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Maserati goes ‘e’

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In line with Fiat Chrysler Automobiles’ €5 billion investment program for Italy, Maserati has announces an innovation plan for production, electrification and autonomous driving technologies. 

With regards to production, Maserati has announced plans for a lineup of new and electrified products at Modena, Cassino and Turin (Mirafiori and Grugliasco). 

All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA. Maserati’s all electric models will combine traditional Maserati driving dynamics together with next-generation battery electric technology, offering unique driving modes, extended range and ultra-fast charging capabilities. 

An important step for Maserati innovation is the level of autonomous driving. All new Maseratis, including the updated current models, will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist, progressing to Level 3 with hands-off offering close to full autonomy, having the ability to maneuver in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.  

In 2020, the Company will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid electric propulsion for the brand. 

The first of the totally new Maseratis to appear will be an eagerly-anticipated sports car – packed with technology and reminescent of Maserati’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain. 

Next up will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the Brand thanks to its innovative technologies. An investment of approximately €800 million has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021. 

After many years of success, GranTurismo and GranCabrio remain part of the Brand’s roots and these models will herald the full electrification era for Maserati. The totally New GranTurismo and GranCabrio will be produced at the Turin production hub, where FCA is investing €800 million.  

Production of the new models will complement that of the prestigious and continuously improving line-up of current Maserati range: Levante, Quattroporte and Ghibli. 

With the introduction of various product innovations, Maserati is reinforcing the importance of Italy with regards to its production — particularly Modena, which will also continue to play a strategic role as the Brand’s headquarters.  

Construction has already begun in Modena on a paint shop, a new feature for the plant, which will be equipped with innovative, low environmental-impact technologies. The design of the paint shop will also allow Maserati customers to watch their car being painted. 

Finally, Maserati is developing an entirely new customization program for customers seeking a one-of-akind level of exclusivity. A dedicated customization workshop will be created within the Modena plant. 

The 2019-2021 FCA investment plan for Italy, announced on 29th November in Turin, includes thirteen totally new or significantly updated FCA models and electrified versions of 12 new or existing models, including the Maserati products, the recently announced all-new electric version of the Fiat 500 to be produced at Mirafiori, and a new premium vehicle for Alfa Romeo to be produced at Pomigliano. 

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Car buyers to start abandoning fuel-power by 2025

Car buyers in the United States and Europe expect electric vehicles to become a viable alternative to fuel-powered cars in the next five years.

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A new report outlining consumer expectations of battery electric vehicles (BEVs) and their viability as replacements for traditional fuel-powered cars or internal combustion engine (ICE) vehicles suggests a massive shift beginning in 2025.

The conclusion emerges from a report by human behaviour and analytics firm Escalent, entitled The Future of BEV: How to Capture the Hearts and Minds of Consumers. It reveals the intent of many consumers in the United States and Europe to abandon ICE vehicles altogether, citing the improved infrastructure and range of BEVs.

The Future of BEV gives auto and mobility manufacturers a strategic view of the benefits of their products in the eyes of consumers and highlights the areas of opportunity for automakers to push the innovation boundaries of BEVs to spur broad adoption of the technology.

“While most buyers don’t plan to choose BEVs over gasoline-powered cars within the next five years, consumers have told us there is a clear intention to take BEVs seriously in the five years that follow,” says Mark Carpenter, joint managing director of Escalent’s UK office. “However, manufacturers will need to tap into the emotional value of BEVs rather than just the rational and functional aspects to seize on that intent and inspire broader consumer adoption.”

The study demonstrates a significant shift in consumers’ expectations that BEVs will become viable alternatives to—and competitors with—ICE vehicles over the coming decade. Though 70% of Americans plan to buy a gasoline-powered car within the next year, just 37% expect to make that same purchase in five to ten years. Similarly, while 50% of European consumers favour buying vehicles powered by gasoline and diesel in the near-term, that figure drops to just 23% in five to ten years.

At the same time, consumers on both sides of the Atlantic see BEV adoption rising to 36% in Europe and 16% in the US, with respondents also indicating intent to purchase hybrids and hydrogen-powered cars.

Infrastructure clearly continues to be one of the biggest barriers to adoption. While some work is being done in Europe as well as in the US, the data show there is a significant need for some players to take ownership if manufacturers want to move the needle on BEV adoption.

US and European consumers have stark differences in opinion as to which entities they believe are primarily responsible for providing BEV charging stations. American consumers consider carmakers (45%) the primary party responsible, followed by fuel companies, local government/transport authorities, and the national government in fourth. On the other hand, European consumers view the national government (29%) as the primary party responsible for providing BEV infrastructure, followed by carmakers, local government/transport authorities and fuel companies.

For a full copy of the report, visit https://landing.escalent.co/download-the-future-of-bev.

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Mercedes brings older models to the connected world

The Mercedes Me Adapter is designed to bring older Mercedes Benz models into the connected world, allowing one to keep a close eye on the car via a smartphone. SEAN BACHER installs a unit

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In this day and age, just about any device, from speakers to TVs to alarm systems, can be connected and controlled via a smartphone.

In keeping with this trend, Daimler Chrysler has launched a Mercedes Me Adapter – a system designed to connect your car to your phone.

The Mercedes Me Adapter comprises a hardware and software component. The hardware is an adapter that is no bigger than a match box and plugs into the OBD2 diagnostics socket under the car’s steering wheel column. 

The software component is the Mercedes Me app, which can be downloaded for Android and iOS devices. (See downloading instructions at the end of the review.)

Setting up

Before you can start using the Mercedes Me Adapter, you need to download the app and begin the registration process. This includes setting up an account, inputting the vehicle’s VIN number, the year it was manufactured and the model name – among many other details. This information is sent to Daimler Chrysler. It is advisable to get this done before heading off to Mercedes to have the adapter installed, as it takes quite some time getting all the details in.

The next step is locating your nearest Merc dealer to get the adapter installed. You have to produce the registration papers and a copy of your ID – something Mercedes neglects to mention on its website, or anywhere else, for that matter.

What it does

The Mercedes Me Adapter is designed to show the car’s vital statistics on your mobile device. On the home screen, information like parking time, odometer reading and fuel level is displayed.

Below that is information about your most recent journeys, such as the distance, time taken, departure address and destination address. Your driving style is also indicated in percentage – taking into account acceleration, braking and coasting.

A Start Cockpit button displayed on the home screen includes a range of widgets offering additional information, including where your car is parked – right down to the address – as well as battery voltage, total driving time, distance and driver score since the adapter was installed. A variety of other widgets can be added to the screen, allowing for complete customisation.

Many users have have pointed out that that there is no real point to the adapter. However it does offer benefits. Firstly, your trips can be organised into personal and business categories and then exported into a spreadsheet for tax purposes. Secondly, you can keep a very close eye on your fuel consumption, as it automatically measures how many litres you put in each time you visit the garage and the cost (the cost per litre must be entered manually so it can work out total refuelling costs). This is also quite beneficial in terms of working out how much fuel you go through, without keeping all the pesky slips when it comes to claiming at the end of the month.

Probably the most important benefit is that it monitors the engine, electrical, transmission and gearbox, sending notifications as soon as any faults are detected. A perfect example was encountered on a recent trip I made to Pretoria. Upon arriving, I received a notification that I needed to check my engine, with the Mercedes roadside assist number blinking and ready for me to dial.

The notification did not even show up on the actual fault detection system, except for the faint glow of the orange engine light, which I would never have noticed in the bright light. I immediately took it Mercedes and they diagnosed it as an intermittent thermostat error, which they said is fine for now but that I have to keep an eye on the engine temperature.

Conclusion

The convenience of easily being able to export mileage for tax purposes and refuelling stops as well as being able to locate your car at anytime should be more than enough to qualify it as a pretty useful companion for your car.

Add to this the fact that it is completely free from Mercedes, and that makes it an absolute no-brainer. Should you not like it, simply unplug the adapter and uninstall the app. The only thing lost is half an hour while the Mercedes technician sets it up, ensures it is working and gives you a crash course on how to operate the app.

The adapter will only work in Mercedes Benz models from 2002 onwards. No warranties are lost, as the adapter does not increase the car’s performance and is a genuine Mercedes part.

2017 models and above do not need the adapter as everything is installed when the car is manufactured. All one needs to do is install the app and pair it with the car.

Get the Mercedes me iOS app here

Get the Mercedes Me Android app here

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