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Popimedia gets closer to Facebook in ad breakthrough

Johannesburg-based Ad-tech company, Popimedia, has been recognised as one of only three Facebook Marketing Partners worldwide with the ability to integrate Facebook Lead Ads into CRM.

By integrating Facebook Lead Ads with a CRM system, leads are delivered automatically, in real time to the contact centre agent, allowing for immediate response.

“More and more organisations are turning to Facebook Lead Ads for lead generation as they recognise the power of the platform,” says Gil Sperling, CTO of Popimedia. “Facebook Lead Ads offer extraordinary convenience for users, and are a fast, secure way of generating leads for business.”

The downfall is the manual download process through Facebook costs time – and time is a critical component when converting online leads.

A study by Harvard Business Review clearly outlines the danger of delaying when it comes to online interaction: “Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.”

“We recognised the business requirement for an automated, real-time response, and set to work to build the capabilities into our proprietary Ad-tech platform, meedee8,” says Sperling.

Says 1st For Women CMO, Carl Louw: “The API integration helped us to send our leads directly to our contact centre and phone the customer in real time which led to phenomenal results.”

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