At a launch in Munich this week, Huawei unveiled a smartphone that positions it alongside the market leaders in quality and performance
At a global launch event in Munich yesterday, Huawei Consumer Business Group unveiled two of the most anticipated devices of the year – the Huawei Mate 9 and the Porsche Design Huawei Mate 9. Building on its growing reputation for well-designed, powerful mobile devices, it has focused strongly on the user experience, with a new Kirin 960 chip for fast computing performance.
“In developing the Huawei Mate 9, we started with a simple question – how can we improve every element of the smartphone experience?” said Richard Yu, CEO, Huawei Consumer Business Group. “We know that for today’s business users, a fast and functional smartphone is just the beginning. Consumers also want a gorgeous design and intuitive features, so we created two new devices at the forefront of hardware and software innovation. The result is a device that is breathtakingly new, inside and out.”
Initial tests show that the phone competes with both the Samsung S7 edge and the iPhone 7 in performance and quality. The screen quality and updated user interface provide a satisfying look and feel, while the battery life is far superior to most other flagship phones on the market.
Huawei provided the following information:
The HUAWEI Mate 9 features a dynamic interplay of industry-leading hardware and advanced software that work together to keep users a step ahead. Key features include:
- Kirin 960 chipset, the world’s highest performing smartphone processor
- EMUI 5.0, an intuitive user interface that streamlines the users’ experience with the OS
- SuperCharge technology that delivers a full day’s charge in 20 minutes
- Second generation Leica dual-lens camera with 12-megapixel RGB sensor, 20-megapixel monochrome sensor and Hybrid Zoom, featuring a superior 2x magnification
Maximized Performance and Speed with Kirin 960
With over 100 million units sold, Huawei’s Kirin chipsets showcase the company’s deep understanding of the kind of power and experience users are looking for – a fast mobile device that is intuitive and reliable. The Huawei Mate 9 Series debuts the premium Kirin 960 chipset with Huawei’s Machine Learning Algorithm to deliver a fast and smooth experience, even after 18 months of continuous usage.
The Kirin 960 is the world’s first chipset to feature an ARM Cortex-A73/A53 Octa-core CPU and Mali G71 Octa-core GPU. The CPU delivers the best multi-core performance among all smartphone SoCs, while reducing power consumption by 15 percent. The GPU boasts a 180 percent performance uplift and a 40 percent improvement in energy efficiency compared to its predecessor. The Kirin 960 also takes full advantage of the pioneering Vulkan graphics standard on Android 7.0, increasing graphics performance by up to 400 percent.
A Safe, Faster-Charging Battery
The Huawei Mate 9 combines a 4000 mAh high-density battery with Huawei’s all new SuperCharge technology. With its advanced power saving technology, the Huawei Mate 9 increases battery life to provide over two days of uninterrupted performance. This includes a 40 percent increase in CDMA call time and a 20 percent increase in gaming time.
Supporting 5A fast charging, SuperCharge technology enables a 50 percent improvement over the previous generation – 10 minutes of charge provides enough power to watch two full movies. Most importantly, the battery sets a new standard in charging technology including Super Safe 5-gate protection, which offers real-time voltage, current and temperature monitoring to eliminate safety hazards and safeguard battery life.
A New Standard for Professional-quality Smartphone Photography
Following the incredible success of the Huawei P9, the Huawei Mate 9 features the second generation dual-lens camera co-engineered with Leica. Huawei and Leica have continued to improve and enhance the optical performance of the camera module, which now includes a 12-megapixel/F2.2 RGB sensor, a 20-megapixel/F2.2 monochrome sensor and enhanced image fusion algorithms that work in concert to produce stunning photography.
The RGB sensor captures true-to-life colours, while the monochrome sensor captures intricate details and depth resulting in the iconic Leica Image Style. When paired with the leading dual-lens camera Optical Image Stabilization (OIS) solution and the industry’s first dual-camera pixel binning technology, the Huawei Mate 9 has a superior night shot capability. The Kirin 960 is designed specifically to support the Huawei Mate 9’s second generation Leica dual-lens camera with Hybrid Zoom. The 4-1 Hybrid Auto-focus features laser focus, phase detection focus, depth focus and contrast focus.
Performance in Design
The Huawei Mate 9 builds upon the Mate Series’ highly-regarded design DNA and uses the finest materials to deliver a smartphone that features a 5.9” FHD display and is both beautifully designed and comfortable to use. Based on an extensive process of research and development, the HUAWEI Mate 9 is constructed using 50 unique processes including one hour of CNC milling, resulting in a high-precision unibody metal frame. Every detail – from the soft sandblasted texture to the gorgeous colour palette – is a result of more than 25 years’ experience in delivering refined craftsmanship.
Design Icon Meets Technology Leader
The Porsche Design Huawei Mate 9 is a limited edition smartphone combining Porsche Design’s signature brand aesthetic with Huawei’s mobile engineering expertise. Together Huawei and Porsche Design have achieved a new pinnacle where Porsche Design’s unique signature aesthetic meets Huawei’s market-leading technology. With the Porsche Design Huawei Mate 9, Huawei introduces a remarkable 5.5” curved AMOLED display that offers a smooth, sleek feel. It will be available exclusively in Graphite Black. (See additional Porsche Design Huawei Mate 9 details.)
The Android Experience Reimagined
With the introduction of EMUI 5.0, the Huawei Mate 9 reimagines the native Android operating system using Linux to improve the experience, aesthetics and functionality. With EMUI 5.0, the Huawei Mate 9 becomes more intelligent and efficient over time by understanding consumers’ behaviour patterns, and ensures the highest priority applications are given preference subject to system resources. This guarantees a long-lasting, smooth experience as over time, EMUI 5.0 slows down the performance erosion that all smartphone devices experience. EMUI 5.0 also introduces a brand new intuitive interface design. More than 50 percent of features can now be reached within two clicks while over 90 percent can be reached within three clicks.
Pricing and Availability
- The Huawei Mate 9 is available in Black, Space Grey, Moonlight Silver, Champagne Gold, Mocha Brown and Ceramic White.
- The exclusive Porsche Design Huawei Mate 9 is available in Graphite Black.
- The Huawei Mate 9 will be available in the following first-wave launch markets:
United Arab Emirates
Version EUR (includes tax)
|Huawei Mate 9||4GB + 64 GB||€699|
|Porsche Design Huawei Mate 9||6GB + 256GB||€1395|
Huawei Consumer Business Group also launched the Huawei Fit, a fitness watch featuring heart rate monitoring, automatic step counting, sleep tracking and support for multi-sport activities. The Huawei Fit, provides comprehensive and customized running programs and offers real-time coaching; after a run the watch displays VO2 max, recovery time and a training score. It is the first wearable device to achieve the TÜV-WT reliability and accuracy certification.
The Huawei Fit is available in Titanium Grey and Moonlight Silver for €149 in the following first-wave launch markets: France, Germany, Italy, Netherlands, Portugal and the United States.
Projection tech transforms retail
By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa
Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.
In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.
Transforming the way brands engage with audiences
Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.
Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.
When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.
It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.
Projection is driving growth in experiential marketing
Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.
Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.
In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.
The future of projection technology
Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.
Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.
With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays.
Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century.
GoFundMe hits R9bn in donations for people and causes
The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations
GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.
In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.
“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”
The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.
GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.
The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.
Highlights from GoFundMe’s 2019 Year in Giving report include:
- Global giving trends and data
- Top 10 most generous countries
- Top 10 most generous U.S. states and cities
- Biggest moments in 2019
To view the entire report, visit: www.gofundme.com/2019