Social media insights gathered from Salesforce show that despite the growing smartphone penetration in South Africa, citizens still used computers to discuss issues like if President Jacob Zuma will #PayBackTheMoney.
Despite the growing penetration of smartphones in South Africa, the country’s social media users still seem to be using their office computers and connectivity to discuss burning issues such as whether President Jacob Zuma should and will #PayBackTheMoney. And the Economic Freedom Front’s (EFF’s) ability to mobilise supporters on the streets is helping it to dominate the social conversations about Nkandla.
Those are among the key insights from social media data gathered and analysed in the Salesforce Marketing Cloud Social Studio software by 25AM. The online media agency analysed social media conversation about the president’s home improvement woes between 1 December 2015 and 10 February 2016. The Presidency issued a statement at around 10:20pm on 2 February, in which President Zuma offered to pay back some of the money.
But conversation about the topic only started to surge when South Africans went to work on the morning of 3 February, peaking between lunchtime and 6pm. Twitter dominated the conversation around hashtags such as #PayBackTheMoney and #NkandlaPayback. From 1 December 2015 to 3 February 2016, there were 16 339 mentions of the #PayBackTheMoney hashtag, 99% of them on Twitter. Comments with a negative sentiment outweighed positive mentions by more than two to one.
By 10 February – when the Constitutional Court heard arguments from counsel representing the Democratic Alliance and the EFF about why the Public Protector’s findings should be binding – #PayBackTheMoney had 22 776 mentions on social media. #SONA – short for State of the Nation Address – had only 10 624 mentions during the same timeframe.
The conversation on Twitter was driven by news coverage of the topic, with discussion centred on keywords such as Malema, EFF, Guptas and Zuma. “What we take from this is that South Africans rely on the media for information, but take their discussions about the news to Twitter,” says 25AM CEO, Andre Steenekamp. “Perhaps with so many mainstream publications disabling user comments they have nowhere else to go.”
Steenekamp notes that most people are discussing topics such as Nklanda during the working day, indicating that they still prefer composing their commentary on an office computer’s keyboard. “For the two months leading up to the Presidency’s statement, discussion around #PayBackTheMoney was relatively muted,” he adds. “South African Twitter users like to weigh in when the topic is really hot.”
The DA and the EFF both worked hard to drive social media conversations on the topic as the Constitutional Court heard their legal representatives’ arguments. But the EFF dominated the conversation, largely because its supporters turned out in droves outside the court to protest against the President.
Security gets an upgrade – with a few glitches
Video doorbells are all the rage in the USA. Can they work in South Africa? SEAN BACHER tries out the Ring Video DoorBell 2 and Floodlight Cam.
IP cameras have become synonymous with both business and home security. They are readily available, fairly inexpensive and, in many cases, easy to install.
Many are wireless, allowing one to place the camera anywhere within Wi-Fi range. As a result, they are a solution that can be customised to suit any type of security situation.
A world leader in doorbell security, Amazon subsidiary Ring, has recently extended its range of security devices, which now includes doorbells, floodlights, and Wi-Fi extenders, all designed to enhance and complement existing security beams and electric fences.
First up is the Ring Video DoorBell 2
It doesn’t look much like your normal intercom system, except for the miniature eye that keeps track of mischief that may be happening.
Setting up is fairly easy. All one needs to do is connect it to the network by pushing the connect button, create an account on the downloaded smartphone app and get started with customisation and certification. Features like sensitivity, alerts, and numbers where these alerts need to be sent can all be preprogrammed. It is then just a matter of positioning the doorbell to get the best video coverage.
Getting the correct position may take some time, though, as cars and pedestrians may set it off.
Next up is the Floodlight Cam
This works much the same as the doorbell. However, it needs to be mounted to a wall. Ring has you covered there: in the box you will find drill bits, screws and even a screwdriver to help you secure the camera.
You will have to set alerts, phone numbers, and sensitivity. The spotlight allows you to change what time it should light up and shut down, and the package also includes an alarm, should its beams be broken.
Although this all sounds good, there are a few drawbacks to the Ring solutions. Firstly, unlike the United States, where doorbells are stuck in the vicinity of a front door, allowing them to connect to a network easily, many houses in South Africa have gates that need to be opened before one can reach the front door. This means that the bells are on or near the gate, and they are unable to connect to a home or business network.
Now, however, Ring has launched a Wi-Fi extender, but this requires an additional set-up process – and a fairly expensive one, considering the camera cost.
The Ring devices come with Protection Plans that automatically upload any triggered recordings to the cloud, allowing you to view them at a later stage. This trial period only lasts for 30 days, after which the plans can be extended from R450 for a three month period, up to R1 500 for a twelve-month period.
The attention to detail in the packaging and the addition of the tools really does put the Ring in a class of its own. No short cuts were taken in its design, and you can immediately see that it’s no rip-off. However, the Protection Plans need to be looked at carefully in terms of their costs.
Aside from this challenge, I found the devices very handy inside my house. For instance, a few times my external alarm or fence would sound, at which stage I would get a notification from my armed response – while I was away. But I easily logged in to Ring from my phone to check if anything strange was happening – all in a matter of seconds and while I was sitting all the way in Berlin.
The devices are rather expensive, though, with the Video Door Bell starting at R3 500 and going up to R7 990, and the Floodlight Cam going for R5 000. It all adds up quickly.
The cost means these solutions may not be quite ready for the South African consumer looking for a complete external perimeter security system.
Despite the Protection Plans, I did find them very handy inside my house. For instance, a few times my external alarm or fence would sound, at which stage I would get a notification from my armed response.
But, I easily logged in to Ring from my phone to check if anything strange was happening – all in a matter of seconds and while I was sitting all the way in Berlin.
It’s not a ‘techlash’ – it’s a ‘tech clash’
By RORY MOORE, Innovation Lead, Accenture South Africa
People’s love for technology has let businesses weave it, and themselves, into our lives, transforming how we work live and interact in this new world which we at Accenture are referring to – in our Tech Vision 2020 – as the “post-digital era.” But now we are being held back.
At a time when people see the potential of embracing technology more deeply into their lives, systems and services built for a old era are not supporting where people want to go. The next five years will see radical transformation as technology is realigned to better reflect people’s needs and values.
We look at the latest emerging trends that will transform how we live in work in this fundamentally different post-digital world.
Tech trend 1: “The I in experience” – helping people choose their own adventure
The next generation of technology-driven experiences will be those that make the user an active participant in creating the experience. Businesses are increasingly looking to personalise and individualise experiences to a greater degree than ever before, but are faced with stricter data regulations and users that are wary of services being too invasive. To address this, leading businesses are changing the paradigm and making choice and agency a central component of what they deliver.
Tech trend 2: “Artificial intelligence (AI) and me” – reimagining business through human and AI collaboration
Businesses will have to tap the full potential of AI by making it an additive contributor to work, rather than a backstop for automating boring or repetitive tasks. Until now, enterprises have been using AI to automate parts of their workflows, but as AI capabilities grow, following the old path will limit the full benefit of AI investments, potentially marginalise people, and cap businesses’ ability for growth. Businesses must rethink the work they do to make AI a generative part of the process. To do so, they will have to build new capabilities that improve the contextual comprehension between people and machines.
Tech trend 3: “The dilemma of smart things” – overcoming the “beta burden”
As enterprises convert their products into platforms for digital experiences, new challenges arise that, if left unaddressed, will alienate customers and erode their trust. Now that the true value of a product is being driven by the experience, a facet of the product that enterprises have traditionally retained strict control over, businesses must re-evaluate central questions: how involved they are with the product lifecycle, how to maintain transparency and continuity over product features, when is a product truly “finished”, and even who owns it?
Tech trend 4: “Robots in the wild” – growing businesses’ reach and responsibility
Robotics are no longer contained to the warehouse or factory floor. Autonomous vehicles, delivery drones, and other robot-driven machines are fast entering the world around us, allowing businesses to extend this intelligence back into the physical world. As 5G is poised to accelerate this trend, every enterprise must begin to re-think their business through the lens of robotics. Where will they find the most value, and what partners do they need to unlock it? What challenges will they face as they undergo this transformation, and what new responsibilities do they have towards their customers and society at large?
Tech trend 5: “Innovation DNA” – creating an engine for continuous innovation
Businesses should assemble their unique innovation DNA to define how their enterprises grow in the future. Maturing digital technology is making it easier than ever before to transform parts of the business, or find new value in share tools with others. The three key building blocks of innovation DNA are:
Continue on the digital transformation journey
Accelerate research and development (R&D) of scientific advancements and utilise elements such as material sciences and genomic editing to ensure practical applications are leaving these labs quicker than ever before
Leverage the power of DARQ (distributed ledger technology, AI, extended reality and quantum computing) to transform and optimise the business
Differentiation in the post-digital era will be driven by the powerful combinations of innovation and these building blocks will enable exactly that.
It’s not a “techlash”, it’s a “tech-clash”
Essentially, this new digital world is more intimate and personal than ever imaginable, but the models for data, ownership, and experience that define that world have remained the same.
Tech-clash is a clash between old models that are incongruous with people’s expectations. The time to start transformation is now. To this end, businesses need to defuse the tech-clash, build human-centered models and foster deeply trusting relationships.
For more information on how Accenture can help enterprises adopt the latest tech trends to future-proof their businesses in the post-digital era, go to: https://www.accenture.com/za-en.