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Be the DJ

Olmeca Tequila has teamed up with superstar DJ, Steve Aoki, to launch the Olmeca BE THE DJ School and is offering ten aspiring DJs from South Africa the chance to hone their skills at a mixing masterclass lead by the American DJ.

Set up to discover the next generation of electronic music talent, Olmeca’s BE THE DJ School invites aspiring DJs from around the world to download an exclusive edit of his newly-released track, ‚”Come with Me‚” and re-mix it in their own, unique, fresh style. The track will be available to download from Olmeca’s BE THE DJ Facebook app for a six-week period from 10th October until 26th November.

Once the entries are in, Aoki will select ten DJs from South Africa to join him at a full day’s mixing masterclass in Rotterdam in February. Two further places will be taken by international entries, selected by top-selling dance music magazine, Mixmag.

At the masterclass, the DJs will get the chance to showcase their music and live mixing skills in front of Aoki and top technical engineers from leading electronics company, Pioneer. The professionals will then offer one-to-one coaching to the DJ hopefuls, before inviting the DJ who shows the most promise to be Mixmag’s resident DJ in Ibiza during the summer 2013 season.

Aoki says: ‚”The Olmeca BE THE DJ School is an amazing opportunity for new DJs I’m excited to see what raw, new talent is out there and can’t wait to see one of these guys launch their DJ career in the dance capital of the world next summer. I started making music when I was in college, so I’m really excited to have the opportunity to help young DJs pursue their dance music dreams with Olmeca Tequila.‚”

As an added bonus, the ten South African DJs will be invited to attend an exclusive press conference and dinner in Cape Town with Steve Aoki where they will hear first-hand why their songs were chosen, ahead of the star’s Olmeca-sponsored, nationwide tour, which includes gigs in Durban, Cape Town (both 7th December) and Johannesburg (8th December).


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