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LG renews eSports deal

LG Electronics (LG) has renewed its partnership with Energy, an eSports professional multi-gaming organisation (MGO). 

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Energy competes at the highest level of competitive gaming in South Africa, which LG has been proudly supporting for over the last year.  In addition to extending their support to Energy, they have aligned with local influencer and avid gamer, Ryan Kankowski, former Springbok player who has joined the Energy team in his personal capacity.

According to Kankowski, the partnership with LG demonstrates the company’s commitment to changing the perception of eSports in the South African landscape, as many South Africans still don’t classify the activity as a sport. “This partnership affirms the support of eSports, and gaming enthusiasts in South Africa. eSports is a fantastic way to be inclusive of all gamers whether PC or console and allows anyone to explore and fine tune their hidden talent,” he says.

eSports is continuously rising in popularity in the South African market, with more interest coming from professional organisations and increased TV airtime, with crowds reaching 44-thousand attendees at local eSport events.

For the last year, LG has consistently supported the eSports community to improve the participants in how they play, watch, and compete. “Energy have seen the valuable impact of partnering with brands like LG, because of their PC monitors which have the best frame rates and responsive capabilities to have uncompromised performance at the highest stakes,” said Glenn Alexander, PR Manager, Energy.

“It is essential for players to have precise timing, perfect execution, and an exceptional view; with LG’s latest range of PC monitors being specifically designed providing an enhanced gaming experience,” said Zandre Rudolph, LG South Africa ITB2B Manager. “Our partnership with Energy is our pledge to increase the awareness of gaming across the country.”

“Our hardware within the competitive gaming industry has been widely adopted by many of the country’s top eSports professionals like Energy, and we’re thrilled to help power gameplay via our awesome range of monitors,” Rudolph adds.

Studying how gamers compete at the highest levels meant LG needed to create a device to respond to their needs, while delivering high-end components, and advanced responsive displays.

In showing continuous support, LG has provided the Nexus headquarters the homeplace of Energy with PC monitors to encourage good, competitive fun. It is aligned the with their journey into the world of competitive gaming and virtuous competition, which fully endorses the spirit of sporting activity and youth development.

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CES: So long, and thanks for all the beer!

Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for making and enjoying beer, writes BRYAN TURNER

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From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.

Here are some of the beer technologies that stood out:

LG HomeBrew – Craft beer made at home

LG’s HomeBrew craft beer-making machine,  debuted at CES 2019, brings the brewing process home thanks to single-use capsules,  a self-cleaning feature, and an algorithm optimised for fermentation. 

Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.

The beer machine not only offers a simple way to make craft beer, but also enhances the quality of beer it makes. The fermentation algorithm intelligently controls the fermenting process with precise temperature and pressure control. It automatically sanitises itself, using nothing more than hot water, ensuring everything is hygienically clean for the next batch.

Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now: 

  • Hoppy American IPA
  • Golden American Pale Ale
  • Full-bodied English Stout
  • Zesty Belgian-style Witbier
  • Dry Czech Pilsner

The only catch? It takes about two weeks to make, depending on the beer type.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”

Click here to read about the party speaker that holds beer and robots that pour beer.

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CES: Alienware gets Legend-ary

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At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.

Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.

Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.

“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”

Click here to read about Alienware Legend in action with the Area-51m and m-series laptops

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