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Fitbit ships 1m Versa smartwatches

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Fitbit has announced that it has shipped more than one million Fitbit Versa devices in North America since general availability began on April 16. It also announced that more than 2.4 million users had used its new female health tracking feature, which became available to all Fitbit app users last month.

“With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features,” said James Park, co-founder and CEO of Fitbit. “The positive response to Versa shows that we are filling this void.”

Within the first two weeks that female health tracking was made available to iOS and Windows users, more than one million users began using this feature. Now, with cross platform availability for Android users as well, 1.8 million users have added at least one period to the calendar, more than 500 000 users have added two or more retrospective periods, and nearly 700 000 users have logged one or more symptoms.

With female health tracking, Fitbit users can better understand their overall health and wellness by accessing their data in one place. Combined with the user’s sleep and activity data, this helps users to gain a better understanding of how their cycle impacts other aspects of their health and wellness, while also potentially creating one of the largest databases of female health.

Fitbit says it continues to see growth in apps and clock faces built for Fitbit OS. Through its software development kit (SDK), more than 18 000 developers have joined the Fitbit developer community and over 900 apps and clock faces have been built. New health apps and clock faces have also been developed by partners like One Drop, Sickweather and Walgreens.

Fitbit Versa is available for R3 199 at retail partner stores and online worldwide, as well as local retailers like Makro, Incredible Connection, Dion Wired, Dis-Chem, Totalsports, Due South, Sportsman’s Warehouse, Cape Union Mart and Takealot. It is available in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Accessories range from R499 to R1 499.

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