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Ford buys into ride-sharing

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Ford has acquired Chariot, a crowd-sourced shuttle service, and is collaborating with bike-sharing provider Motivate to expand its transportation solutions in city centers.

The company is also establishing a new City Solutions team to work with cities around the world on their transportation needs.

“We’re expanding our business to be both an auto and a mobility company, and partnering with cities on current and future transportation needs is the next major step,” said Mark Fields, Ford president and CEO. “For more than 100 years, Ford has been part of the community and the trusted source for automotive transportation. Now, we want to work with communities to offer even more transportation choices and solutions for people – for decades to come.”

Today, half the world’s population lives in cities. By 2030, that number is expected to grow to 60 percent. As city populations grow, the challenges tied to moving people and goods around become tougher. Ford is committed to being part of the solution.

“Cities globally are dealing with increased congestion, a growing middle class and environmental issues – all of which can be alleviated by developing mobility solutions fine-tuned to the unique challenges of each location,” said Jim Hackett, chairman, Ford Smart Mobility LLC, the company’s subsidiary created to design, build, grow and invest in emerging mobility services. “At the same time, by expanding our business model to include new forms of transportation – from bikes to dynamic shuttles and more – we are introducing new customers to Ford and creating new revenue and profit opportunities for the future.”

Ford’s acquisition of Chariot, subject to normal customary closing conditions, will serve as the cornerstone for its new global shuttle services business. The shuttle service is expected to be expanded beyond San Francisco to at least five additional markets in the next 18 months.

Started in 2014, Chariot operates nearly 100 Ford Transit shuttles along 28 routes throughout San Francisco Bay Area. Today, Chariot’s routes are crowd-sourced based on rider demand. In the future, they will operate dynamically – using data algorithms to map efficient routes to best serve the real-time mobility needs of communities.

The Chariot shuttles complement mass transit by filling the gap between taxi and bus services – providing an on-demand, point-to-point transportation option that is convenient, efficient and cost-effective. For every one dynamic shuttle that is placed into service during peak travel times, urban congestion could be reduced by up to 25 fewer vehicles, according to a private study for Ford conducted by KPMG.

“Chariot’s mission from day one has been to solve the commute by providing a mass transit solution that is fast, reliable and affordable for people living in today’s cities,” said Ali Vahabzadeh, Chariot cofounder and CEO. “We started our Chariot service with Ford’s 15-passenger vehicles and continue to use Ford Transit shuttles to this day. We couldn’t be more thrilled to be Ford Smart Mobility’s first acquisition and leverage its leadership in transportation to fulfill Chariot’s goals worldwide.”

Bikes are another important mode of transportation for commuters in the Bay Area. Ford and Motivate, the global leader in bike share, are working with city officials to add new stations and increase the number of bikes to 7,000 in the Bay Area by the end of 2018. When it launches next year, Ford GoBike will be accessed by users through the FordPass platform.

“A transportation revolution is coming to the Bay Area,” said Jay Walder, CEO of Motivate. “This unique partnership with Ford shows that bike share is no longer alternative transportation; it is central to creating smart, on-demand mobility that represents our values for equity and sustainability. Thanks to the partnership of Metropolitan Transportation Commission, San Francisco, San Jose, Oakland, Berkeley and Emeryville, bike share will soon be available for all in the Bay Area.”

Ford plans to develop technologies to use data collected from the bikes to build an interconnected mobility network. This could include real-time data, such as weather conditions, usage patterns and bike availability, to optimize commutes.

Ford also is establishing its new City Solutions team to work with cities on expanding mobility services worldwide as part of Ford Smart Mobility LLC. John Kwant – who has worked with several global cities during his Ford career as part of the company’s government affairs and global strategy teams – has been tapped to lead the effort as vice president, Ford City Solutions.

The team will address the reality that each city’s transportation ecosystem has evolved over time and poses a unique set of transportation challenges. Through a joint discovery process, Ford City Solutions will work with municipalities to propose, pilot and develop mobility solutions tailored to the community. Discussions are already under way with several global cities.

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Auto rivals team up for connected car demo

Rivals BMW, Ford and Groupe PSA, maker of Peugeot and Opel cars, have teamed up with the 5G Automotive Association (5GAA), Qualcomm Technologies and Savari for Europe’s first live demonstration of C-V2X direct communication technology operating across vehicles from multiple auto manufacturers.

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The live demonstration also featured a live showcase of C-V2X direct communication technology operating between passenger cars, motorcycles, and roadside infrastructure. C-V2X is a global solution for vehicle-to-everything (V2X) communication in support of improved automotive safety, automated driving and traffic efficiency.

The demonstration exhibited the road safety and traffic efficiency benefits of using C-V2X for Vehicle-to-Vehicle (V2V) collision avoidance, as well as Vehicle-to-Infrastructure (V2I) connectivity to traffic signals and Traffic Management Centers (TMC). C-V2X was operated using real-time direct communications over ITS spectrum and demonstrated its ability to work without cellular network coverage, and underscores its commercial readiness for industry deployment as early as 2020. Superior performance and cost-effectiveness compared to other V2X technologies, along with forward-compatibility with 5G, make C-V2X direct communications a preferred solution for C-ITS applications.

Six demonstrations were shown including: Emergency Electronic Brake Light, Intersection Collision Warning, Across Traffic Turn Collision Risk Warning, Slow Vehicle Warning and Stationary Vehicle Warning, Signal Phase and Timing / Signal Violation Warning and Vulnerable Road User (pedestrian) Warning. The vehicles involved included two-wheel e-scooters provided by BMW Group, and automotive passenger vehicles provided by Ford, Groupe PSA, and BMW Group, all of which were equipped with C-V2X direct communication technology using the Qualcomm® 9150 C-V2X chipset solution.  V2X software stack and application software, along with roadside infrastructure, were provided by industry leader, Savari.

C-V2X is globally supported by a broad automotive ecosystem, which includes the fast growing 5GAA organization.  The 5GAA involves over 85 global members comprised of many leading automakers, Tier-1 suppliers, software developers, mobile operators, semiconductor companies, test equipment vendors, telecom suppliers, traffic signal suppliers and road operators.  

Cellular modems will be key to the C-V2X deployment in vehicles to support telematics, eCall, connected infotainment and delivering useful driving/traffic/parking information. As C-V2X direct communication functionality is integrated into the cellular modem, C-V2X solutions are expected to be more cost-efficient and economical over competing technologies, and benefit from accelerated attach rates.  C-V2X direct communication field validations are currently underway in Germany, France, Korea, China, Japan and the U.S.

C-V2X currently stands as the only V2X technology based on globally recognized 3rd Generation Partnership Project (3GPP) specifications, with ongoing evolution designed to offer forward compatibility with 5G.  C-V2X also leverages and reuses the upper layer protocols defined by the automotive industry, including the European Telecommunications Standards Institute (ETSI) organization. C-V2X includes two complementary transmission modes: 

  • Direct communication as shown in this demonstration for V2V and V2I use cases
  • V2N network communication, which leverages mobile operators for connectivity and delivers cloud-based services, including automated crash notification (ACN, as mandated by eCall), hazard warnings, weather conditions, green light optimal speed advisory (GLOSA), parking spot location, and remote tele-operation to support automated driving, to name a few.

“This demonstration builds on the successful C-V2X showcase we organised with our members Audi, Ford and Qualcomm in Washington DC in April, said Christoph Voigt, Chairman of 5GAA.

“We are excited to witness the growing momentum behind this life-saving technology and to see our members working together to deploy C-V2X, and to make it hit the road as soon as possible.”  

“The BMW Group introduced the first C-ITS use cases already in 2013 with the market introduction of the BMW i3. Today most of envisaged C-ITS use-cases are already institutionalized. With the implementation of C-V2X, the BMW Group accomplishes the last set of the puzzle with a practical path to C-ITS showing quick benefits,” said Christoph Grote, Senior Vice President Electronics, BMW Group. 

“With its ability to safely and securely connect vehicles, along with its evolution into 5G, C-V2X is integral to Ford’s vision for future transportation in which all cars and infrastructure talk to each other,” said Thomas Lukaszewicz, Manager Automated Driving, Ford of Europe. “We are very encouraged by preliminary test results in Europe and elsewhere which support our belief that C-V2X direct communications has superior V2X communication capabilities.”

“We’re moving forward with seamless communication between cars and their environment for enhancing road safety, as well as our customers’ safety,” said Carla Gohin, Group PSA’s Vice President for Research and Advanced Engineering. “Following the first European C-V2X direct communications demonstration we hosted with Qualcomm Technologies last March, we’re pleased to work with leading automotive and technology companies today to highlight that C-V2X interoperability is a reality.” 

“This demonstration of interoperability between multiple automakers is not only another milestone achieved towards C-V2X deployment, but also further validates the commercial viability and global compatibility of C-V2X direct communications for connected vehicles,” said Enrico Salvatori, senior vice president & president, Qualcomm Europe and MEA. “We look forward in continuing to work alongside leaders in the automotive industry, like the 5GAA, BMW Group, Ford, Groupe PSA and Savari, to help advance the automotive industry’s shift towards a safer, connected and more autonomous future.” 

“As one of the V2X pioneers, our company is extremely pleased to continue to help enable the next step in the V2X revolution that we helped start back in 2008,” said Ravi Puvvala, CEO of Savari. “For the last year and a half, the Savari team has worked diligently alongside the dedicated C-V2X engineers in the 5GAA partnership. The resulting string of increasingly impressive demonstrations is continuing to convince the world that C-V2X will soon be deployed around the world.”

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Fleet management in 360

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An on-board dual camera system from global fleet management vehicle recovery and insurance telematics provider, Cartrack, reduces the costs of managing vehicle fleets, while creating new ways to motivate drivers and improve their on-the-road performance.

Historically, commercial drivers within fleets have been far removed from active management and oversight, with limited tools available in helping fleet owners understand how their drivers actually behave on the road. This lack of visual tracking ability has seen fleet managers struggle to achieve meaningful driver skills development, while also leaving companies vulnerable to poor operational performance and financial losses resulting from accidents.

Cartrack’s Drive Vision system is dramatically changing this status quo.

Drive Vision is an on-board dual camera system that records video footage with a 120-degree exterior view of the road ahead, and a 160-degree view inside the vehicle cab. Not only can fleet managers actively monitor all the footage that they wish, the system also records specific events such as speeding, harsh braking or an unforeseen action from a third-party.

Drive Vision’s video is continuously captured and then made available to users in two ways. The footage is either buffered in the unit’s memory card for up to five days, and selected time slots can be downloaded by the user via a web interface. Alternatively, footage is also automatically downloaded to the system when specific events occur, such as speeding or a collision.  The captured footage is stored at a web address and is immediately accessible to the client at any time. In addition, the data centre’s driver exception reporting mechanism can review the footage against a client’s pre-determined driver behaviour stipulations, creating a balanced and flexible driver performance assessment tool.

Cartrack CEO, Andre Ittmann, notes why Drive Vision is so useful for companies.

“There are two key strategic benefits to the technology.  Firstly, the company has a clear visual record of events in the case of an accident or legal dispute. Achieving this kind of detailed view hasn’t been possible before, and it can dramatically reduce the costs around incidents and accidents, on an ongoing basis. Secondly, Drive Vision is a highly functional, event-based coaching system. It therefore allows fleet managers to develop a culture that rewards excellent or improved performance, while also giving them the power to actively close skills gaps. “

Ittmann also notes that fleet video footage allows the company to monitor and manage aspects of its service and market performance, including the driver’s ability to access a work site, thereby ensuring timeous arrivals at designated locations and the ability to oversee passenger count and conduct.

Ittmann concludes that Drive Vision offers untold long-term advantages for companies.

“Beyond simply gaining a more efficient means to discipline errant drivers, Drive Vision also empowers fleet managers to proactively implement measures that will result in long-term benefits for their company. Ultimately, the company can also reduce costs related to driver mismanagement while simultaneously improving a driver’s skills and their performance on the road.”

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