Image is everything

Retail brands are known for toiling over the perfect store front. That’s because image is everything. After all, it’s a dog-eat-dog world when vying for consumer attention. This is none more true than in the world of fashion where glamour and creativity abound. But, what do you do if you’re an online fashion retailer without a shop front?
Why, you do what local fashion retailer 36Boutiques.com did, and create something beautifully unforgettable online.

In a drive to position local couture at the vanguard of fashion, the exclusively South African online fashion retailer partnered with internationally lauded South African born photographer, Kevin Mackintosh in a 36 hour long photographic shoot, over a three day period that pushed the creative envelope.  The tantalising results will fittingly be unveiled on the homepage of 36Boutiques much to the delight of fashionista the globe over, in the near future.

Shot on the picturesque shores of Dwarskersbos and on location in a Cape Town based studio, Mackintosh partnered with creative powerhouse Daryl Macgregor to artistically showcase avant-garde pieces from South African designers such as Kluk CGDT, David Tlale, Craig Port, Abigail Betz and Stefania Morland. Naturally, most of these designers have been featured 36Boutiques.com since it threw open its virtual doors for business in March this year.

Nicky Boy, Head of 36boutiques says, “It’s not every day that we are afforded the privilege of working with such a celebrated name in photography, and what a privilege it has been. Kevin’s creative and professional ethic dovetails seamlessly with ours. Shopping, and online shopping specifically, is a highly visual experience and that is why we decided to partner with the best.”

To see the results of the grand scale production, go to www.36boutiques.com and get onto the waiting list to become a member. With discounts of between 35 and 80% off the retail price of South Africa’s most desirable designer labels, as well as imported luxury brands, it promises to be worth it.