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In Facebook, a virtual gift, nudge or hug remains just that: virtual. But now Perdeberg Wine has launched a first for social networking. The ‘clink to win’ application gives Facebook users the chance to raise a glass to anyone and rewards them for doing it too … with real cases of Perdeberg wine.

Perdeberg Wine – the one with the zebra – has launched a ‚clink to win’ application to give Facebook users the chance to win masses of cases of Perdeberg wine – given as prizes to the users who receive the most virtual toasts and to users who spread the word the most. Random prizes are also being awarded to Facebook users just for raising a glass to something they like.

Bloggers can also raise a glass of Perdeberg wine to their favourite blogs on any of the 24.com blog sites. By ‚clinking’ to a blog they like, readers and bloggers alike are then in line to win Perdeberg wine every week. The bloggers who receive the most glasses raised each week also stand a chance of winning a case of Perderberg wines.

The aim of the campaign is to facilitate online interaction: Perdeberg Wines is rewarding users, networkers, readers and bloggers alike by encouraging online applause for what they appreciate online.

Altogether, Perdeberg is giving away over 3 200 bottles of wine over the next five months (open to South Africans over 18 years only).

The campaign is inteded to raise awareness of Perdeberg Wines, which is now more widely available in supermarkets. From this month, a range of Perdeberg red and white wines are on sale in Checkers and in selected Pick ‚n Pay, Spar, Friendly, Makro and Metro and Trade Centre stores nationally.

The Perderberg range of wines retail for around R25 to R35 a bottle (whites) and from R30 to R50 a bottle (reds). Perdeberg Wines are made in the vineyard. They are described as “easy to drink, honest, unfussy and great value for money””. They are also excellent, award-winning wines.

Visit Clink-to-win to find out more.

About Perdeberg Winery

Perdeberg Winery is at the foot of the Paardeberg Mountain and is named after the mountain zebra that used to roam the area. Established in 1941, the Perdeberg cooperative of wine estates has 42 wine farm members, most of which are third generation producers. Each vineyard is managed individually.

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