Smartly’s Smartify app has won a 2018 GSMA GLOMO award at this year’s Mobile World Congress.
Smartify is a free app which helps people make meaningful connections with art. Using image recognition technology, Smartify instantly identifies artworks by scanning them on your smartphone.
Through Smartify, users can unlock the stories behind the art, save the artwork to Smartify and create a digital personal art collection and share with the Smartify community. It is available at a global network of over 50 partner venues, including some of the world’s most popular museums such as the National Gallery in London, Rijksmuseum in Amsterdam and Smithsonian National Gallery in Washington, D.C.
Ron Vrijmoet, managing director MOBGEN, part of Accenture Interactive, said, “Smartify turns an artwork into an even more immersive experience. It is a powerful example of how new digital technologies such as AR are beginning to become part of people’s everyday lives. We are proud that the work of the Smartify team and our team has been recognized with this 2018 GLOMO award.”
Anna Lowe, co-founder and director of partnerships, Smartify said, “We are delighted that Smartify has won this prestigious award. We are thankful for the continued support of all our museum partners globally and the great work of the team at MOBGEN. Together, we hope to reframe the use of mobile phones in museums as engagement, rather than distraction.”
Michael O’Hara, Chief Marketing Officer, GSMA, said, “Congratulations to all of the winners and nominees of the 2018 GLOMO Awards. The GLOMOs recognize the best of the best in mobile, highlighting the technologies, products, companies and individuals that are pushing the boundaries of ingenuity and innovation and creating a better future for all of us. We thank all of our entrants, judges, sponsors and partners for supporting the 2018 GLOMOs.”