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Intel welcomes new family to SA

Intel has launched its 4th generation Intel Core processor family in South Africa, enabling a new generation of Ultrabook devices and 2-in-1 systems that deliver a PC and tablet experience in one device.

Launching the new family of processors at the Rage Expo in Johannesburg on Friday 4 October 2013, Vince Resente, territory manager for South and Sub-Saharan African at Intel, said the new processor would allow laptops and tablets to run all day on a single battery charge while delivering leading edge graphics and performance.

‚”The new processors deliver a 50 percent improvement in battery life, which translates to over 9 hours in some systems, and deliver incredible visual experiences in even the thinnest of devices,‚” said Resente.

Systems powered by the new Intel Core processors can wake up approximately eight times faster, handle everyday computing tasks roughly four times faster, and make video editing and sharing about 16 times faster than a similar 4-year-old PC.

The new processor will see the rise of 2 in 1 devices, enabling users to switch effortlessly between keyboard and touch, laptop and tablet mode to both create and consume content. The new 2 in 1 devices offer all that users have come to expect from a tablet – a mobile device with low weight, thin design and long battery life, apps ecosystem, instant on and touch – plus everything they demand from a laptop: full PC performance and productivity, supporting PC applications and key usages, and the choice to use touch, type, or mouse to interact.

‚”People no longer have to choose between laptops and tablets they can now have everything they love about a tablet and everything they need in a laptop, in one device,‚” said Resente. ‚”The PC has undergone a total transformation!‚”

Anyone in the market for a new PC, tablet or laptop in the upcoming months will be spoilt for choice, from traditional desktop PCs to ever-lighter Ultrabook and tablet devices. Consumers will notice the new Ultrabook devices coming into the shops now look and behave differently.

‚”The lines of computing are blurring and converging. Consumers increasingly want their mobile devices to cope with heavier consumption tasks like fast and seamless video streaming. Now we’re seeing creation and productivity tasks – like sharing images over email on-the-go, reviewing work presentations and creating and editing videos – that have traditionally been associated with larger and more substantial computing devices are making their way into more mobile devices,‚” said Resente.


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