People have become comfortable with talking to their smartphones and tasking these mini-computers to find the closest restaurants, schedule appointments, and even switch on their connected washing machines while they are stuck in traffic.
This is considerable progress from those expensive (and dated) robotic vacuum cleaners that drew some interest a few years ago. Yes, being able to automate cleaning the carpets held promise, but the reality failed to deliver on those expectations.
However, people’s growing comfort when it comes to talking to machines and letting them complete menial tasks is not what the long-anticipated Internet of Things (IoT) is about. It really entails taking connectedness a step further by getting machines to talk to one another in an increasingly digital world filled with smart cities, devices, and ways of doing things.
We have long been in the hype phase of IoT, but it is finally taking on a more concrete form illustrating its benefits to business and the public at large. The GSM Association predicts that Africa will account for nearly 60 percent of the anticipated 30 billion connected IoT devices by 2020.
Use cases across the continent hold much promise. In agriculture, for example, placing sensors in soil enable farmers to track acidity levels, temperature, and other variables to assist in improving crop yields. In some hotels, infrared sensors are being used to detect body heat so cleaning staff now when they can enter a room. In South Africa, connected cars (think telematics) are nothing new. Many local insurers use the data generated to reward good driver behaviour and penalise bad ones with higher premiums.
The proliferation of IoT also means huge opportunity for businesses. According to the IDC, the market opportunity for IoT in South Africa will grow to $1.7 billion by 2021. And with research from Statista showing that retail IoT spending in the country is expected to grow to $60 million by the end of this year (compared to the $41 million of 2016), there is significant potential for connected devices once organisations start to unlock the value of the data being generated.
But before we get a real sense of what our newly-connected world will look like and the full picture of the business opportunities IoT will create, we need to put the right resources in place to manage it. With IoT comes data, more than we can realistically imagine, and we are already creating more data than ever before.
Processing data is something usually left to ‘the IT person’. However, if business leaders want to join the IoT game, then it is something they must start thinking about. Sure, there are several ways to process data but they all link back to a data centre, that room or piece of equipment in the office, or the public data centre down the road. Most know it is there but little else, other than it has something to do with data and computers.
Data centres are the less interesting but very essential tools in all things technology. They run the show, and without them we would not be able to do something as simple as send an email, let alone create an intricate system of connected devices that constantly communicate with each other.
Traditionally, data centres have been large, expensive and clunky machines. But like everything in technology, they have been modernised over the years and have become smaller, more powerful, and more practical for the digital demands of today.
Computing on the edge
Imagine real-time face scanning being used at the Currie Cup final or the Chiefs and Pirates derby. Just imagine more than a thousand cameras in action, working in real time scanning tens of thousands of faces from different angles, creating data all along the way and integrating with other technology such as police radios and in-stadium services.
As South Africans, we know all too well that the bandwidth to process such a large amount of data through traditional networks is simply not good enough to work efficiently. And while it can be run through a large core or public data centre, the likelihood of one of those being close to the stadium is minimal. Delays, or ‘latency and lag time’, are not an option in this scenario; it must work in real time or not at all.
So, what can be done? The answer lies in edge computing. This is where computing is brought closer to the devices being used. The edge refers to devices that communicate with each other. Think of all those connected things the IoT has become known for: things like mobile devices, sensors, fitness trackers, laptops, and so on. Essentially anything that is ‘remote’ that links to the Web or other devices falls under this umbrella. For the most part, edge computing refers to smaller data centres (those in the edge) that can process the data required for things like large-scale facial recognition.
At some point in the future, there could be an edge data centre at Newlands or The Calabash that processes the data in real time. It would, of course, also be connected to other resources such as a public or private cloud environment, but the ‘heavy lifting’ is done where the action is taking place.
Unfortunately, there are not enough of these edge resources in place to match our grand IoT ambitions. Clearly, this must change if we are to continue much further down the IoT path.
Admittedly, edge computing is not the most exciting part of the IoT revolution, but it is perhaps the most necessary component of it if there is to be a revolution at all.
Millennials turning 40: NOW will you stop targeting them?
It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK
One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.
Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.
When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.
That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.
In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.
The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.
Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.
“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.
“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”
Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.
In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.
* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
Robots coming to IFA
Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.
The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.
The following will be among the exhibitors making Hall 26 a must-visit:
Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.
Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.
Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.
Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.
Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.
And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.
IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com