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Gaming hardware surges in 2020

Entry-level gaming has surprised the market, leading a surge in demand for gaming products across all segments, driven by lockdowns and shelter-in-place

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The gaming market is booming globally due to lockdowns and shelter-in-place orders, as gamers upgrade and buy new PCs and accessories. The news comes from Jon Peddie Research’s latest gaming market study regarding the PC Gaming Hardware Market, which consists of personal computers, upgrades, and peripherals used for gaming.

According to JPR, the current situation has created millions of new PC gamers looking for immersive, exciting, and economically efficient forms of home entertainment.

Ted Pollak, Senior Analyst Gaming Industry, says “The PC Gaming Hardware market is in a rare scenario where every segment is going up. We see a lot of people buying and upgrading personal and company subsidized computers with better parts, with the intention of playing video games. In the Entry-Level, much of this revenue comes from new gamers.

The 2020 Entry-Level category is forecast to grow 21.7% which is unprecedented and totally unexpected. The Mid-Range has bounced back from a slide; now in positive territory. At the High-End, 1440p+ display sales (spurred by more affordable offerings) created a chain reaction of upgrades as gamers configure rigs for 60+ frames per second.

Due to TV broadcasting of sim racing events, we are observing an uptick in racing simulation builds. These include a high-performance computer often with premium audio, racing wheel/shifter/pedals, sometimes a racing seat, and other elements. Many of the sim racers are new to the market but have money and spend $2,000 – $5,000 on systems, audio and accessories.”

Jon Peddie, President of JPR says “COVID-19 has created a big spike in sales for PC gaming products in the near term. The total market is approaching $40 billion in 2020. However, we temper our forecasts for possible economic issues in 2021 and beyond. Forecasts are heavily dependent on consumer confidence. Nevertheless, we still predict growth over five years even in the face of a console cycle. We have improved our accessory analysis this year and added a new category for game recording and streaming products. Studio quality cameras and microphones, capture cards, and personal lighting have become common items for high-end gamers and are making their way down into the mass market.”

Pricing and Availability

The Worldwide PC Gaming Hardware Market report series by Jon Peddie Research which covers 33 countries, notebooks, desktops, DIY, and accessories, comes in three versions: Entry-Level, Mid-Range, and High-End, with a subscription price of $27,500 including a global summary. Subscribers receive all reports twice a year. Reports are also available by segment at $8,250 per issuance. Contact Robert Dow at JPR (Robert@jonpeddie.com) for an example of a sample report.

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