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Fitbit Ace arrives in SA

Fitbit has announced the availability of Fitbit Ace for kids at major retailers in South Africa for R1 599.

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Designed for kids ages 8 and older, Ace motivates with customisable step, active minute and sleep goals, celebratory messages and badges, and challenges for the family. It comes with an adjustable, showerproof wristband available in two colours and up to 5 days battery life. With Ace, parents can manage who their children connect with and what information they see in the Fitbit app that will motivate them most.

With childhood obesity rates continuing to rise and two in three kids inactive every day, parents are looking for ways to encourage a more healthy, active lifestyle. According to a Fitbit study, parents cite screen time as an ongoing challenge in getting their kids to be active (58%). Seventy-five percent of parents said they are interested in the use of fitness trackers to help them keep their kids active.

“Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health,” says Dr Ryan Rhodes, exercise psychologist, Director of the Behavioural Medicine Lab (BMED) at the University of Victoria, and member of the Fitbit Advisory Panel. “When parents have insight into their kids’ activity, they are better positioned to then promote less screen-time and more physical activity in a fun and motivating way.”

When designing Fitbit Ace and the Fitbit family account, Fitbit considered privacy throughout the user experience for both parents and kids and built in safeguards and controls to help ensure a safe and positive experience. Parental consent is required to create an account for kids, and Fitbit’s family account allows parents to approve who their children connect with, and view activity and progress. Parents can help manage what stats their kid sees in the app to only include what motivates them most. Kids have access to appropriate stats for their age, including steps, active minutes and sleep; it won’t highlight calorie intake, weight and body fat/BMI, or public social features.

Fitbit provided the following information on the Ace:

●        Tracks their activity and sleep: Helps develop healthy habits by tracking steps, active minutes and sleep; goals default to international health guidelines for activity (60 minutes) and sleep (9 hours).

●        Reminds them to move: Reduces sedentary time with personalised reminders to move each hour.

●        Motivates and rewards them for moving: Encourages kids to build healthy habits with daily or weekend challenges and collectible badge rewards. Kids (and parents) can see their stats, badges earned, progress toward their goals, and more in the Fitbit app.

●        Family account: Brings families together and keeps everyone engaged with added motivation and accountability; parents can view their kid’s activity, and manage what stats they see in the app.

●        More information about Fitbit Ace can be found at www.fitbit.com/eu/ace

Pricing and availability

Fitbit Ace will be available from this week-end in select retailers nationwide. The device is also available for sale at https://www.fitbit.co.za/retailers/ for R1 599 in power purple and electric blue.

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