Samsung’s bi-annual Galaxy Unpacked events are among the
most anticipated of the year, every six months alternately launching the latest
in the S and Note ranges. Last night, the second Unpacked event of the year
went several steps further.
It was not only that Samsung revealed seven new devices, but
that it covered 5 distinct categories: smartphone, tablet, smartwatch, earbuds
and its latest foldable. This tells us not only that the Organisation has been
innovating at breakneck pace during the COVID-19 crisis, but that it is on a
quest to push boundaries across all consumer technology categories.
It is no coincidence that the multi-pronged launch comes at
a time when Huawei is struggling to convince the market outside China to
embrace smartphones and related devices that don’t use Google services. A year
ago, Huawei had overtaken Apple in the smartphone market rankings, and was
challenging Samsung’s number one position.
Now, Samsung appears to be slamming the door on that
particular challenge – while also fending off the Apple beast. Aside from the foldable, Apple plays in every
one of the arenas Samsung has entered – and dominates several. Its 2020 iPhone
launch, expected next month, is likely to introduce a lower cost handset that
will also challenge Samsung in the mid-range of the smartphone market.
As a result, the launch should be seen as a war on two fronts of consumer attention. How do its weapons stack up?
Read more on the next page about the new Galaxy Note, the new Galaxy Fold, and other new Galaxy devices in the line.
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