Digital agency, Popimedia, has become the first Facebook Preferred Marketing Developer “PMD”” in South Africa, joining a community of 317 developers in 35 countries worldwide.
The PMD Badge is awarded to developers that have demonstrated value-added capabilities in one or more of the following qualification areas: Pages, Ads, Apps, and Insights.
With notable clients such as Nestle and some of South Africa’s leading Banks and Mobile Operators , Popimedia has established itself as being at the cutting edge of the social media movement, providing brands, agencies and public relations firms with a holistic approach to social marketing by growing lasting connections with their customers on Facebook.
Since Popimedia’s launch 5 years ago as a venture between 3 entrepreneurs with no media experience, the group has built up a trusted reputation with clients and agencies alike in the social media space. ‚””There’s no greater endorsement of your social media capabilities than receiving the PMD badge from Facebook themselves, and to be the first in South Africa is a true testament to the journey Popimedia has taken to provide worldwide services‚””, says Popimedia COO, Ryan Silberman.
This latest achievement marks Popimedia’s entrance into a global community of expert heavyweights such asAdobe in the USA and Social Bakers in the UK. Through the PMD Program, Facebook aims to help developers build products that make social marketing easier and more effective and Popimedia does this by building advanced apps, optimising social plugins, managing advertising campaigns and measuring performance to develop unique marketing strategies.
South Africa has over 6 000 000 Facebook users and ranks as number 31 of all Facebook statistics by Country. It has therefore become increasingly important for Popimedia to play an integral role in guiding South African companies on how to use Facebook innovatively.