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IoT demands innovation

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2016 looks to be the year that the Internet of Things hits the market big time. But, says NEIL SHOLAY, Head of Oracle Digital for EMEA, in order for it to live up to its promise, it is essential that developers can can create innovative applications.

2016 looks set to be the year that the Internet of Things (IoT) hits the big time. We’ve already seen a range of new IoT services come to market. Take Samsung’s smart fridge, which launched at the Consumer Electronics Show in Las Vegas; this connected cooler allows people to check in on the contents of their fridge via their smartphones, and even helps them to plan healthier eating regimes for their families. Connected cars were also a big theme at CES, with the likes of Bosch launching new sensors and devices to help enable automated driving. As anyone following Google knows, soon we’ll see completely driverless cars on the road, which use the IoT to help them navigate and avoid collisions.

IoT matters to consumers and it matters – or at least it should matter – to businesses. IoT can help brands build stronger customer relationships so mere products are elevated to compelling experiences. As pointed out in this article, the genius thing about Samsung’s smart fridge, for example, is not so much the fridge itself, but that it interacts with Samsung’s phone – building a wider brand awareness and relationship with the customer. In the digital age, IoT is absolutely essential to delivering expecptional customer experiences. This is a critical time for IoT, one where the technology is poised to take a central role in our home and work lives.

As such, it’s important to keep in mind the key factor in its success: application innovation. IoT isn’t just about adding ‘intelligence’ and sensors to devices; it’s about creating innovative applications that make use of this technology to deliver value. Businesses must therefore be able to experiment with IoT applications in a low-cost, low risk environment. After all, you can have all the embedded sensors in the world, but they’re useless without value-add applications that integrate IoT data with all relevant enterprise systems.

There’s only one way of addressing this need and that’s through the cloud; specifically: Cloud Platforms. A Cloud Platform enables application developers to rapidly build and test IoT applications in the cloud. This approach greatly lowers the cost and time associated with developing such applications, as developers can use the pre-configured development tools delivered through the platform. Costs are further lowered, as developers need only use the database, storage and compute resources sufficient to their requirements; whereas in the past, developers would need to build a unique development environment for each and every application – a time consuming and costly process.

The result of all this, is that developers are free to experiment; they can try out IoT applications within the cloud to see if they generate real value – whether that is through improving business efficiency or creating a new service for customers. If the applications prove successful, then the Cloud Platform allows them to immediately scale it up by increasing the resources dedicated to the application, or, if more appropriate, by moving the application to the businesses’ on-premises systems.

Cloud Platforms therefore enable businesses to be more agile with their application development, and this will prove crucial in helping them develop truly innovative IoT applications that deliver a competitive edge. One of the reasons that Cloud Platforms are so successful in this regard is that it enables complete data integration across the business. Through Cloud Platforms, businesses can take all their new IoT data, as well as any other relevant data from existing sources (CRM, Sales and Marketing systems for example, or even unstructured data from social media platforms) bring it together and make it available to the enterprise applications that need it. In this respect it’s the glue that binds enterprise data together, and helps turn mere IoT sensor data into something that can be used by an application to add value.

For example, energy providers are increasingly installing smart meters into people’s homes to monitor how they use energy. Now this data on its own is fairly useless, but when combined with other sources of data from within the enterprise it enables a variety of value-add services: customer smartphone apps for example, that can use the data to show them how to save energy; energy suppliers meanwhile can aggregate the data with that of other customers to show them where their network pinch points are; the utility can use the data to launch new tariff plans to help them manage demand on the network; the list could go on…

As we move into the new IoT-enabled world it is clear that businesses need to innovate and integrate to succeed. If you would like to find out more on how Cloud Platforms can help your business meet these goals, you can download our PaaS guide.

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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Five key biometric facts

Due to their uniqueness, fingerprints are being used more and more to quickly identify and ensure the security of customers. CLAUDE LANGLEY, Regional Sales Manager, for Africa at HID Global Biometrics, outlines five facts about the technology.

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How many times in a day are you expected to identify yourself? From when you arrive at work you are required to sign in, visiting your bank, receiving healthcare services… The list is endless. When a system knows who you are, you are able to do any number common, everyday activities. Your identity is unique and precious. It is also easily stolen and the target of many hackers across the globe. Technology is constantly evolving alongside the criminal element, always looking for ways to protect data and identity. One such solution happens to be biometrics and it is rapidly gaining traction in our increasingly complex modern world.

Reliable, secure and fundamentally YOU, unique biometric traits such as fingerprints are being used by banks, enterprises and consumers to verify identity. Biometric solutions offer significant identity protection because they use unique biological details to ensure an account is only accessed by the account holder, a door only opened by the owner. Here are five things that are little known about this technology…

  • The uncut identity. Your fingerprint is unique to you. Nobody can use a copy of it to impersonate you. Good technology is capable of scanning down into the layers of the fingertip to differentiate unique elements of a person’s fingerprint, this data is then encrypted and used as a key to unlocking whichever physical or virtual door that the biometric system protects.
  • The living proof. No, there is nothing to the stories of fingerprints being used without their owner’s knowledge or permission. Biometric solutions can use specific variables to determine if the finger used to access the system is that of a present, living person.  A copy or a fake cannot be used to access a cutting-edge biometric solution.
  • Easy and convenient. Queues and documents and paperwork may well be a thing of the past should biometrics take a firmer grip of government and banking systems. The process of registering is easy, and access to identity documents and records is yours alone.
  • Security blanket. A thousand passwords and a hundred post-it notes stuck on walls and drawers.  An excel file with a list of sites and applications and their corresponding passwords, all a thing of the past.  Nobody needs to remember their password with biometrics, they only need to show up.
  • Anywhere is cool. Schools, airports, networks, offices, homes, toilets, banks, libraries, governments, border controls, immigration services, call centres, hospitals and even clubs and pubs – knowing “who” matters and biometrics can quickly and conveniently confirm your identity where needed.

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