From the start of August, MWEB has been powering South Africa’s first online radio station, 2oceansvibe Radio. The partnership sees the online station making use entirely of MWEB’s uncapped ADSL service to ensure seamless live streaming of this popular radio show to online radio listeners.
‚With MWEB being an online brand, and Uncapped ADSL making online entertainment – like listening to online radio stations, downloading music, viewing YouTube and watching TV online – an affordable reality, the partnership with 2oceansvibe Radio was a perfect match for our brand. Uncapped ADSL is all about allowing Internet users to have a fun, interactive and entertaining experience online, and 2oceansvibe Radio represents exactly that,‚ says Carolyn Holgate, General Manager of MWEB Connect.
MWEB was the first ISP to launch Uncapped ADSL broadband in South Africa earlier this year, which allowed South Africans to start experiencing the Internet like the rest of the world where online access is fast, simple and reliable. Since the launch in March, MWEB has attracted more than 70,000 subscribers to its low cost uncapped ADSL broadband offering.
The partnership with 2oceansvibe Radio makes full use of the MWEB Uncapped offering, from broadcasting their daily shows through live audio streaming, using Skype for guest interviews and phone-in’s, to allowing listeners to download podcasts after the live shows.
2oceansvibe Radio is the brainchild of South African blogger, Seth Rotherham. The station was launched on 2 August 2010, and focuses on providing audio entertainment via live streaming on weekdays between 08h00 and 15h00. Richard Hardiman, a popular former Kfm DJ, recently joined 2oceansvibe Radio as the morning drive time host and programme director with DJ Luca Vincenzo and Josie Eveleigh broadcasting from 12h00- 15h00.
Says Seth Rotherham: “2oceansvibe is an online hub and we needed a partner who would be able to facilitate all our broadband and streaming needs with the least possibility of the service being interrupted. In addition to the actual broadcast of the show, 2oceansvibe Radio also uploads and downloads massive batches of files, runs a webcam and talks to callers on Skype during the course of the show. That’s even before we get into the amount of surfing and emailing we do. Reliability was key to us,‚ concludes Rotherham.