What makes your business tick? Changes to sales volumes, the latest gadgets, or the information customers exchange with you?
Well, brace yourself: the EU General Data Protection Regulation (GDPR) will help to enforce some big commercial reprioritisations. Manny organisations are already ahead of the game, reconfiguring structures and preconceptions to embrace what many see as a powerful initiative for raising digital standards and upholding citizens’ data rights. Those treating the process as a perfunctory box-tick exercise face a decidedly less assured future.
It is easy to become mired in perceived regulatory impediments, blindly chasing compliance without heeding the bigger picture. Today’s tech-conscious consumers only want to work with the most trustworthy data handlers, and the GDPR allows them to call the shots louder and with more influence than ever before.
The GDPR is about taking ownership and showing responsibility. It elevates personal data protection as a strategic priority for organisations working with EU residents. It requires businesses to be transparent, fair and lawful. It also mandates a culture in which data privacy and security form a central part of the customer relationship.
The race for credibility
Businesses can no longer shun data transparency and accountability responsibilities when processing customer data. At every hierarchical juncture, they must be assiduous and empathetic to the trust customers place in them, as well as their duty to mitigate against an increasingly complex cybersecurity threat landscape.
Training programmes should already be in full swing, ensuring data privacy nuances are grasped and staff understands their role in keeping both their personal and customer data safe. This should be supported by substantive policies concerning data handling and customer interaction.
Sustained credibility is difficult to achieve but can ultimately serve as a launch pad for better service innovation and profit.
Mind the step-change: the GDPR’s privacy and security requirements
The GDPR is an opportunity for organisations to do better. It is a powerful prompt to forensically assess all extant data governance, collection and processing legalities, security technologies and policies. Modifications and improvements in line with the GDPR are clearly a positive step to promote notions of privacy and security by design throughout the business. Responsible data conduct is surely set to become one of the most coveted badges of corporate honour in the coming years.
While the GDPR is an evolutionary journey requiring all manner of cultural change, the key ‘must-dos’ remain the same. Organisations need to investigate the automation of technical controls and ensure they have alerts in place for attempted breaches. Remember, a breach encompasses both unauthorised access and inappropriate access, modification or loss. Meanwhile, establishing a legally compliant data inventory and governance model will help achieve the right level of protection. Wherever possible, this should include the anonymisation, pseudonymization, and encryption of data.
From a privacy perspective, data protection impact assessments (DPIAs) can help identify, assess and mitigate or miniArthur,mise privacy risks. These are particularly relevant when a new data processing system or technology is introduced. Interestingly, GDPR mandates the use of DPIAs by data controllers where there is a ‘high risk’ to a data subject. This includes the processing of sensitive data or anything systematically monitoring individuals that could result in legal or detrimental harm to the individual.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”