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Sound on: Mastercard debuts sonic brand

One knows what Mastercard looks like, but what does Mastercard sound like?Mastercard is setting a new tempo for brand recognition by debuting its sonic brand identity. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct Mastercard melody will provide simple, seamless familiarity.

Click through to hear what Mastercard sounds like, and read more about the sonic brand.

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The news comes on the heels of the company’s recent transition to a symbol brand and is part of its continued brand transformation.

“Sound adds a powerful new dimension to our brand identity and a critical component to how people recognize Mastercard today and in the future,” says Raja Rajamannar, chief marketing and communications officer at Mastercard. “We set out an ambitious goal to produce the Mastercard melody in a way that’s distinct and authentic, yet adaptable globally and across genres. It is important that our sonic brand not only reinforces our presence, but also resonates seamlessly around the world.”

Global Resonance, Local Relevance

In pursuit of this resonance, Mastercard contracted musicians, artists and agencies from across the globe, including Mike Shinoda of Linkin Park.

The result is a distinct and memorable melody with adaptations across genres and cultures, making it locally relevant while maintaining a consistent global brand voice. In addition, the use of varying instruments and tempos help to deliver the Mastercard melody in several unique styles, such as operatic, cinematic and playful, as well as a number of regional interpretations.

The Mastercard melody is the foundation of the company’s sound architecture and is expected to extend to many assets, from musical scores and sound logos to point-of-sale acceptance sounds.

“What I love most about the Mastercard melody, is just how flexible and adaptable it is across genres and cultures,” says Mike Shinoda. “It’s great to see a big brand expressing themselves through music to strengthen their connection with people.”

A Digital Brand for a Digital Consumer

Audio identities not only connect brands with consumers on a new dimension, but they are also tools enabling consumers to shop, live, and pay in an increasingly digital and mobile world.

“Audio makes people feel things, and that’s what makes it such a powerful medium for brands, says Matt Lieber, co-founder and president of Gimlet. “With the explosion of podcasts, music streaming, and smart speakers, an audio strategy is no longer a “nice-to-have” for brands – it’s a necessity. A sonic identity — the audio calling card for a brand — is now just as important as a brand’s visual identity.”

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Garmin announces USB fast-charger for aircraft

Garmin has launched a small, lightweight USB charger designed for a wide range of aircraft. The GSB 15 contains two USB ports and supports simultaneous 18W (up to 3A) high-speed charging.

Click below to read about the USB fast-charger for aircraft.

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The Garmin GSB 15 has received Federal Aviation Administration (FAA) certification, as well as European approval, and is expected to be available next week.

“Tablets and mobile devices have become a mainstay in the cockpit and it’s essential to ensure they’re powered and available throughout an entire flight,” says Carl Wolf, Garmin vice president of aviation sales and marketing. “The GSB 15 is the smallest installed dual-port USB charger ever designed for aircraft use that allows owners and operators to economically add USB power capability to their aircraft.”

Designed specifically for aircraft installations, the device includes two powerful 18W (up to 3A) USB Type-A charging ports that allow pilots and passengers to charge tablets and mobile devices in the cockpit and throughout the cabin in the aircraft. The device is capable of charging two full-size tablets while using them at full backlight. Optional halo lighting around the exterior of the ports allows pilots and passengers to connect to the charger during night time conditions.

Two versions of the GSB 15 are available and allow for installation in space-constrained areas. One version contains a connector on the back of the unit, which is perfect for panel mount installations. A second variant has a connector on the bottom of the device and is suitable for installations in depth-constrained areas, such as near cabin sidewalls. Installation can take the place of an existing aircraft instrument hole with an optional adapter plate. A slim, lightweight design makes it suitable for installation in any cockpit.

Garmin’s aviation business segment is a leading provider of solutions to OEM, aftermarket, military, and government customers. For more information about Garmin’s full line of avionics, go to www.garmin.com/aviation.

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Nokia 1 gets slice of Android 9 Pie

Keeping to its promise of a smartphone experience that keeps getting better, says Nokia phone maker HMD Global, it has announced that Nokia 1 can now upgrade to Android 9 Pie (Go edition).


Click below to read about the upgrade.

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Nokia 1 is the final phone in the Nokia smartphone portfolio to receive an upgrade to Android 9 Pie, which means that the entire range now has an option running the latest Android OS from Google.

“For too long consumers have had to accept older OS versions as the norm on entry-level smartphones,” says Shaun Durandt, general manager at HMD South Africa. “We are living our promise to deliver a phone that can keep getting better over time through the latest experiences and always being up-to-date. And with the Nokia 1 upgrade to Google’s latest OS, fans can get up-to-the-minute software experiences and innovations from Google in the most affordable segment.”

Over the past two years, Nokia phones have received over 300 security updates and have successfully upgraded handsets to the latest OS twice as fast as competitors, says HMD. This means that users always potentially receive a “just-out-of-the-box-fresh” feeling throughout the phone’s lifecycle. 

Android 9 Pie (Go edition) comes with a new range of apps from Google designed to run faster while consuming less data. Optimised to be smooth and fast, these include Google Go – a web search app, Google Maps Go, YouTube Go and Google Assistant for Android (Go edition), to send messages, make calls and set alarms by using voice.

With fewer pre-installed and much lighter apps, users are promised get two times more available storage compared to standard Android version. 

Availability

The Nokia 1 is available at major retail and network operator stores in red and blue, starting from R799.

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