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How companies can get it right with young talent

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As more millennial workers assume management positions, they will shape future workspaces and they already have solid ideas of what that the workspace looks like. VIDESHA PROOTHVEERAJH, Intel Country Manager for Southern Africa, highlights three key ideas on how organisations can retain millennials.

Millennials – those born between 1980 and 2000 – will soon outnumber Generation X workers and will form 50% of the global workforce by 2020. As more than one-fourth of millennial workers assume management positions, it’s fair to say that they will shape future workspaces and, based on the findings of the recent Dell and Intel Future Workforce Study, they already have solid ideas of what that workspace looks like – and the poor office dog does not feature.

This shift is forcing companies to relook how they do business and how they integrate technology into their operations if they want to attract and retain millennials, who get bored quickly and who value work-life balance and the latest technological solutions to help them get the job done.

The Future Workforce Study highlights three key ideas on how organisations can get it right:

1.       Keep up with global technology trends

The study found that if businesses want to attract quality talent, they need to create smart workspaces that meet employees’ technological needs. Millennials and remote employees were found to be the most future ready when it came to smart technology, with 63% of those surveyed in South Africa expecting to work in a smart office in the next five years.

What is a smart office? It’s one that incorporates technologies like the Internet of Things, virtual and augmented reality to not only improve productivity and collaboration but also for smart office planning, like directing new employees to the nearest printer or maintaining office temperatures at optimum levels.

Millennials are always on the go but they identified slow and ‘glitchy’ technology as their biggest time wasters. While most respondents said technology within their companies was satisfactory, they also said it was not cutting edge and, in some cases, was not on par with the technology they use at home. Millennials expect technology to help them work smarter and faster, not slow them down.

Bottom line: If you want to attract and retain the best millennial workers, aim to replace workplace technology every three to four years. You’ll also save money as PCs older than four years have 25% higher repair costs than newer PCs.

2.       Offer flexible/remote working arrangements for work/life balance

Given the fact that we are living in an ever increasing mobile environment, working remotely will continue to become more prevalent.  Therefore, technology is a major deciding factor for many millennials when it comes to accepting job offers because it supports remote/flexible working arrangements. While two thirds of remote workers and half of office workers say their jobs are becoming part of their core identities, they still view their work and social lives as mostly separate – at 73% and 81%, respectively.

Millennials want to be able to work from anywhere, at times when they are most productive, which is not conducive to the ‘nine to five’ workday. For this to be a feasible option for employees, they require access to smart technology, as it has a big impact on their decision to either join or stay at a company. This has become apparent through the research, with 30% of workers saying that they will quit their jobs if the technology does not meet their standards and 80% saying that the technology available influences their decision on whether to take a new job.

In fact, 75% prefer high-tech perks over low-tech perks like a ping pong table, free food and an office dog, and most would choose working remotely over a promotion and a fun office culture. The biggest concerns with remote working, however, were the potential for work to encroach on their personal lives as well as not having a relationship with colleagues.

Bottom line: The future workforce will be mobile, supported by an array of digital technologies that enables employees to securely work and collaborate from any location, at any time. The ‘nine-to-five’ grind is slowly giving way to the best time for productivity, which is different for each individual and is further fuelled by a growing mobile and global workforce. Millennials are more adept at working remotely and have linked this to happiness at work, presenting an opportunity for businesses to empower and retain employees.

3.       Use smart technology smartly

Smart workspaces embrace new technologies that make it easier for people to connect, collaborate and better accomplish workplace goals. The majority of South Africans are open to the idea of virtual and augmented reality in the workplace with the biggest selling points being training on new skills in realistic virtual environments, problem solving with 3D visualisation, presentation, collaboration and communication.

While millennials are more likely to use augmented and virtual reality products – with 60% seeing a potential use for augmented reality in the workplace – they are also wary of the potential of these technologies to lead to unemployment through job automation.

Bottom line: Allay fears of job redundancy by encouraging staff to use new technologies to innovate and come up with new products and ways of working. Fifty-nine percent of South African respondents – 72% of them remote workers – already believe that augmented and virtual reality will make their jobs easier, and they are already expecting a shift – 75% believe they will be working in a smart office that uses the Internet of Things in the next five years. Businesses can address the challenges of a changing workplace with the latest tools and technologies to gain a competitive advantage. The key is to focus on experiences that are enabled by these new technologies.

Technology is driving massive change within organisations today, affecting everything from how workers attract and retain the best people, to where and how they do their jobs, to how they communicate and collaborate. Those that use the latest technology will ensure the highest levels of productivity and be better able to compete effectively.

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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