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IFA: Moto expands Mods

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Lenovo, through its Subsidiary, Motorola Mobility, introduced two new and mobile devices at IFA in Berlin – the moto x4 and the moto z2 Force Edition along with the latest in Moto Mod, the new 360 Camera Moto Mod, for Europe, Middle East and Africa.

The fourth generation moto x offers a great user experience, with smarter software, the latest camera technology, and a beautiful design. And the moto z family and compatible Moto Mods continues to grow with the introduction of the moto z2 Force Edition and 360 Camera Moto Mod – offering consumers even more possibilities.

moto x4: Bringing Style into Sharp Focus

The moto x has always incorporated the best software experiences, providing users with a uniquely intuitive, smarter, and easier to use device. The latest addition, the moto x4, features all the latest Moto Experiences, coupled with all-new software features.

A smarter camera 

moto x4 features a smarter camera that does more than just capture photos. The new Landmark Detection1 feature on moto x4 lets the camera serve as an eye to the world, from scanning a business card to animating selfies with Face Filters.

The combined capabilities of dual 12MP and 8MP rear cameras, and advanced software with dual Autofocus Pixel technology, creates professional quality images, whilst the 16MP front-facing camera, with an adaptive low light mode3 and new Panoramic Selfie feature, provides a wider background that take selfies to the next level.

Powerful, protected, performance

Powered by a 3,000 mAh battery and equipped with powerful performance capabilities, the moto x4‘s is protected by IP68-rated water resistant design4 – offering protection from accidental spills, splashes, and even puddles – and a 3D rear contoured design, anodized aluminum frame and Corning® Gorilla® Glass that protects the front and back from scratches, making for a strong and beautiful device.

New and intuitive experiences 

Even at the busiest moments, moto x4 is a genuinely smart smartphone. Amazon Alexa is integrated into moto x4 device – so there’s no need to unlock to get started9 – and the wireless sound system, allows users to connect up to four Bluetooth® audio devices at the same time7.

For even greater accessibility, the moto x4 is also equipped with Moto Key – allowing you to access your favorite password-secured websites on your phone or laptop with a simple touch of your finger, while strong encryption ensures data stays protected8.

moto z2 Force Edition: Protected, Polished and Powerful 

The new moto z2 Force Edition shatters limitations with a screen that’s guaranteed not to crack or shatter, and a slim, all-metal design, dual 12MP cameras and the fastest possible data speeds.

Strength and performance 

With a 5.5” Quad HD AMOLED display that’s guaranteed not to crack or shatter, the new moto z’s thin, polished design is reinforced with the strength of 7,000 series aluminium.

The all-day battery allows users to keep going without searching for a power outlet – and when it is time for a boost, add 8 hours of power in just minutes with TurboPower charging. The powerful Qualcomm Snapdragon 835 Mobile Platform features unbeatable performance, instant responsiveness, and the fastest possible data speeds that allow users to download large files and apps in no time, or stream music and videos effortlessly.

Professional shots made easy 

Two cameras mean twice the focus. The dual 12MP cameras, one monochrome and one colour, work together to capture brilliant, top-quality photos which also allow users to add a blur effect to the background or foreground and capture true depth of field.

Just like moto z2 Play, the moto z2 Force Edition features the latest Moto Experiences including night display and instant queries in Moto Voice and the front fingerprint reader.

And because this new moto z is also compatible with Moto Mods, users can control their mobile experience – instantly transforming into a 360° camera, gaming console, powerful stereo speaker, video projector, battery powerhouse and more.

Moto 360 Camera: Capture Everything

Simply snap the new 360 Camera Moto Mod onto any moto z device and turn it into a 360-degree camera that captures everything. With the click of a button, users can record interactive 360-degree 4k video featuring immersive 3D audio that will follow the direction you’re viewing.

Advanced editing software allows users to adjust content to fit their unique needs, and once they’re ready to be viewed, photos and videos can be easily shared with friends and on social media right from the Google Photos app.

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Notre Dame, Scoop Makhathini, GoT, top week in search

From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.

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Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.

In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.

Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.

Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.

As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.

South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday  as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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5G smartphones to hit 5M sales in 2019

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According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.

Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”

Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”

Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”

Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion

Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024

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