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IFA 2016: Huawei debuts nova

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At the IFA 2016 tech expo in Berlin this week, Huawei Consumer Business Group announced the launch of the new Huawei nova series, comprising the nova and nova plus smartphones.|At the IFA 2016 tech expo in Berlin this week, Huawei Consumer Business Group announced the launch of the new Huawei nova series, comprising the nova and nova plus smartphones.

“Our designers have created beautiful devices that meet the needs of our increasingly demanding lifestyles,” said Richard Yu, CEO, Huawei Consumer Business Group. nova and nova plus deliver much more than customers might expect, but exactly what they deserve. These handsets will allow users to burn more brightly, to get the most out of each day and to enhance their lives with the best specifications and functionalities in the segment.”

Huawei provided the following information:

The Huawei nova family combines brilliant usability with stunning looks and powerful performance. Inspired by the bold curves we see in contemporary architecture, the exquisite designs feature graceful contoured surfaces that join together seamlessly to deliver a tactile and visual experience that fits perfectly in users’ hands. Completing the design, nova and nova plus are available in three subtle yet impactful colours: Prestige Gold, Mystic Silver and Titanium Grey.

Huawei nova offers an outstanding photography experience with incredible speed, depth and clarity and the 12MP rear camera delivers fantastic photography even in low-light. Meanwhile, the nova plus includes an incredible, segment-leading 16MP rear camera with image stabilisation giving photography enthusiasts the tools to capture the perfect moment to share with family and friends. Both devices boast a category-leading 8MP front camera to capture better selfies and document the world in any lighting condition. Immersive, full HD screens, with the biggest screen to body ratio in the segment, allow users to appreciate a perfect view on their world.

The Huawei nova series meets the demands of even the most power-hungry user. Featuring a best-in-category battery lifespan of up to two days, nova and nova plus balance longer standby times and powerful performance, giving you all the power you need to blaze away night and day.

Huawei’s leading 3D fingerprint sensor supports faster and more accurate unlocking for improved security and convenience so you never need worry about forgetting your pin ever again. The fingerprint sensor can be further personalised to control many of the phone’s functions, including photography, so taking the perfect selfie is literally at your fingertips.

IFA 2016, Berlin, also saw a number of other product announcements from Huawei Consumer Business Group. With an impressive 8.4” screen view, the striking MediaPad boasts the biggest screen to body ratio in the segment. The Huawei MediaPad celebrates your senses and is perfect for watching your favourite films and TV shows on the move whilst advanced dual stereo Harman/Kardon speakers deliver your top tunes at premium sound quality.

Following its launch earlier this year, the flagship Huawei P9 is now catwalk ready with stunning new Red and Blue colorways adding to the device’s much-lauded high performance camera, co-engineered with Leica, and other market-leading features.

Huawei also premiered a specially-commissioned short film directed by Dennie Gordon, entitled “Dream it Possible”. The video’s story of young aspiring young classical concert pianist, Anna, conveys Huawei’s brand value that everything is possible.

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Half of SA mobile phone users avoid data activity

Research shows 87% of South Africans have cellphones, but 50% have data issues and a quarter struggle to find a place to charge them

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A Pew Research Center survey of 11 nations has found South Africans second most likely to avoid doing things on their cellphones because of fears of data charges. The 50% of users who report this fear is second only to Lebanon, where 66% avoid data use.

As ownership of mobile phones, especially smartphones, spreads rapidly across the globe, there are still notable numbers of people in emerging economies who do not own – or even use someone else’s – mobile phone, a Pew Research Center survey of 11 nations finds. However, in this department South Africa scores well, with only 13% not having phones – in line with a median of 6% of adults in the countries polled do not use mobile phones at all, and a median of 7% do not own phones but instead borrow them from others. 

These mobile divides between have and have-nots are most pronounced in Venezuela, where about a third of adults (32%) do not own or use mobile phones, India (30%) and the Philippines (27%).

At the same time, the new findings show that mobile divides also exist among those who own phones. A median of 46% in these countries say they frequently or occasionally have difficulties getting reliable phone connections, 37% say it can be a challenge to pay for their phones and 33% report finding places to charge their phones is a problem at least occasionally. In addition, a median of 42% report frequently or occasionally avoiding some activities on their phones because they use too much data. 

In some countries, mobile owners’ challenges are particularly striking. In Lebanon, for example, 77% of phone owners report having problems getting reliable mobile connections, and about two-thirds (66%) say they avoid doing things with their phones because those activities use too much data. In Jordan, nearly half (48%) report having trouble paying for their phone, while in Tunisia four-in-ten (40%) say it can be a challenge to find places to recharge their phones. 

“The spread of mobile phones brings a variety of benefits to users in emerging economies, and they can clearly spell out what appeals to them about the arrival of a phone in their lives,” says Laura Silver, senior researcher at Pew Research Center. “Still, our survey shows that these devices bring new challenges and headaches to users at the same time they open up new divisions in their societies. It turns out that digital divides take several forms in these countries.” 

Beyond those concerns, there are other issues that can disrupt life for some phone users and sharers. Around three-quarters or more of mobile phone owners in every country except India report concerns about identity theft, and around nine-in-ten or more in Mexico (95%), Colombia (94%), Tunisia (90%), South Africa (89%) and the Philippines (89%) say they are at least somewhat concerned about the issue. 

For mobile sharers, concerns about device security can also play a role in why people choose not to own their own devices. While cost is the primary reason mobile phone sharers give for why they do not personally have a phone (a median of 34% across eight countries reports this), the second most commonly cited reason is that a previous mobile phone was lost, broken or stolen. 

Additionally, a median of 29% of mobile owners in these 11 emerging economies report they have frequently or occasionally experienced problems finding information online in their preferred language. This problem ranges from 17% of mobile owners in Jordan to 37% in South Africa – the highest of all countries surveyed.

Other key findings from the survey include: 

Nonuse tends to be more common among adults with lower levels of income and education. In the Philippines, for instance, 10% of respondents with more education say they do not use a phone, compared with 38% of those with lower levels of education. This pattern exists in all 11 countries surveyed. Similarly, across most of the nations, older people are more likely than younger people to be non-users. 

Non-users are divided over whether they would like to own a mobile phone in the future. Venezuelan non-users stand out for their keen interest in acquiring a mobile phone; 86% of mobile phone non-users in Venezuela say they would like to get a phone in the future. Elsewhere, these numbers vary markedly, from around half or more desiring a mobile phone in South Africa (65%), Colombia (61%) and Tunisia (52%), to fewer than half in Mexico (41%), the Philippines (35%), India (31%) and Lebanon (9%). 

In some countries, issues of technological literacy are particularly pronounced. For example, around a quarter of Indians (26%) say the primary reason they share a phone is because it is too complicated to use, followed by Mexicans (11%) and Filipinos (10%). 

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MUST you buy into Black Friday? The pros and cons

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Black Friday, once only a North American marketing frenzy, has become a critical entry in the calendars of South African retail business owners.

Research published by Stats SA says that historically, the most important month of the year for retail trade is December, when many consumers are on holiday and go Christmas shopping. But December 2018 was a tough month for retail in South Africa with the volume of sales falling by 1,4% year-on-year.

The poor performance of retailers in December followed a fruitful November, when Black Friday boosted sales to 2,9% year-on-year.

Dov Girnun, CEO of Merchant Capital, an innovative fintech funder that provides working capital to retail SME’s across the country, says Black Friday presents a moment in time in the sales cycle, and business owners still need to consider whether the concept will make sense for their business’s growth.

“Small business growth is a delicate balance between doing what works and taking advantage of the right opportunities. Retail business owners should carefully weigh up the pros and cons before being swept away by the Black Friday wave,” says Girnun.

Girnun outlines the following pro’s and con’s that retailers should consider before jumping on the Black Friday bandwagon.

Shopper enthusiasm

Pro: Savvy customers look forward to a good bargain. They actually plan their year-end spending around this one retail event. They believe that they will enjoy savings and great deals which will often prompt larger spending and additional ‘treats’ for themselves.

Con: There was a time when festive season shopping mainly occurred in December. Black Friday has changed this. What was normally a very good festive season trade, can now mean rapidly reduced December turnover. Retailers need to work this new spending habit into their projections and stock flow.

Significant noise

Pro: If you can deliver agile marketing messaging and have a tactical social and email marketing campaign behind you, you may well be able to fight the clutter and up your sales in a meaningful way. 

Girnun says: “In our experience, small businesses use the funds we lend them for anything that will be additive to the growth of their business: to hire more employees; buy new equipment; refurbish their store; buy more stock – and even for marketing – they don’t necessarily have to be elaborate plans, but each funding step is crucial to the next.” 

Con: As a small business you are up against the big guys: large retailers with huge marketing campaigns behind them. Certain larger retailers will even offer loss-leaders to draw in customers.

Shed old stock for small business growth

Pro: Small business growth is often the difference between sitting with old stock or shedding your load. Black Friday is a great way to encourage take-up of old redundant inventory. Making way for the new.

Con: On this day, over any other, customers are price-sensitive. They expect a good deal otherwise will gladly shop elsewhere. Heavy discounts might be the only way to win that sale over your competitor. But this is often a discount that isn’t worth the sale.

Scaling up for traffic

Pro: Black Friday is a marketing vehicle to assist in scaling up your customer traffic. It is a unique opportunity to attract new customers and satisfy existing ones. Just make sure that your store has the capability to restock quickly and check customers out efficiently.

Con: Sub-par in-store or online service can have a negative knock-on effect on your brand. So make sure you employ more staff and security on the day and upgrade your online systems so that they can carry an abnormal load should it arise.

Realising retailers’ eleventh-hour cash needs and taking the rapid evolution of technology into account, funders like Merchant Capital have the capability of assessing and approving a loan in just 24 – 48 hours, offering retailers an opportunity to scale up if need be at lower risk.

What are your competitors doing?

Pro: If your competitors are in the space, this may mean it’s good for your vertical. Simply being there may be a good way to claim your stake in some way.

Con: If you aren’t in the game, you can almost guarantee it will be a bad sales day. But FOMO alone (Fear Of Missing Out), is a dangerous hill to climb. So think clearly and make decisions that are right for your business!

Girnun says: “The jury is out as to whether Black Friday makes sense for all small businesses. But what is very clear is that retailers need to think long and hard about capacity, strategy, bottom-line, and long-term impact before committing to partake in Black Friday.”

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