Mobile World: Effortless synchronisation of many applications

With the multitude of applications, contacts, calendar entries, browser favourites, photos and other electronic media, keeping consistent and up-to-date data between your phone and PC could prove to be quite a challenge. To try and alleviate this problem: LG has announced the LG Mini, said to support a 3-way sync service.

LG Electronics has showcased its new LG Mini (LG GD880), the world’s first feature phone to support 3-way sync service at the Mobile World Congress.

Measuring 10.6mm in depth and weighing just 99g, the LG Mini boasts an array of features including LG’s 3-Way sync service, called LG Air Sync. This next-generation mobile technology enables users to continually sync the data on their phones with information stored on their PCs and their browser history over a wireless network, ensuring that contents such as photos, video clips, calendars and phone books can be updated and accessed at all times. As the first feature phone to support LG Air Sync, a form of the cloud computing so far available only on smartphones, LG expects the LG Mini to generate considerable buzz on the market.

‚We live in an information-oriented society with vast amounts of data and content scattered all over the place. Because of this, one of the major battles in future mobile market is likely to be in the data management technology industry, focusing on seamless access among different devices,‚ said Dr. Skott Ahn, president and CEO of LG Electronics Mobile Communications Company. ‚We have developed the LG Mini, which offers technological integration with its LG Air Sync service, in response to this trend.‚

In keeping tabs on users’ personal preferences and information, the LG Air Sync works in three ways. First, through the History Sync function, the phone’s browser is updated with the 100 most recent websites users visited on their PC, allowing users to return to the exact webpage where they left off. Second, through the Personal Information Manager (PIM) Sync function, the contact details and daily plans in the LG Mini can be synchronised to PC. Even the case of losing or misplacing the phone, the users can still have access to the contacts and daily plans on their PC. Finally, with the R-Click function, pictures and information on users’ PCs can be transferred instantly to the LG Mini, meaning any picture on a website can become the LG Mini’s wallpaper with just a simple click of the mouse.

The smallest and slimmest 3.2-inch full touchscreen phone on the market today, the LG Mini also comes with web browsing and push email functions for even greater user convenience. Thanks to powerful SNS features, users can easily keep in touch with friends online via social network sites such as Facebook and Twitter while also getting constant updates of what their friends are up to.

With its tiny frame, the LG Mini also boasts a 5.0 megapixel camera, Wi-Fi, A-GPS, FM radio and 7.2 Mbps HDSPA. The LG Mini will be available in Europe from March, followed by other markets.