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MWC: HTC all in One

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At the Mobile World Congress in Barcelona yesterday, HTC launched the One range of smartphones, featuring enhanced camera and audio technology, along with the Android 4.0 OS, across the range.

Unveiling its new HTC One series of smartphones at the Mobile World Congress in Barcelona, HTC yesterday said the range “represented its most premium mobile experience with a new level of iconic design and amazing camera and authentic sound experience””.

“”The best moments in life are captured with a photo or remembered by a song, so it was key for the HTC One series to improve these emotional experiences with an amazing camera and authentic sound experience,”” said Peter Chou, CEO of HTC Corporation. “”We are very focused on creating a camera and audio experience customers will love and use often and we believe the HTC One series delivers this in a way never seen on a phone before.””

The HTC One series integrates Android 4.0 with HTC Sense 4, the new version of HTC’s branded user experience that is introducing HTC ImageSense, a new suite of camera and imaging features. HTC Sense 4 also includes broad enhancements to audio quality.

With ImageSense, HTC One is claimed to rival traditional digital cameras with improvements to every part of the camera, including the lens, the sensor, the software, and integrating a new custom HTC

ImageChip. These enhancements combine to deliver HTC’s fastest image capture, best image quality under adverse conditions and easiest interface that enables quick access to capturing stills and videos with side-by-side photo and video capture buttons.

Authentic Sound

With HTC One, Beats By Dr. DreAudio integration is enabled for the first time across the entire experience for richer, more authentic sound in music, watching a YouTube video or playing a game. HTC One also makes it easy to get and listen to music on a phone with the built-in HTC Sync Manager software that automatically installs to a computer when connected. Once connected, it is easy to transfer songs, artists and playlists from a music library.

HTC One allows customisation of the new Music Hub with services and music applications, like the latest Soundhound technology, giving users one place to go for all theirmusic.

HTC Car Stereo Clip also lets users connect to their music through more than 50 thousand online radio stations worldwide or to play music from any service or app on the phone through their car speakers.

HTC provided the following descriptions of the individual One phones:

HTC One X

The HTC One X features a beautifully crafted polycarbonate unibody that has the ruggedness of metal but is super lightweight. With seamless construction, the unibody combines a unique high gloss ‘piano’ finish and a matte back. HTC One is blazing fast with the new NVIDIA Tegra 3 Mobile Processor for clear graphics, faster applications and longer battery life. It includes a 1.5GHz Super 4-PLUS-1 quad-core with an integrated fifth Battery Saver Core and a high-performance 12-Core NVIDIA GPU. The HTC One also has an amazing 4.7-inch, 720p HD screen crafted from contoured Corning Gorilla Glass. HTC One X will also be available in select 4G LTE markets with a LTE-enabled Qualcomm Snapdragon S4 processor with up to 1.5GHz dual-core CPU’s.

HTC One S

The HTC One S is for people who want a high-end smartphone in a more compact size. It is powered by a Qualcomm Snapdragon S4 processor with up to 1.5GHz dual-core CPU’s. It also includes a 4.3-inch screen crafted from contoured Corning‚Ñ¢ Gorilla Glass. HTC One S brings HTC’s innovative metal unibody styling to a new thin 7.9-mm design, making it HTC’s thinnest phone yet. The HTC One S sports two new finishes that break new ground in mobile phone innovation. The first is an ultra-matte black Ceramic Metal surface that is the result of a microarc oxidation (MAO) process originally developed for use in satellites. It transforms the surface of the aluminum unibody into a ceramic, super-dense crystalline structure that is four times harder than anodized aluminum, enabling the HTC One S to look great over time. The second finish for the One S takes anodizing to a new level with a new patented process that creates a light-to-dark gradient fade that looks gorgeous and sophisticated.

HTC One V

Utilizing the classic, award-winning design of the HTC Legend, the HTC One V brings top-end design to a smartphone with broad appeal and a premium experience that delivers an amazing camera and authentic sound. It features a simple, iconic aluminum unibody design that exudes craftsmanship and quality.

Global Availability

The HTC One series will begin shipping in April with broad global availability. For more information, visit www.htc.com.

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