PitchScore
by Gadget.co.za
Know before you send — not after you’re ignored
Step 1
Check for coverage overlap
See whether Gadget has already covered the same story or angle.
Your pitch
Paste the whole thing — your covering note to the journalist AND the attached story. The covering note matters just as much as the release. Only “ABOUT COMPANY” sections and the trailing sign-off get automatically ignored.
Recent Gadget coverage
Loading recent stories…
This fills automatically with Gadget’s most recent stories. You don’t need to touch the list.
Step 2
The real editorial read
Don’t stop after Step 1.
Run the pitch through your preferred AI, regardless of the Step 1 result.
Step 1 only checks whether the pitch overlaps with something Gadget has already published. Step 1 cannot judge whether the pitch itself is generic, formulaic or AI-written. A pitch can score 97% fresh above and still be press-release filler. Step 2 catches that.
ChatGPT and Perplexity auto-fill your pitch. Claude, DeepSeek, Gemini, Copilot and Grok copy it to your clipboard and open the site — just paste with Cmd/Ctrl+V once it loads. Copilot may show a “Coming Soon” placeholder instead of chat if you’re signed in with a work/school Microsoft account routed to an unprovisioned Microsoft 365 Copilot surface — that’s account-specific, not fixable from here. If any platform shows a caution banner about pasted or external content, that’s normal safety behaviour, not an error — it’s safe to continue.
