 years in the UK gaming industry as a producer for Eidos Interactive and Disney Interactive. With well-known titles such as ‚’Championship Manager’ and big budget ‚’Split Second’ under his belt, Jason has a clear idea of what ‚’fun’ in the future looks like.

‚”We are thrilled to be recognised as AR Developer of 2013. This demonstrates how the most simple of ideas can lead to an interactive and brilliantly original campaign. To be ranked as the best augmented reality developer in one of Europe’s most prestigious awards is a major accomplishment for our team,‚” says Jason Ried.

In addition to winning the Best AR Developer 2013award, Fuzzy Logic received two award nominations in the categories for Most Innovative Use of AR 2013 and AR Awards Champion 2013 from the Augmented Reality (AR) Summit. The entries were judged based on the following criteria: imagination, innovation and uniqueness, commercial feasibility, market perception and achieved results / ROI.

Birthday Card AR revolutionises birthday cards, using AR to transform a simple 2D birthday card into an exciting interactive 3D experience. The goal of the AppTag range of games is to bring video games to life, allowing kids to play shooter games against each other in any physical environment.


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