Dell Technologies has released its latest findings for its Women Entrepreneur Cities (WE Cities) Index, the only global, gender-specific study that looks at a city’s ability to foster the growth of women-owned businesses. Building on annual research since 2010, Dell ranks cities based on the impact of local policies, programs and characteristics in addition to national laws and customs to help improve support for women entrepreneurs and the overall economy. The study found an overall improvement for women looking to establish and build their own businesses but noted that there is still significant room for improvement.
“When we invest in women, we invest in the future. Communities prosper, economies thrive and the next generation leads with purpose,” said Karen Quintos, EVP and chief customer officer at Dell Technologies. “By arming city leaders and policymakers with actionable, data-driven research on the landscape for women entrepreneurs, we can collectively accelerate the success of women-owned businesses by removing financial, cultural and political barriers.”
Building on 10 years of research on women entrepreneurs, Dell Technologies partnered with IHS Markit to research and rank 50 cities on five important characteristics, including access to Capital, Technology, Talent, Culture and Markets. These pillars were organized into two groups: operating environment and enabling environment. The overall rating is based on 71 indicators, 45 of which have a gender-based component. Individual indicators were weighted based on four criteria: relevance, quality of underlying data, uniqueness in the index and gender component.
All 50 cities made progress since 2017, however, some cities made bigger strides than others and the race to the top inevitably left some cities behind.
Even though it dropped slightly in rankings, Johannesburg’s position at 36 is more indicative of the increasing competition to attract women entrepreneurs. It ranks ahead of numerous international hubs and overtakes Nairobi, the only other African city in the top 50. Talent is one of Johannesburg’s strongest pillars. While the city ranked No.29 overall in 2019 for Talent, it was within the top 10 for women’s skill & experience overall.
- 78% of students at top universities are women in Johannesburg.
- Women in Johannesburg also make up a considerable amount of the labour force employed in professional services (67%) and IT (65%)
In addition, more than a quarter of company boards in Johannesburg have women on them, a distinction shared with London, Sydney and Tel Aviv. Johannesburg also ranked 9th for the best market in terms of operating environment. From a city and national-level, policies for Culture, Technology and Markets have also been put in place to enable upward mobility for female entrepreneurs. These include:
- Government goals for women-owned business procurement
- Policy for “equal remuneration for work of equal value”
- Policy for “non-discrimination based on gender in hiring”
- Presence of a paid maternity leave policy
- Presence of open data initiatives
“Johannesburg is a business powerhouse, both in Africa and across the world,” said Doug Woolley, Dell EMC SA’s general manager. “It’s also a giant melting-pot and is known for its cosmopolitan and progressive attitudes. These are some of the reasons why it is more attractive and welcoming to all entrepreneurs, including women. Its inclusion in the 2019 Women Entrepreneur Cities findings shows that significance, but it’s also a reminder that much more can be done. AT Dell Technologies, we’ll keep being part of that movement until Jozi is number one!”
Globally, lack of funding, high cost of living, low representation of women in leadership roles, and the lack of government-led policies that support women entrepreneurs were among the barriers cited. Yet all the cities produced positive change among their major indicators. It reveals momentum in the right direction. As women rise to take up more roles as entrepreneurs and leaders, those cities that can attract such talent will have the brightest futures of all.
Advocating for Women Entrepreneurs
The 2017 to 2019 WE Cities Index results highlight the successes and challenges that each city faces, and where cities can learn best practices from one another. These key learnings, if supported by local governments, can add up to big changes for women-owned businesses, globally.
Based on the findings and comparison between the 2017-2019 indices, Dell Technologies has developed a set of WE Cities Policy Recommendations focused on three areas, including:
- Access to and the development of financial and human capital.
- Private and public sectors role in increasing access to local and global networks and markets.
- How government and business leaders can help women entrepreneurs thrive in the changing-face of technology.
Stop being creepy! An essential guide for digital marketers
Advertising and marketing is becoming increasingly creepy as personalisation strategies lose the plot, writes JOAN OSTERLOH, authorised Forrester Research Partner for South Africa.
Marketers need to be aware of the “creep factor” when deploying strategies of personalisation and individualisation in their marketing efforts, Forrester’s Brendan Witcher, VP and principal analyst serving eBusiness and channel strategy professionals, warned as early as December 2017.
Six months later, Forrester senior analyst Susan Bidel was even more direct in her message: “Marketers, you need to take control of your advertising strategies and adtech stacks now to better address today’s consumers.” She cautioned that those who didn’t, were at a high risk of annoying and creeping out the very customers needed for business growth.
In its latest research, “Marketers Versus Customers: Opposing Forces Erupt” Forrester now finds that even though marketers set out with the best intentions to implement customer-obsessed marketing and customer experience strategies, they still end up alienating and ‘creeping out’ customers, resulting in lost loyalty.
Marketers use personalisation to make their marketing more relevant and to help it stand out, Forrester says in a blog on the study. The irony is that with all the customer data that marketers use to personalise, the one thing they seem to have forgotten to find out from consumers is whether they even want personalised communication at all, the firm writes. Combined with identity resolution and increased automation, companies have created adtech and martech stacks that are creeping people out. We think our phones are listening to us. And then Facebook admits it is doing this. So, what’s gone wrong?
The report by Melissa Parrish, Forrester’s VP and group director serving marketing professionals, highlights that marketers are ignoring their customers’ desire for anonymity, by assuming that they all want personalised experiences. They are foregoing the authenticity of their own brands by “giving lip service to brand values they think resonate with customers.” There’s an overt focus on martech at the expense of human creativity. Lastly, they’re profiling customers on precarious connections and getting it wrong, sometimes with harmful and even traumatic results, she explains.
The solution is to return to true customer-centricity by going back to basics by looking at the following, Parrish writes in the report:
- Remember that customers are different. Here it’s not about customer segments or personas, but rather the extent to which they expect you to know them. Treat customers and prospects differently – e.g. prospects “want value, not a background check”.
- Customers are tired of lookalike ads and direct mail that is poorly personalised, trying to get them to buy things for which they’re not even in the market. Choose your target audience, focus on them, and then let go of the others.
- Programmatic marketing has its upsides and downsides. Avoid the two extremes of advertising at scale across multiple channels on the one hand and limiting advertising to channels where everyone seems to be at once, such as Facebook, on the other. Instead, target your audience with responsible content and choose platforms on which you can reach them online and offline.
- Consider whether you should be using cookie, key-stroke and audience data at all for your brand. Intent-based target marketing through search optimization might be a smarter choice.
- Don’t assume that personalisation will make customer experiences more relevant. Rather interview your customers and test different variations of personalised content to find the right balance between information, recommendations, simplicity and empathy.
- Don’t ignore the 20% who don’t want any personalisation at all – use your customer insights data to identify them, and then meet their expectation of no personalisation.
Parrish offers important recommendations for the winning marketers of the future. Since the success of marketing is measured by the bottom line of revenue generation, truly customer-obsessed marketers need KPIs that are “fine-tuned” to understand what customers value, not what’s valuable to the brand, she writes. What customers want and value should be defined in terms of four dimensions along the axes of functional-experiential, and economic-symbolic. Then, measure the dimensions along the entire customer life cycle, she explains. What this requires is the following:
Firstly, marketing and Customer Experience (CX) teams need to unify and leverage one another’s unique skills to deliver best-in-class customer experiences that drive loyalty, customer retention and growth. Truly customer-obsessed brands will bring CX and marketing together to harness the best that both have to offer.
Secondly, brands need to rebuild trust. As consumers become more privacy-savvy, they will become more selective about the brands with which they are willing to share their data. Marketers need to develop ‘Privacy Personas’ as a new marketing segment to ensure that they deliver experiences their customers are comfortable with.
Thirdly, refocus on creative excellence. In Parrish’s words “new prospecting strategies will center on great creative making an emotional impact and contextual targeting driving relevance.”
Lastly marketers need to find ways to extend customer obsession throughout the enterprise. Employees need to be empowered to deliver on the brand promise, which must align to and be in harmony with CX. The companies that thrive will be those whose CX truly reflects brand values, Parrish concludes.
Sources: “Marketers Versus Customers: Opposing Forces Erupt” 18 Sept 2019. By Melissa Parrish with Sharyn Leaver, Brigitte Majewski, Caroline Robertson, and Stephanie Liu.
Which should you use: PIN or Password?
By CHAD HAMMOND, a digital security expert at NordPass
As users of this digital age, we have many different choices. You can enable or disable web cookies, depending on how much information you want a website to gather about you. You can use encrypted services or unencrypted ones, depending on how much you’re concerned about your privacy and security.
You can also use a PIN (Personal Identification Number) or password to secure your digital devices or online accounts. However, in this particular case, the choice for most of us is not as straightforward as it seems.
The other day I also had the very same discussion among my friends with three different sides of opinion. One side was backing PINs and claiming that they are safer than passwords. Others couldn’t believe that PINs made up of four, six, or eight digits can be more reliable than long and complex passwords. And the third group was claiming that both PIN and password serve the same purpose of identification and are safe to use. All sides had valuable insights, but we couldn’t reach an agreement. Sparked by this discussion, I decided to look deeper into this topic and look for the truth.
When should you use a PIN?
PIN stands for a Personal Information Number and is used the same as a password to prove that you have the right to access your data. A PIN usually consists of a string of four to eight numbers, and it was first introduced in the 1960s together with cash machines (ATMs). The obvious drawback is that a PIN is limited to 0-9 numerical digits. A PIN made up of four numbers offers 10,000 possible combinations. That may seem like an easy nut to crack, but it’s not as straightforward.
PINs are normally used on touchscreen devices and always require manual data entry. An automated brute-force attack may not work as most of the systems that use a PIN also specify maximum attempts count before disabling the device.
For example, if your device limits PIN entry to six attempts, there is a 0.06% chance that someone will be lucky enough to crack the four-digit code. Of course, if your PIN is ‘0000’ or ‘1234,’ the probability of being hacked increases massively.
When should you use a password?
A good password is a combination of numerical digits, upper- and lowercase letters, and various special characters. It could also be a phrase made up of words with the same requirements. Like the PIN, the password concept first appeared in the early 1960s and has been used ever since. A 10-character password has 59,873,693,923,837,900,000 different variations, and most of you are probably thinking you know which of the two is more secure. However, it’s not all about mathematics.
Passwords are used online or for devices like computers, which usually don’t have any limits on failed attempts. That’s why passwords can be compromised with the help of an automated brute-force attack. Of course, not all attacks are practical, as most of them would take years to crack a strong password. Buthacking technologies are evolving fast, making such attacks more sophisticated and successful.
Password vs. PIN: the verdict
Going back to the discussion that I had with my friends, we can safely say that all the opinions were correct in one way or another. The answer to this question depends on where you use your PIN or password.
If you want to unlock your touchscreen device, the safest and easiest way is to use a PIN because of the manual entry and the attempt limit. When it comes to online accounts or computers, passwords are much safer due to the simple math of available combinations.
Also, you can enable multi-factor authentication (2FA) in most online accounts . The 2FA adds another layer of safety, minimizing the risks of automated brute-force attacks. Even if someone manages to get your strong password, they won’t be able to access your account, as the second step of verification will stop them.