Connect with us

Featured

Opera reveals SA browsing habits

Published

on

Opera, one of the world’s major browser developers, and leader in AI driven digital content delivery and discovery, has released its State of Mobile Web 2019 report, revealing that nine out of ten people in South Africa use their mobile browser every day.

Other Key findings from the report include:

  • Internet users in Africa use their browser to access social media domains such as Facebook, YouTube, Twitter and Instagram, followed by entertainment and search websites
  • Opera News users in Africa spend 50% of in-app time watching videos
  • South Africans pay six times more per gigabyte of mobile data than people in India
  • Opera Mini saved users nearly 100 million USD in mobile data in 2018

The report reveals that the Opera mobile browsers and standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 report also shows that Opera experienced a growth of more than 26 percent of its user base year on year, compared to the first quarter of 2018 in Africa.

“We are thrilled to see that our mobile browsers and news app have grown by 25 million monthly users in the last year, ” said Jørgen Arnesen, Head of Marketing and Distribution at Opera. “The new Opera News app has led this positive growth, as well as the introduction of new features to our mobile browsers like built-in VPN and crypto wallet. The successful partnerships Opera has with major smartphone manufacturers in Africa have also contributed to this massive growth”.

The 2019 edition of the State of the Mobile Web report looked into the use of the Opera Mini browser and the Opera browser for Android, and it shows that mobile browsing is one of the most popular online activities among African internet users. For example, in South Africa, nine out of ten people use their mobile browser every day, an activity they prefer over the use of other applications like YouTube.

The report also revealed that on average, Africans using Opera spend more than 30 minutes browsing online each day. The most browsed category of websites was social media platform domains such as Facebook, YouTube and Instagram, followed by search engines like Google, and entertainment and sport websites.

100 million dollars  saved on mobile data

In the State of the Mobile Web 2019 report, Opera gives detailed insight into the use of the data savings feature in the Opera Mini browser, and compares the average price of mobile data in 20 countries in Africa. The results revealed that the data compression mode in Opera Mini saved users nearly 100 million USD of data in 2018.

In this analysis, Opera also compared the costs of data in some African countries with the cost of mobile data in India and Germany. The outcome of this analysis showed that South Africans pay six times more per gigabyte of mobile data than Indians and almost the same price as Germans for one gigabyte of mobile data.

Rapidly changing  news and video consumption landscape

The report takes a look at the trends of news and video consumption across Africa. This includes analyzing the usage of its standalone Opera News app, which grew from launch to over 20 million users in a period of one year. Categories like breaking news, local news, and entertainment were the favourites among users in the first quarter of the year.

Video content is also becoming more popular among people who use the Opera News app. The report shows that people spend 50 percent of in-app time inOpera News watching videos on Instaclips, the recently added video feature on the news app.

The usage of Instaclips keeps growing since its test launch in December 2018: in Q1-2019, Instaclips registered a total of 122,000 videos uploaded in different languages such as English, Portoguese, French, Arabic and Swahilli.

Expanding beyond browsing to fuel digital transformation

Opera’s commitment to digital transformation in Africa is ongoing. Beyond the development of its mobile browsers and standalone news app, Opera has made major investments on the African continent, expanding its services to other technology areas such as FinTech and digital advertising.

In 2018, Opera announced the launch of OKash, a fintech micro-lending solution that quickly gained traction among mobile internet users in Kenya. Today, OKash ranks among the most downloaded micro lending applications among Kenyans and its user base keeps on growing.

In May 2019,Opera announced the introduction of Opera Ads, a new advertising platform that allows media agencies and publishers to run more targeted marketing campaigns through the Opera platforms.

Available online

The full version of State of Mobile Web 2019 report is available to read online or for download by clicking here.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Featured

How smartphones make you safer on the roads

From insurance benefits to free drinks and snacks, apps offer incentives that change driving behaviour, writes ARTHUR GOLDSTUCK

Published

on

Let’s get the true confessions out of the way: on Mondays, I’m an appalling driver. On Tuesdays, I’m world class.

That’s the harsh truth presented to me by my smartphone, in collaboration with a sensor in a car and an app on my smartphone. But here’s the kicker: thanks to the reward I’ve been offered for my behaviour on Tuesday, chances are that I’m going to make Wednesday great, too. And come next Monday, I will probably be a little less appalling. However, there is only so far one can go on a Monday, regardless of coffee and other awards.

Thanks to interactive technology, though, it is likely I will become less of a menace on the roads over time, regardless of the day of the week.

But first, answer this question: Which would you prefer from an insurance company: threats of punishment, or promises of rewards? The answer is obvious, yet most insurance companies are still firmly in 20th century mode: promise the world, but make it exceptionally difficult to claim when things go wrong.

Of course, there is a better way. And thanks to technology, many better ways. In recent years, short-term insurance companies have latched on to the secret long known in medical insurance: rewards incentivise behaviour.

The concept was pioneered give years ago by South Africa’s Discovery, which extended its Vitality health rewards programme to car insurance. The medical aid giant entered a strategic partnership deal with US-based Cambridge Mobile Telematics, which had developed technology that allows users to combine massive amounts of sensor data from smartphones, other mobile devices, and cars. The technology category is called telematics, which nowadays tends to be seen as a sub-category of the Internet of Things (IoT) – the ability for any device to be connected to the Internet for sending and receiving data automatically.

In South Africa, the result was the Discovery Insure smartphone app on phones and the Vitality Drive Sensor, placed in a vehicle. Both Discovery and its clients are able to keep close tabs on driving behaviour. By roping in Vitality-style rewards, Discovery also incentivises improved driving behaviour. Almost as significantly, it allows the company to gather data from a large group of drivers to learn more about the impact of both good and bad driving behaviour.

The concept has taken off around the world. US-based Root Insurance has pioneered “usage-based insurance” in the USA, obtaining a valuation close to $1-billion through enthusiastic early investors. Root has also latched onto discounts, offering reduced premiums for keeping the app running. In the United Kingdom, at least half a dozen companies are offering “black box insurance” using telematics.

South African companies are far ahead of the game. Two years ago, Avis launched the SafeDrive app, using Discovery’s sensor system, and with a Vitality-style rewards concept built in. That is its key differentiator from almost any other car rental company in this country: it rewards its customers for driving well.

By connecting to the sensor, the app collects data on the movement of the car, and scores the driver on smoothness of acceleration, driving and braking. The app on the phone links it to mapping data, including speed limits, so that the driver is also rated on speeding. Finally, the smartphone itself detects when the driver is using it, meaning that one loses points for bad driving as well as for using the phone while driving. The app also cannot link to mapping and other data when the phone is not in range of mobile data connectivity.

The upside is that, when one scores 80% or more, one is able to activate rewards on an upward sliding scale. From 80 to 84, the app unlocks free coffee  from Vida E Caffe or a hot drink from Kauai. The next tier, from 85-89, delivers the likes of a chicken sandwich from Nando’s. Superb driving above 90% takes you all the way to full breakfast at Mugg & Bean, or the equivalents at the other partners.

Avis saw immediate benefits:  early stats showed that Avis customers redeeming the rewards improved their driving by 5%, while there was an 8- 12% improvement in driving within seven days of a trip. In other words, drivers took steps to improve their driving over time.

The app also uses the phone to alert Avis of severe impacts, or severe weather alerts, as well as providing a panic button function for emergencies – with 24-hour access to an emergency centre.

Ironically, it was city driving that earned me the most rewards, with several 100% trips despite stop-start traffic and numerous speed limit changes. A trip to Limpopo on a Monday destroyed my credibility, however: on one long, straight stretch of road in the open countryside, with almost no traffic in either direction for an hour, I found it impossible to keep to the 60km speed limit. SafeDrive had no sympathy, and scored me a dismal 70%.

I was determined to make up for it the next day, and saw the rewards flowing in. Sadly, I didn’t have time to cash in, and that raises a suggestion for both Vitality and Avis: when customers don’t take up their rewards, they should automatically be allocated to charities. It is an option on the Vitality app, but has to be specifically selected. Automate that, and drivers will also be doing good by driving better.

Click here to read how the SafeDrive app works.

Previous Page1 of 2

Continue Reading

Featured

Bravado debuts SA Fortnite team

Published

on

They have been blazing trails in Call of Duty, Counter-Strike: Global Offensive and FIFA. Now South Africa’s top esports group, sponsored by Dell, Alienware and Intel, has expanded into one of the biggest competitive games on the planet.

Bravado Fortnite will officially launch at the Dell Technologies Forum, this week, on 27 June, at the Sandton Convention Centre in Johannesburg. Attendees will be able to meet the team and the rest of Bravado, as well as take part in Fortnite matches.

Fortnite is leading the battle royale genre with its mix of action and high-level strategy,” said Bravado’s CEO, Andreas Hadjipaschali. “It’s also cross-platform, so it can be played on many different gaming devices. This has made it a popular choice for many gamers and attracted many competitors. After our successes with creating and supporting winning teams in other games, adopting Fortnite as our latest competitive tier makes perfect sense.”

Welcome to Fortnite

Fortnite is a new breed of competitive gaming genre called ‘battle royale’. Each match can host up to a hundred competitors – if your character is eliminated, they must sit out for the rest of the round. The pressure rises as the game’s playable map gets smaller, forcing players closer to each other. It’s a ‘last player standing’ format where matches can be played by individuals or two-player teams.

There is also an elaborate construction element: players can build structures to protect themselves, block enemies and gain higher ground. It’s a kinetic experience, which makes Fortnite very popular for online streaming audiences. It’s also a major esports title, with major tournaments offering millions of dollars in prize pools.

Fortnite is played by millions of people every day. It boasts over 250 million registered users and has hosted up to 10 million players at a time across numerous matches.

“Once I had experienced the mechanic of building and editing, I was instantly hooked,” said Tristan “Zozu” Rens, Bravado’s Fortnite team captain. “It was something I haven’t seen in a game before and I knew there was something different about it. I’ve never been a fan of battle royale games before I played Fortnite. But the nature of competitive Fortnite, with final storm circles the size of football fields with 40 players battling for the 1st place, is something I couldn’t get enough of. As time went by, the hunger to pursue it professionally grew.”

Rens and his teammates are not afraid to put in the work: they train for between 6 and 10 hours a day. Right now Bravado Fortnite is focusing on perfecting its team synergy and will be active both online and at LANs to gain maximum experience.

The Fortnite gloves are off: Bravado has entered its world and aims to lead the way for other South African esports athletes, current and aspirant. That pool of talent is growing every day. If you want to get some tips on how to get into esports, reach out to Bravado or its players through the official website, their social media accounts, or drop in when there is a tournament near you.

But why wait? Bravado will be at the Dell Technologies Forum, 27 June at the Sandton Convention Centre in Johannesburg. Meet the team, check out the latest Alienware systems and blow off some steam in exciting Fortnite matches. Head over to https://www.delltechnologies.com/en-za/events/forum2019/Johannesburg/index.htm and register to attend this one-day event. Then lock and load for some Fortnite action!

Continue Reading

Trending

Copyright © 2019 World Wide Worx