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Meet the law firm of the future

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Much like many other industry sectors, legal is being radically transformed by ICT. NERUSHKA DEOSARAN and ROB OTTY believe that those firms that don’t keep up with technology do so at their own peril.

The traditional model of a law firm is in a state of disruption and the future law firm will be driven by leaders who understand technology, efficiency and innovation.  The legal sector is changing rapidly and will continue to transform rapidly.

The law firm of the future:

➢ has lawyers who understand technology.

➢ promotes an innovative mindset.

➢ has an improved organisational structure and business model.

➢ creates new roles, businesses and functions.

➢ delivers innovative products and services to clients.

➢ is efficient and cost-effective.

The deregulation of legal services in England and Wales in 2011 gave birth to organisations like Riverview Law and RocketLaw that have been disrupting the established legal services industry with innovative offerings to clients in competition with traditional law firms.

The Law Society of England and Wales Future of Legal Services report 2016, mentions the following five drivers of change in the legal services market:

1. Globalisation: global and national economic business environments

2. Buyer behaviours: how clients buy legal services

3. Technology: technological and process innovation

4. Competition: new entrants and types of competition

5. External investment: wider political agendas around funding, regulation and the principles of access to justice

The International Legal Technology Association (ILTA) published the Legal Technology Future Horizons report in 2014 highlighting how information technology (IT) is critical to the survival and future growth in the rapidly changing and highly competitive legal services industry.  IT will no longer only be used to provide back-end support to lawyers but to develop client-facing products and services, as well as to improve internal efficiencies.

As these two industries combine, the challenge for the legal industry is to keep up with the fast pace of change that the tech industry is accustomed to.  The challenge for the technology industry is to understand law firms and identify how technologies can be utilised in the legal environment.  The combination of these sectors also gives rise to opportunities for new roles within a law firm, breaking the traditional hierarchy.  For example, a lawyer who can program would be a valuable addition to a law firm.

The Horizons report shows that artificial intelligence is a potential game-changer for the industry with 88% of respondents agreeing that the checking of content and structuring of legal documents will be performed by artificial intelligence software.  Law firms should innovate by using technologies such as big data analytics to process large amounts of data or by using project management techniques to streamline processes to offer increased value to clients.

Law firms should be developing client products and subscription services in addition to providing the usual bill-by-the-hour advice.

The Legal Services Consumer Panel 2020 Legal Services report predicts that there will be “less involvement by lawyers in many of tasks that until now have made up their staple diet”.

There will be greater self-lawyering, use of online services, entry of unregulated businesses and expansion of services of regulated providers, such as accountants and banks.  The Altman Weil 2015 survey of law firms found that the second largest threat to law firm business, after new non-lawyer entrants, is clients’ use of technological tools that reduce the need for lawyers and paralegals.

“If a business is not reinventing itself to adapt to changing market conditions then it is likely it will go into decline or be taken over by those that are better adapted to the new environment.  This statement is no less true for law firms than for any other business,” Says the Law Society of England and Wales Future of Legal Services report 2016.

At Norton Rose Fulbright, we are developing alternative methods of delivering traditional legal services to our clients, including the use of artificial intelligence applications.  We have a global Project 2020 covering a number of initiatives aimed at modernising our global business for the future.  We have also freed innovative lawyers from billable time to focus on developing and delivering the creative thinking and products our clients expect.

* Rob Otty is managing director and Nerushka Deosaran is senior associate and business development manager of Norton Rose Fulbright. Follow them on Twitter on @Rob_Otty and @NerushkaD

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CES: So long, and thanks for all the beer!

Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER

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From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.

Here are some of the beer technologies that stood out:

LG HomeBrew – Craft beer made at home

LG’s HomeBrew craft beer-making machine,  debuted at CES 2019, brings the brewing process home thanks to single-use capsules,  a self-cleaning feature, and an algorithm optimised for fermentation. 

Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.

The beer machine not only offers a simple way to make craft beer, but also enhances the quality of beer it makes. The fermentation algorithm intelligently controls the fermenting process with precise temperature and pressure control. It automatically sanitises itself, using nothing more than hot water, ensuring everything is hygienically clean for the next batch.

Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now: 

  • Hoppy American IPA
  • Golden American Pale Ale
  • Full-bodied English Stout
  • Zesty Belgian-style Witbier
  • Dry Czech Pilsner

The only catch? It takes about two weeks to make, depending on the beer type.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”

Click here to read about the party speaker that holds beer and robots that pour beer.

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CES: Alienware gets Legend-ary

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At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.

Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.

Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.

“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”

Click here to read about Alienware Legend in action with the Area-51m and m-series laptops

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