South Africans are finding it harder to make ends meet with the ever increasing costs of petrol, electricity and personal tax. However, the rise of microjobbing platforms like M4JAM (Money 4 Jam) are making it easier for the average person to make some extra cash, writes ANDRE HUGO, Co-Founder of M4JAM.
Thanks to rising electricity rates and fuel prices, not to mention an imminent increase in income tax, making ends meet as a South African has never been harder. Now more than ever, we need to find alternative ways to make it to the end of the month and microjobbing in the digital space is a great opportunity of doing so.
In March this year, South Africans were warned to prepare for an even higher cost of living, with economists forecasting price hikes from April. This followed Finance Minister, Nhlanhla Nene’s budget speech outlining a one percent increase in personal tax (the first in 20 years), as well as increased fuel levies and sin taxes. We’ve already seen this come to fruition with the recent R1,60 petrol price increase, coming soon after the short-lived joy of the petrol price decline at the end of 2014. Along with these price hikes, the National Energy Regulator of South Africa (Nersa) has said that electricity prices are set to rise by an average of 13% for the year from April until the end of March 2016.
These heightened expenses make life difficult for the average South African to make ends meet. In fact, the 12th UASA employment report said that the last time the average person’s disposable income increased faster than his or her gross salary was in 2008. Once expenses such as taxes, UIF, municipal rates, medical aid and other necessities are taken care of, the average adult has less than 17% of his or her gross salary available to spend. And it’s not just the low earners feeling the pinch – roughly 70% of South Africans earning up to R1 million annually are living beyond their means and struggling to make ends meet, according to a study by Old Mutual.
But it doesn’t have to be all doom and gloom. With the rise of the digital economy and microjobbing platforms like M4JAM, the way we define work is evolving and the boundaries between work and play are blurring. This is why the concept of microjobbing is really taking off; allowing people to use the mobile devices that have become so much a part of their lives, to complete small, simple tasks in the course of their daily lives – in exchange for much needed cash when their formal income just doesn’t cut it.
In the short time that M4JAM has been around, it’s been incredibly insightful to discover the ways in which our ‘jobbers’ find creative ways to leverage the platform and get as much return as possible. For some, it really does mean the difference between just scraping by or having some financial peace of mind; for others, it means they can continue to enjoy the finer things in life even when rising living costs make this more difficult.
We’ve recently been involved in a study conducted by the Oxford Internet Institute to better understand the digital economy and its societal implications, and some of the Institute’s discussions with our jobbers illustrate just how much of an impact microjobbing can have. With proper planning, it’s possible to make up to R500 per week, working just a couple of hours a day, perhaps on their way to and from a full-time job. We’ve heard stories of jobbers being able to buy half a week’s worth of groceries or paying for petrol with their microjobbing earnings, and others have even been able to afford their medical bills, rent or pay off some of their loans thanks to the series of small tasks they have completed. Some have managed to put some of the money away as savings despite rising living costs, while others have managed to keep enjoying an occasional meal at a restaurant – a luxury when money is tight and each bottle of wine or beer will set you back an extra 15 cents.
M4JAM is not an alternative to having a formal job with a regular salary, but it certainly helps when money is tight – and let’s be real: when is it not, given our ever-increasing expenses? It’s about not accepting the status quo that you can’t make ends meet; there is always a way to make some easy money, even if it’s one job and R20 at a time. Now more than ever, the question becomes a reality: can you afford not to be part of the digital economy?
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.