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Quirk, 24.com clean up at Bookmarks

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At this year’s Bookmarks, digital agency Quirk and online publisher 24.com took top honours.

Digital agency Quirk and online publisher 24.com took the top honours at yesterday’s Bookmarks, South Africa’s premiere digital awards. An initiative of the DMMA (Digital Media and Marketing Association), it recongises excellence in digital advertising ad well as publishing.

The Best in Show as well as Best Agency awards went to Quirk, while 24.com was named Best Publishing House.

The prize for Best individual contribution to South African Digital Media & Marketing went to Jason Xenopoulos, CEO of Native.

‚The success of this evening’s event and the calibre of the 2011 entries and winners is a clear indication that the digital industry is growing from strength to strength,‚ says Nikki Cockcroft, Chairperson of the DMMA and Bookmarks Chair.

The 2011 winners are:

The 2011 categories were, for the first time, not divided into those relevant to publishers and agencies. Instead the 52 categories were broken down into clusters that were open to all. The reasoning behind the enhanced category system was to extend the awards to a wider range of digital publisher, agencies and brands and to ensure that submissions were evaluated by judges with relevant experience and expertise.

Says Cockcroft: ‚our restructuring of the category system definitely worked in terms of the number, calibre and variety of entries. We are looking forward to having even more new entrants next year.‚

The 2011 Bookmarks were sponsored by FNB. Says Stephen Claassen, FNB’s Provincial Chairman of the Western Cape: ‚FNB celebrates innovation and we support the digital industry because we love the innovation coming out of it.‚

The winners were chosen from over 450 entries and were judged by top industry professionals.

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