Electronic Arts has announced that the culminating EA SPORTS Madden NFL 19 Championship Series event, Madden NFL19 Bowl, smashed franchise media consumption records, solidifying its place in the mainstream esports lexicon.
Madden NFL 19 Bowl’s Twitch audience peaked at 97,000 viewers, a 650 percent annual increase, and the stream generated more than 2.5 million views, an 850 percent year-over-year increase. The ESPN2 broadcast of the one-hour final had a total reach of 805,000 viewers, and combined Madden NFL 19Bowl Twitch and ESPN2 broadcasts secured a 208,000 average minute audience during the final, which tracks average minute-by-minute viewership. To reach more Madden NFLand esports fans, the broadcast plan for Madden NFL 19 Bowl included Twitch integration, a primetime ESPN2 linear broadcast, strategic stream embeds through fan site partnerships and connecting through community channels.
The success of Madden NFL 19 Bowl comes on the heels of Madden NFL 19 Championship Series event successes as both the Madden NFL19 Classic and Madden NFL 19 Club Championship also secured double-digit growth in viewers on digital platforms. The success of the Madden NFL 19 Championship Series reflects the commitment of the National Football League to esports as a way to spread the passion around the sport of football and draw a deeper connection to the NFL, its clubs and players.
“Drini’s Madden NFL 19 Bowl victory in front of a record-setting audience elevates him into superstardom and accelerates our mission to make stars of all our players,” said Todd Sitrin, SVP and general manager of EA Competitive Gaming. “This year was a monumental step forward for the Madden NFL 19 Championship Series and is a testament to the powerful role traditional sports and esports play in attracting a global audience of players and spectators.”
“We’re thrilled with all the results from the Madden NFL 19 Championship Series and congratulate Drini Gjoka on his win in the Madden NFL 19Bowl,” said Rachel Hoagland, VP and Head of Gaming and esports for the NFL. “These events are a key piece to the NFL’s overall esports strategy and represent a very natural way to elevate our brand and engage the next generation of fans.”
Drini Gjoka dominated Mike Spoto 41-0 in the Madden NFL 19Bowl and became the Madden NFL 19champion, raising his Madden NFLChampionship Series lifetime earnings to just shy of $200,000. This was Drini’s second Madden NFLMajor victory advancing him to second all-time only behind Michael Skimbo – a three-time winner. Madden NFLMajors are the biggest tournaments of the year possessing the highest stakes and biggest prize pools.
Throughout the season, telling compelling stories was key for connecting audiences to the Madden NFL 19Championship Series. Partnerships with The CW on the “EA SPORTS Madden NFL 19 Classic” entertainment special and with ESPN on the four-part “Road to Madden NFL Bowl” docuseries ignited fandom as competitor friendships, rivalries, triumphs and tribulations humanized their journeys.
Madden NFL 19Bowl was enhanced through its connection to the Madden NFL 20reveal as 2018 NFL MVP, Patrick Mahomes, was named cover athlete live on ESPN during its pre-event NFL Draft 2019 broadcast. Immediately after the reveal, the Madden NFL 19Bowlaired a Madden NFL 20 segment highlighting the new trailer, revealed the Madden NFL 20Ultimate Superstar Edition and granting viewers a special edition 98 OVR Patrick Mahomes Madden NFL 19Ultimate if they watched the Madden NFL 19Bowl on Twitch.
Madden NFL 20 is developed in Orlando, Florida by EA Tiburon and will be available worldwide on August 2, 2019 for Xbox One, PlayStation 4 and Origin for PC.
Appdate: No wallet? No problem?
In his app roundup, SEAN BACHER highlights VodaPay Masterpass, Charge Running, South African App Integrator Directory, uKheshe Health and LocTransie.
Digital mobility is now a way of life and most are using smartphones to pay bills.
To meet this need Vodacom and Mastercard have launched VodaPay Masterpass, which enables Vodacom customers to load any bank card into a secure digital wallet, downloaded as an app on their smartphone. Once loaded, these cards and the secure credentials associated with them are safely stored, enabling customers to start transacting immediately without the hassle of entering card details each time they make a purchase.
Vodacom customers can buy prepaid data, airtime and SMS, or voice bundles, directly through the app. They can also select the Pay Bills menu option to settle their DStv accounts, pay a utility bill or take care of a traffic fine.
With the app’s Scan to Pay functionality, users can scan a QR code to pay for goods and services wherever Masterpass is accepted, including all SnapScan and Zapper merchants. Once a QR code is scanned, users select the card they wish to use, and enter their bank PIN number on their own device to complete the transaction.
Platform: Android and iOS
Expect to pay: A free download and users will not be charged for any transaction fees.
Most running apps track data like pace and distance and, in some cases play audio designed to motivate you, but don’t give you the push you get when you run with a friend. Charge Running is an app that lets you run alongside other runners, virtually, as well as giving live coaching to help you go the distance.
The app includes features such as:
· Unlimited access to live running classes and virtual races
· The ability to compete with runners anywhere in the world in real-time
· A live leaderboard that shows where you are in the pack to keep you pushing
· Live, personalised feedback from professional trainers
· Group chats with coaches and fellow runners throughout the run
· On-demand runs for times when you can’t join the live groups
· A choice of difficulty levels and race types
Platform: Android and iOS
Expect to pay: A free seven-day trial; thereafter R150 per month
Stockists: Visit the Charge Running site here for downloading instructions.
South African App Integrator Directory
The South African App Integrator Directory from Xero is designed to solve the complexity of choosing apps for small business owners.
The directory is now available in South Africa with six partners, including Realm Digital, Radical Cloud Solutions, Nimacc, Insights, Iridium Business Solutions and Creative CFO. According to Xero, these are all organisations with a proven track record of successfully integrating marketplace apps into Xero businesses. There are also currently over 700 apps in Xero’s App Marketplace worldwide, 21 of which are South African born.
As small businesses become more tech-savvy, they need to know exactly which apps to install on their devices and how the apps will help them. They also need to be able to install these apps from a trusted integrator so they know for what they are paying.
Platform: Any device with an up-to-date Internet browser.
Expect to pay: A one month trial version is offered, after which the App Integrator ranges from R125 to R245 per month, depending on the company’s needs.
Stockists: Visit Xero here for downloading instructions.
Click here to read about uKheshe Health and LocTransie.
Prize offered for drone films
DJI and SkyPixel, the world’s most popular aerial photography community, have announced the first short film contest inviting users to submit cinematic stories shot with camera and gimbal products. The 2019 SkyPixel Short Film Contest will accept entries until 14 October 2019. It welcomes submissions from all creators, ranging from hobbyists to social media users and professional videographers. around the globe.
The 2019 SkyPixel Short Film Contest consists of three storytelling categories—‘Big Moments Start Small,’ ‘Make Your Move’ and ‘Adventure Starts With You.’ There is no restriction on the type or brand of equipment participants use, and they can submit as many videos as they wish.
A total of 100 winners can win a range of prizes totaling $48,600 USD in categories including Recommended Films, Best Editing, Best Story, Nominated Entries, People’s Choice Prize as well as This Week’s Most Popular, sponsored by the partner SanDisk and WD brand from Western Digital Corp. This year’s Best Short Video winners will each receive the new Ronin-SC Pro Combo, Osmo Action as well as WD 2TB My Passport Wireless SSD.
Winning entries will also be showcased on the SkyPixel website as well as to DJI’s millions of fans and followers across its social media platforms.
“DJI has redefined how people capture stable video for all of life’s moments. The compact size, portability and powerful imaging system of our Osmo and Ronin series have also made it possible for anyone to take their creativity and inspirations to the next level,” said Basile David, Director of Brand and Content Partnerships at DJI. “With this contest, we hope to encourage more people to embrace and share their own creative way of storytelling.”
Since 2014, the SkyPixel online community has attracted 16 million professional aerial photographers and content creators from more than 140 countries, growing into the largest aerial photography community today. Over the past five years, SkyPixel has received over 150,000 submissions, becoming a go-to platform for original aerial masterpieces and extraordinary footage powered by other gimbal products focusing on various themes.
Details of the 2019 SkyPixel Short Film Contest
The short film contest consists of three categories:
Big Moments Start Small: Create a video showcasing the small, lightweight design of your camera device and your best cinematic scenes. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Osmo Pocket or other devices.
Make Your Move: Create a video showcasing the stabilized footage from your device. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Osmo Series or other devices.
Adventure Starts With You: Create a short, cinematic narrative film to showcase your creative skills and visual effects. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Ronin Series or other devices.
*Video submissions should not be longer than three minutes in length.
Submission Start Date: August 15, 2019, 2:00 AM (EST)
Submission End Date: October 14, 2019, 2:00 AM (EST)
Award Announcement: October 31, 2019