2016 looks to be the year that the Internet of Things hits the market big time. But, says NEIL SHOLAY, Head of Oracle Digital for EMEA, in order for it to live up to its promise, it is essential that developers can can create innovative applications.
2016 looks set to be the year that the Internet of Things (IoT) hits the big time. We’ve already seen a range of new IoT services come to market. Take Samsung’s smart fridge, which launched at the Consumer Electronics Show in Las Vegas; this connected cooler allows people to check in on the contents of their fridge via their smartphones, and even helps them to plan healthier eating regimes for their families. Connected cars were also a big theme at CES, with the likes of Bosch launching new sensors and devices to help enable automated driving. As anyone following Google knows, soon we’ll see completely driverless cars on the road, which use the IoT to help them navigate and avoid collisions.
IoT matters to consumers and it matters – or at least it should matter – to businesses. IoT can help brands build stronger customer relationships so mere products are elevated to compelling experiences. As pointed out in this article, the genius thing about Samsung’s smart fridge, for example, is not so much the fridge itself, but that it interacts with Samsung’s phone – building a wider brand awareness and relationship with the customer. In the digital age, IoT is absolutely essential to delivering expecptional customer experiences. This is a critical time for IoT, one where the technology is poised to take a central role in our home and work lives.
As such, it’s important to keep in mind the key factor in its success: application innovation. IoT isn’t just about adding ‘intelligence’ and sensors to devices; it’s about creating innovative applications that make use of this technology to deliver value. Businesses must therefore be able to experiment with IoT applications in a low-cost, low risk environment. After all, you can have all the embedded sensors in the world, but they’re useless without value-add applications that integrate IoT data with all relevant enterprise systems.
There’s only one way of addressing this need and that’s through the cloud; specifically: Cloud Platforms. A Cloud Platform enables application developers to rapidly build and test IoT applications in the cloud. This approach greatly lowers the cost and time associated with developing such applications, as developers can use the pre-configured development tools delivered through the platform. Costs are further lowered, as developers need only use the database, storage and compute resources sufficient to their requirements; whereas in the past, developers would need to build a unique development environment for each and every application – a time consuming and costly process.
The result of all this, is that developers are free to experiment; they can try out IoT applications within the cloud to see if they generate real value – whether that is through improving business efficiency or creating a new service for customers. If the applications prove successful, then the Cloud Platform allows them to immediately scale it up by increasing the resources dedicated to the application, or, if more appropriate, by moving the application to the businesses’ on-premises systems.
Cloud Platforms therefore enable businesses to be more agile with their application development, and this will prove crucial in helping them develop truly innovative IoT applications that deliver a competitive edge. One of the reasons that Cloud Platforms are so successful in this regard is that it enables complete data integration across the business. Through Cloud Platforms, businesses can take all their new IoT data, as well as any other relevant data from existing sources (CRM, Sales and Marketing systems for example, or even unstructured data from social media platforms) bring it together and make it available to the enterprise applications that need it. In this respect it’s the glue that binds enterprise data together, and helps turn mere IoT sensor data into something that can be used by an application to add value.
For example, energy providers are increasingly installing smart meters into people’s homes to monitor how they use energy. Now this data on its own is fairly useless, but when combined with other sources of data from within the enterprise it enables a variety of value-add services: customer smartphone apps for example, that can use the data to show them how to save energy; energy suppliers meanwhile can aggregate the data with that of other customers to show them where their network pinch points are; the utility can use the data to launch new tariff plans to help them manage demand on the network; the list could go on…
As we move into the new IoT-enabled world it is clear that businesses need to innovate and integrate to succeed. If you would like to find out more on how Cloud Platforms can help your business meet these goals, you can download our PaaS guide.
Tech promotes connections across groups in emerging markets
Digital technology users say they more regularly interact with people from diverse backgrounds
Smartphone users – especially those who use social media – say they are more regularly exposed to people who have different backgrounds. They are also more connected with friends they don’t see in person, a Pew Research Center survey of adults in 11 emerging economies finds.
South Africa, included in the study, has among the most consistent levels of connection across age groups and education levels and in terms of cross-cultural connections. This suggests both that smartphones have had a greater democratisation impact in South Africa, but also that the country is more geared to diversity than most others. Of 11 countries surveyed, it has the second-lowest spread between those using smartphones and those not using them in terms of exposure to other religious groups.
Across every country surveyed, those who use smartphones are more likely than those who use less sophisticated phones or no phones at all to regularly interact with people from different religious groups. In most countries, people with smartphones also tend to be more likely to interact regularly with people from different political parties, income levels and racial or ethnic backgrounds.
The Center’s new report is the third in a series exploring digital connectivity among populations in emerging economies based on nationally representative surveys of adults in Colombia, India, Jordan, Kenya, Lebanon, Mexico, the Philippines, Tunisia, South Africa, Venezuela and Vietnam. Earlier reports examined attitudes toward misinformation and mobile technology’s social impact.
The survey finds that smartphone and social media use are intertwined: A median of 91% of smartphone users in these countries also use social media or messaging apps, while a median of 81% of social media users say they own or share a smartphone. And, as with smartphone users, social media and messaging app users stand apart from non-users in how often they interact with people who are different from them. For example, 52% of Mexican social media users say they regularly interact with people of a different income level, compared with 28% of non-users.
These results do not show with certainty that smartphones or social media are the cause of people feeling like they have more diverse networks. For example, those who have resources to buy and maintain a smartphone are likely to differ in many key ways from those who don’t, and it could be that some combination of those differences drives this phenomenon. Still, statistical modelling indicates that smartphone and social media use are independent predictors of greater social network diversity when other factors such as age, education and sex are held constant.
Other key findings in the report include:
- Mobile phones and social media are broadening people’s social networks. More than half in most countries say they see in person only about half or fewer of the people they call or text. Mobile phones are also allowing many to stay in touch with people who live far away: A median of 93% of mobile phone users across the 11 countries surveyed say their phones have mostly helped them keep in touch with those who are far-flung. When it comes to social media, large shares report relationships with “friends” online who are distinct from those they see in person. A median of 46% of Facebook users across the 11 countries report seeing few or none of their Facebook friends in person regularly, compared with a median of 31% of Facebook users who often see most or all of their Facebook friends in person.
- Social activities and information seeking on subjects like health and education top the list of mobile activities. The survey asked mobile phone users about 10 different activities they might do on their mobile phones – activities that are social, information-seeking or commercial in nature. Among the most commonly reported activities are casual, social activities. For example, a median of 82% of mobile phone users in the 11 countries surveyed say they used their phone over the past year to send text messages and a median of 69% of users say they took pictures or videos. Many mobile phone users are also using their phones to find new information. For example, a median of 61% of mobile phone users say they used their phones over the past year to look up information about health and medicine for themselves or their families. This is more than the proportion that reports using their phones to get news and information about politics (median of 47%) or to look up information about government services (37%). Additionally, around half or more of mobile phone users in nearly all countries report having used their phones over the past 12 months to learn something important for work or school.
- Digital divides emerge in the new mobile-social environment. People with smartphones and social media – as well as younger people, those with higher levels of education, and men – are in some ways reaping more benefits than others, potentially contributing to digital divides.
- People with smartphones are much more likely to engage in activities on their phones than people with less sophisticated devices – even if the activity itself is quite simple. For example, people with smartphones are more likely than those with feature or basic phones to send text messages in each of the 11 countries surveyed, even though the activity is technically feasible from all mobile phones. Those who have smartphones are also much more likely to look up information for their households, including about health and government services.
- There are also major differences in mobile usage by age and education level in how their devices are – or are not – broadening their horizons. Younger people are more likely to use their phones for nearly all activities asked about, whether those activities are social, information-seeking or commercial. Phone users with higher levels of education are also more likely to do most activities on their phones and to interact with those who are different from them regularly than those with lower levels of education.
- Gender, too, plays a role in what people do with their devices and how they are exposed to different people and information. Men are more likely than women to say they encounter people who are different from them, whether in terms of race, politics, religion or income. And men tend to be more likely to look up information about government services and to obtain political news and information.
These findings are drawn from a Pew Research Center survey conducted among 28,122 adults in 11 countries from Sept. 7 to Dec. 7, 2018. In addition to the survey, the Center conducted focus groups with participants in Kenya, Mexico, the Philippines and Tunisia in March 2018, and their comments are included throughout the report.
Nokia to be first with Android 10
Nokia is likely to be the first smartphone brand to roll out Android 10, after its manufacturer, HMD Global, announced that the Android 10 software upgrade would start in the fourth quarter of 2019.
Previously named Android Q, it was given the number after Google announced it was ditching sweet and dessert names due to confusion in different languages. Android 10 is due for release at the end of the year.
Juho Sarvikas, chief product officer of HMD Global said: “With a proven track record in delivering software updates fast, Nokia smartphones were the first whole portfolio to benefit from a 2-letter upgrade from Android Nougat to Android Oreo and then Android Pie. We were the fastest manufacturer to upgrade from Android Oreo to Android Pie across the range.
“With today’s roll out plan we look set to do it even faster for Android Pie to Android 10 upgrades. We are the only manufacturer 100% committed to having the latest Android across the entire portfolio.”
HMD Global has given a guarantee that Nokia smartphone owners benefit from two years of OS upgrades and 3 years of security updates.