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Growthpoint Properties Cape Town


Parking innovation accelerates in CT

A partnership with Growthpoint has enabled admyt to expand to office and mixed-use properties.

A collaboration with Growthpoint Properties has allowed admyt, a pioneer in digital parking solutions, to expand into office and mixed-use properties across Cape Town.

This strategic partnership marks a significant milestone in admyt’s journey towards a ticketless future and reaffirms both firms’ dedication to reshaping parking experiences for tenants and users.

The expansion encompasses select Growthpoint Cape Town buildings such as 33 Bree, Roggebaai Place, The District, River Park, Montclair Place, and the Longkloof precinct, among others and caters to the diverse needs of tenants and visitors, as well as daily casual and monthly parkers.

Timothy Irvine, Growthpoint regional asset manager for the Western Cape, said: “This collaboration will introduce a seamless, tech-forward solution that puts our customers first. By working with admyt, we’re reaffirming our commitment to innovation and customer-centric solutions that are efficient and cost-effective and enhance the overall experience at our buildings.”

The parking tech firm recently received a transformative investment from the REdimension Real Estate Technology and Sustainability Fund, an investment vehicle managed by REdimension Capital and in which Growthpoint is invested. This funding is enabling admyt to enhance its product, expand its footprint, and scale its user base. Growthpoint’s backing of the fund underscores its dedication to advancing real estate technology and sustainability.

Admyt’s expansion with Growthpoint builds up its existing presence in Cape Town, which includes prominent locations such as V&A Waterfront (50% co-owned by Growthpoint) and 80 Strand (WeWork in Cape Town), along with 70-plus office, mixed-use, and retail locations nationwide.

The rollout introduces a range of new features aimed at driving revenue growth, reducing costs, enhancing operational efficiency, and enriching the user experience. From scan-to-pay functionality for unregistered users to Bay Booking for monthly parkers and real-time dashboards showcasing parking revenue by category as well as tenant occupancy and usage trends, admyt’s solutions empower landlords to seize revenue opportunities while providing unparalleled convenience to tenants and visitors. Additionally, the implementation of a Central Control Room, in collaboration with Verifier, enables efficient site monitoring, ensuring smooth operations and enhanced security.

Looking ahead, admyt has ambitious plans, with a comprehensive rollout strategy aimed at further expanding its footprint and delivering innovative parking solutions to more properties nationwide. By leveraging admyt’s solutions, landlords can expect significant cost savings, with affordable parking equipment and notably reduced ongoing operational costs. admyt’s proven track record underscores its potential to deliver on complex and large-scale projects as well as optimising the cost-to-income ratios of the properties. 

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