LG Electronics (LG) has unveiled a new line-up of premium products for the Middle East and Africa (MEA) during the company’s annual two-day innovation event, InnoFest 2018, held this year in Cape Town.
“We remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA,” said Kevin Cha, President, LG Electronics Middle East & Africa.
Focussing on a variety of products that that will be rolled out in 2018, the key highlights included:
* The latest OLED TV, featuring the ground-breaking 65” LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES);
* The TWINWash washing machine which has simplified consumer lifestyles with the capability to wash two loads simultaneously;
* The InstaView Refrigerator, which has won accolades for its high-end design and aesthetic;
* The LG Signature Line-Up With The LG Signature Oled Tv, LG Signature Refrigerator, The LG Signature Twinwash And The LG Signature Air Purifier.
The latest air conditioning solutions with the cutting edge Inverter Technology will also form a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.
The company also demonstrated its line-up of intelligent robots, innovations in artificial intelligence and developments in the IoT ecosystem.
LG Electronics (LG) was honored with more than 90 awards at CES® 2018, led by the Official CES Best TV Product Award (presented by Engadget) for the fourth consecutive year, this time for the new LG AI OLED TV (model C8). LG also earned numerous best-of-show honors for the LG InstaView ThinQ Refrigerator and LG 4K UHD Projector.
“We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Mr Derek Sim, Marketing Director, LG Electronics Middle East & Africa.