Want to grab that purchase and go? You’re not alone. Today more than ever, people are living an increasingly digital – and mobile – life and they expect their ability to pay for their needs and wants to match that same “always on” mindset, according to social media conversations identified in the 2019 edition of the Mastercard Digital Payments Study. The research was released at Mobile World Congress in Barcelona last week.
Mobile payments represented more than 30 percent of the total social media conversation around payments in the Middle East and Africa, with total mentions doubling over the prior year.
Now in its sixth year, the study, developed in partnership with PRIME Research, analysed more than 3.3 million conversations globally and 90,000 conversations in the Middle East and Africa from the past year, across social media channels including Twitter, Facebook, Instagram and Weibo.
Interest in New Technologies
People are looking to newer technologies to have an impact on their lives. In the past year alone, such mentions on social media increased 30 percent globally since the last study. Today, nearly 20 percent of all mobile commerce payments are focused on contactless payments and mobile wallets. Beyond these primary focus areas, consumers are interested in how artificial intelligence, QR payments and wearable payments will impact their lives.
Overall, people are increasingly positive toward these newer technologies. In the Middle East and Africa, virtually all (95 percent) mobile wallet conversations were favorable, with 22 percent of posts praising the speed, efficiency and simplicity of these products.
“In the fast-evolving world of digital payments, it is crucial that we listen and understand the views of the people who ultimately use our solutions. The Mastercard Digital Payments Study highlights a willingness to adopt the latest payment technology solutions from users across the Middle East and Africa, and reinforces the increasingly important role that mobile payments play in everyday life,” said Gaurang Shah, senior vice president of Product Management, Digital Payments & Labs for the Middle East and Africa at Mastercard.
Primed for Action with Peace of Mind
Among the conversations analyzed, consumers clearly continued to be focused on the security of their money and their data as a foundational requirement. In their posts, people recognize the value of new technologies on delivering this peace of mind across mobile payments.
Looking at the newer technologies:
- Biometrics reached a potential 111 million, driven primarily by an interest in voice payments and fingerprint scanners
- Tokenization – and its critical role in supporting and protecting payments of all type – was featured in conversations reaching a potential audience of 11 million viewers
While breaking news around data breaches drove one-fifth of data-related conversations, another 13 percent of these conversations noted the potential of digital security technologies, including blockchain, tokenization and biometrics.
Google announces its ‘Netflix for gaming’
The new gaming platform, Stadia, promises high-definition gaming on TVs, computers, and mobile devices, writes BRYAN TURNER.
Google has announced that it has moved into the gaming space, and it focuses on two big aspects of gaming: streaming of games for gamers, which will allow gamers to game anywhere with a fast, low-latency Internet connection; and audiences that watch gamers in-game.
This is a big move in making gaming accessible to more gamers, as it reduces hardware costs, by utilising the benefits of low-latency cloud computing. This will be achieved by using a globally connected network of Google data centres. Gamers who stream games are most likely already using a high-speed, low-latency Internet connection, so access to the Stadia platform will be an added expense.
Through the Stadia platform, gamers will be able to access a large library of games at all times, with no installation time, on virtually any screen. Scaling of hardware like CPU, GPU, memory, and storage is also possible, as one would for cloud server resources.
Google will be leveraging its other platforms, like YouTube, with Stadia streaming. It claims that 200-million people are watching game-related content daily on YouTube. This allows, for example, Stadia players to jump in with other Stadia players – no downloads, no updates, no patches, and no installs.
For console players, Google has designed a custom controller.
The controller was designed to establish a direct connection from the Stadia controller to Google’s data centre through Wi-Fi for the best possible gaming performance. The controller also includes a button for instant capture, saving, and sharing gameplay in 4K resolution. It sports a Google Assistant button and built-in microphone, as many Google products do, for voice control.
The device is expected to be released later this year, pending FCC approval.
Nintendo announces Stranger Things 3 game
The Netflix Original show is set to launch a retro-style game on the Nintendo Switch.
In collaboration with Netflix, developer BonusXP has created Stranger Things 3: The Game. It is the official companion game to Season 3 of the hit original series. The game and latest season are expected to launch on US Independence Day, the 4th of July, a date that will, of course, stick in American gamers’ memories.
This adventure game blends a distinctively retro 16-bit art style, reminiscent of games from the time when the series was set. It is claimed to have modern gameplay mechanics to deliver nostalgic fun with a fresh new twist. Players will be able to experience their favourite show through a mix of exploration, puzzles, and combat.
Just ad in the show, teamwork is at the heart of Stranger Things 3: The Game. Players can team up in a two-player local co-operative, or in single player mode alongside an AI partner. Players can choose to play as one of twelve characters from the show, each with different abilities and attributes. Together, they’ll play through familiar events from the series, while also uncovering never-before-seen Stranger Things secrets, ensuring a fun experience for those new to the world of Stranger Things as well as for those familiar with the series.
- Experience the show in a new way, exploring the eerie world of Hawkins to uncover new mysteries beyond what’s seen in Season 3.
- Jump right into the action of this pick-up-and-play adventure: gameplay mechanics that allow players from beginner to advanced skill levels to get in on the fun.
- Take your game to a higher level by trying out different character combinations and collecting all the secrets the expansive world of Hawkins has to offer.
- Team up with a friend, leveraging drop-in/drop-out local co-op to take on the mysterious monsters of Hawkins together. While playing solo, use a collection of “buddy commands” to control both characters and still experience all the fun.
- Choose from 12 playable characters, each with their own unique talents and stats.