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IFA 2015: LG expands audio

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At last week’s IFA conference in Berlin, LG unveiled its Music Flow P5 and SoundPop 360 portable music systems, designed to give users a good music experience at an affordable price.

LG Electronics is expanding its wireless audio collection with two new Bluetooth speakers which where unveiled at IFA 2015 in Berlin. LG Music Flow P5 and SoundPop 360 were both developed “for consumers who want the convenience of portability but are uncompromising in their expectations for high sound quality”.

LG provided the following information on the products:

The LG Music Flow P5 is an extremely portable speaker that belies its powerful sound. As part of LG’s smart Music Flow series, the P5 supports LG’s Auto Music Play feature which automatically begins playing music when the audio source comes within range. Its rechargeable battery allows for 15 hours of continuous playback, more than enough for a full day of use on a single charge. The P5 and its previously announced sibling, the P7, represent LG’s commitment to expanding its wireless audio category to offer the most advanced products with compelling design and versatility.

LG-Music-Flow-P5

Meant to appeal to today’s active listeners, LG designed the SoundPop 360 to be extremely portable. The speaker’s unconventional design was inspired by a coffee tumbler, helping it fit naturally into listeners’ daily lives. The easy to use LG SoundPop 360 is a perfect fit for any interior decorating scheme, blending in seamlessly with the user’s other furniture and appliances.

The strong sound quality and small body of the SoundPop 360 are the result of close collaboration between LG’s Home Entertainment and Mobile Communications Companies. The cylindrical speaker has a 360 degree range so music sounds great regardless of the listener’s relative position. It’s perfect for listening in large groups and the party can go well into the night with 20 hours of battery life. With LG SoundPop 360, you can add music to any setting at any time.

Both new devices offer advanced features only found in LG advanced wireless audio products. With Multi Point, the speakers can be connected to multiple Bluetooth devices simultaneously allowing two users to simultaneously control the devices and share music. Conversely, Dual Play allows listeners to connect two LG Bluetooth speakers to one mobile device, offering even more customization options such as stereo mode. Additionally, the TV Sound Sync feature allows either speaker to be connected to a Bluetooth-compatible TV so that users can have a private viewing experience or go the other way and create a personal home theatre.

“As a leader in the Internet of Things (IoT), we want to help kick off the Internet of Audio (IoATM) era by launching an innovative audio ecosystem. In order to achieve this, we incorporate the highest quality audio technology as well as advanced networking systems that connect our full range of wireless audio products,” said Min Byung-hoon, senior vice president of the LG Home Entertainment Company’s audio-video division. “Innovative new technologies that change how listeners experience music are found in LG’s Wi-Fi connected Music Flow speakers too.

LG’s expanded Bluetooth speaker line-up and a special edition of Music Flow P5 will be on display at IFA 2015 from September 4-9 at LG’s booth in Hall 18. Additionally, the company’s new wireless range-expanding capabilities will be demoed on Music Flow networks without a router.

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PC sales crash as virus hits

COVID-19 is now an integral element of forecasting of computer sales, as the impact of coronavirus begins to be felt in the supply chain

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Overall shipments of personal computing devices (PCD) will decline 9% in 2020, reaching 374.2-million by the end of this year, as a result of the impact of coronavirus, or COVID-19, on manufacturing, logistics and sales.

According to new projections from the Worldwide Quarterly Personal Computing Device Tracker,  International Data Corporation (IDC) has lowered its forecast for PCDs, inclusive of desktops, notebooks, workstations, and tablets. 

The long-term forecast still remains slightly positive, with global shipments forecast to grow to 377.2-million in 2024, with a five-year compound annual growth rate (CAGR) of 0.2%. However, this is based on an IDC assumption that the spread of the virus will recede in 2020. Since the figure represents only marginal growth, the ongoing impact of the virus could quickly reduce long-term forecasts into negative expectations. IDC did not provide alternative scenarios should this occur.

The decline in 2020 is attributed to two significant factors; the Windows 7 to Windows 10 transition creates tougher year-over-year growth comparisons from here on out and, more recently, the spread of COVID-19 is hampering supply and leading to reduced demand. As a result, IDC forecasts a decline of 8.2% in shipments during the first quarter of 2020 (1Q20), followed by a decline of 12.7% in 2Q20 as the existing inventory of components and finished goods from the first quarter will have been depleted by the second quarter. In the second half of the year, growth rates are expected to improve, though the market will remain in decline.

“We have already forgone nearly a month of production given the two-week extension to the Lunar New Year break and we expect the road to recovery for China’s supply chain to be long with a slow trickle of labour back to factories in impacted provinces until May when the weather improves,” said Linn Huang, research vice president, Devices & Displays. “Many critical components such as panels, touch sensors, and printed circuit boards come out of these impacted regions, which will cause a supply crunch heading into Q2.”

“There’s no doubt that 2020 will remain challenged as manufacturing levels are at an all-time low and even the products that are ready to ship face issues with logistics,” added Jitesh Ubrani research manager for IDC’s Worldwide Mobile Device Trackers. “Lost wages associated with factory shutdowns and the overall reduction in quality of life will further the decline in the second half of the year as demand will be negatively impacted.”

Assuming the spread of the virus subsides in 2020, IDC anticipates minor growth in 2021 as the market returns to normal with growth stemming from modern form factors such as thin and light notebooks, detachable tablets, and convertible laptops. Many commercial organizations are expected to refresh their devices and move towards these modern form factors in an effort to attract and retain a younger workforce. Meanwhile, consumer demand in gaming, as well as the rise in cellular-enabled PCs and tablets, will also help provide a marginal uplift.

Worldwide Topline Personal Computing Device Forecast Changes, Year-Over-Year Growth %, 2020-2021 (Annual)

Product Category Forecast Version 2020
Shipments (M)
2020 Year-Over-
Year Growth
2021
Shipments (M)
2021 Year-Over-
Year Growth
2021 Year-Over-
Year Growth
Total Traditional PCs 4Q19 – Feb. 2020 248.0 -7.1% 251.2 1.3% 1.3%

3Q19 – Nov. 2019 252.4 -4.6% 248.3 -1.6% -1.6%
Total Tablets 4Q19 – Feb. 2020 126.2 -12.4% 125.4 -0.6% -0.6%

3Q19 – Nov. 2019 127.8 -10.8% 125.2 -2.0% -2.0%
Total Personal Computing Devices 4Q19 – Feb. 2020 374.2 -9.0% 376.6 0.6% 0.6%

3Q19 – Nov. 2019 380.2 -6.8% 373.5 -1.8% -1.8%

Worldwide Topline Personal Computing Device Forecast Changes, Year-Over-Year Growth %, 2020 (Quarterly)

Product Category Forecast Version 1Q20 2Q20 3Q20 4Q20
Total Traditional PCs 4Q19 – Feb. 2020 -6.4% -10.3% -6.4% -5.6%

3Q19 – Nov. 2019 -2.0% -6.8% -5.7% -3.5%
Total Tablets 4Q19 – Feb. 2020 -11.8% -17.5% -15.0% -6.6%

3Q19 – Nov. 2019 -8.1% -10.7% -16.3% -7.8%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, February 19, 2020

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The chip that will drive the 5G smartphone era

No less than 15 manufacturers have announced they will use Qualcomm’s new mobile platform to power the first wave of 2020 5G smartphones

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Qualcomm Technologies has announced that 15 global original equipment manufacturers (OEMs) and brands have selected the Snapdragon 865 5G Mobile Platform for their 5G device launches this year. The OEMs are ASUS, Black Shark, Fujitsu, iQOO, Lenovo, Nubia, OPPO, realme, Redmi, Samsung, Sharp, Sony, vivo, Xiaomi and ZTE.

The company made the announcement at a media event in San Diego this week under the banner, “What’s Next in 5G”.

Qualcomm described the Snapdragon 865 Mobile Platform as “the world’s most advanced mobile platform, designed to deliver the unmatched connectivity and performance required for the next wave of flagship devices”. It features the company’s second-generation 5G Modem-RF System, the Qualcomm Snapdragon X55, while redefining Wi-Fi 6 and Bluetooth audio with the Qualcomm FastConnect 6800 mobile connectivity subsystem. The  865 enables premium devices with breakthrough features, from Gigapixel-speed photography and Elite Gaming with desktop-level features, to intelligent and intuitive experiences due to the 5th generation Qualcomm AI Engine.

“As the world’s leading wireless technology innovator, we are committed to driving and scaling 5G to the consumer,” said Alex Katouzian, senior vice president and general manager, mobile at Qualcomm Technologies. “This year, the Snapdragon 865 will help make 5G accessible to billions of smartphone users around the world, further enabling immersive mobile experiences like high-speed gaming, intelligent multi-camera capture and all-day battery life.”

Qualcomm says that, after introducing the Snapdragon 865 Mobile Platform in December 2019, more than 70 designs have been announced or are in development based on the platform. Additionally, more than 1,750 designs have been announced or are in development based on the Snapdragon 8-series mobile platforms. Smartphones announced or coming soon based on the Snapdragon 865 Mobile Platform, include:

  • Black Shark 3*
  • FCNT arrows 5G*
  • iQOO 3*
  • Legion Gaming Phone*
  • Nubia Red Magic 5G*
  • OPPO Find X2*
  • realme X50 Pro*
  • Redmi K30 Pro*
  • ROG Phone 3*
  • Samsung Galaxy S20, S20+, and S20 Ultra
  • Sharp AQUOS R5G*
  • Sony Xperia 1 II*
  • vivo APEX 2020 Concept Phone*
  • Xiaomi Mi 10* and Mi 10 Pro*
  • ZenFone 7*
  • ZTE Axon 10s Pro*

*Features Qualcomm FastConnect 6800 mobile connectivity subsystem

For more information, visit the Snapdragon 865 5G Mobile Platform Product Page.

Read more about new 5G technologies unveiled by Qualcomm this week.

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