HP gets the edge with Deskjets

HP’s expanded portfolio of Deskjet Ink Advantage printers are designed to offer more choices for affordable printing and include features like wireless direct printing.

With the new Ink Advantage printing systems, HP is making quality printing more affordable for home users and micro-business customers, enabling them to print up to two times the amount of pages for the same cost.

· The HP Deskjet Ink Advantage 2515 All-in-One printer and HP Deskjet Ink Advantage 3515 e-All-in-One printer now come with an intuitive graphic display for easy printing, scanning and copying, while delivering high-quality prints at low running costs

· The new HP Deskjet Ink Advantage 3525 and 5525 e-All-in-One printers offer HP wireless direct printing that allow users to easily print from wireless-enabled mobile devices without a network or router.

· The HP Deskjet Ink Advantage 4615 All-in-One and 4625 e-All-in-One printers allow users to print, scan, copy and fax, and save up to 40% on energy consumption with Scheduled On/Off.

‚”HP has a good track record of bringing industry-leading innovation and choice to our customers. Our growing HP Deskjet Ink Advantage portfolio will offer more affordable choices that allow our customers to print more at a lower cost, without sacrificing quality or reliability,‚” said Thibault Dousson, HP Printing and Personal Systems General manager, HP South Africa.

HP is said to be the first to introduce the Ink Advantage series that enables customers to print up to two times the amount of pages for the same cost and offers the most extensive line-up in South Africa. HP’s new line-up of Deskjet Ink Advantage printers are enhanced with more features and faster print speeds than predecessors, while offering different price-points to address customers’ varying needs.

First-to-market technologies

The new HP Deskjet Ink Advantage 3525 and 5525 e-All-in-One printers come with first-to-market features that grow HP’s lead in addressing customers’ growing mobile and digital needs by allowing them to:

· Easily print from any wireless-enabled mobile devices without a network or router through HP wireless direct printing

· The HP Deskjet Ink Advantage 5525 e-All-in-One printer, which also allows for direct scanning to emails without a PC

The HP Deskjet Ink Advantage 3525 and 5525 e-All-in-One printers will be available from R999 and R1499 respectively.

More choices for affordable printing

HP is unveiling six new Deskjet Ink Advantage printers to offer more choices for affordable printing. They also include:

· The HP Deskjet Ink Advantage 2515 All-in-One printer is ideal for home-users who want a compact and affordable device. Users can easily print, scan and copy documents and photos from the intuitive icon display and customise images or text with the reduce/enlarge buttons. Students can also take advantage of affordable, borderless prints in HP-quality to create impressive assignments and projects. The HP Deskjet Ink Advantage 2515 All-in-One printer will be available from R699

· The HP Deskjet Ink Advantage 3515 All-in-One A compact and sleek design, along with an icon-based display enables the HP Deskjet Ink Advantage 3515 to look great for entry-level home users looking to print high-quality everyday documents. With a 5cm adjustable mono display navigating through the printer options is a breeze. The HP Deskjet Ink Advantage 3515 All-in-One printer will be available from R899.

· The HP Deskjet Ink Advantage 4615 All-in-One, 4625 e-All-in-One printers are ideal for business users looking for a versatile product with print, scan, copy, and fax functions, while producing outstanding documents at a low cost. The ENERGY STAR qualified devices feature a 35-page document feeder to help complete print jobs quickly.

With the HP Deskjet Ink Advantage 4625 e-All-in-One printer, home and small offices can easily print while away from the device with HP ePrint and share resources with wireless networking. The HP Deskjet 4625 e-All-in-One printer is available from R1 499, while the HP Deskjet 4615 All-in-One printer will be available from R1399.

Low-cost, HP-quality printing

The Original HP Ink cartridges that are used with the Deskjet Ink Advantage printers can print up to 600 pages from R 107.99 R 126.99 while delivering archive-quality documents and lab-quality photos. The innovative HP Ink Advantage system allows students to shine by printing education content and outstanding school projects affordably, while home- and micro-businesses can enjoy reliable printing at low running costs.

The exceptional reliability offered by HP Deskjet Ink Advantage printers also allows users to reduce the cost of printer damage and reprints from messy leaks, spills and clogged cartridges with the use of alternatives.

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