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Apps demand more cloud

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F5 Networks’ Future of the Apps report, released at its recent EMEA conference in Barcelona revealed that the growing intelligence built into apps would make ever-greater demands on the cloud, writes SEAN BACHER.

“Nobody understands the cloud, it’s a f***ing mystery.” This quote from the Sex Tape movie staring Cameron Diaz and Jason Segel may be true for some, but more and more more companies are beginning to understand the cloud and the benefits it offers.

This was made clear at F5 Network’s recent annual EMEA conference, where it presented its Future of the Apps report. The report revealed that apps are becoming more intelligent – thus requiring more resources and putting more of a strain on local networks, meaning that moving to the cloud is a logical step.

“As an app’s workload increases, or as it evolves and more people begin to use it, it can become unstable, often crashing and costing a company a fortune in downtime,” said Sangeeta Anand, senior vice president for product management and product marketing at F5 Networks

Moreover, many companies don’t have the resources to secure their apps properly and are leaving themselves open to vulnerabilities like ransomware, DDoS attacks and general hacking, which is continually evolving.

These are just a few reasons why moving to a public cloud environment or using a hybrid local/public cloud is beneficial.

“More than a fifth of the companies surveyed plan on running their applications and services in a cloud environment, with around 80 percent already using some sort of local/public hybrid cloud infrastructure,” said Anand.

New cloud services 

At the event, F5 Networks announced a range of new services to help companies make the cloud migration.

Until last week, said Anand, F5’s cloud services were limited to Microsoft Azure and Amazon Web Services.

“Many of our clients wanted more of a choice, so we have extended our service offerings to include Google Cloud, giving customers a good choice when deploying their apps to the public cloud.”

In addition to its Google Cloud integration, F5’s range of new cloud services make managing apps both locally and in a public cloud easy and secure.

Its Application Connector, for example, allows a company to deploy a locally hosted application to Microsoft Azure, Amazon Web Services and Google Cloud. It then allows one to load balance the app between the local app and the one in the cloud.

“Should a business’ local infrastructure start battling under the load, F5’s Application Connector creates a secure connection to the hosted version, balancing out the load and ensuring that the app continues to run, no matter how resource intensive it is,” said Anand.

The hybrid setup also ensures redundancy, and with the Application Connector in place, should changes to an app need to be made, they only need to be made in one place.

“Security is top of our checklist when helping clients deploy to the cloud, and we have noticed many businesses have disparate security systems protecting various parts of their network, making it difficult to stay on top of security.”

F5’s services offer a holistic overview on their apps – both locally and in the public, she said. “For instance, when the WannaCry campaign was discovered, it was imperative to find the vulnerability, patch it and stop it from spreading any further. Our services allowed clients to do this quickly and rest assured that the virus had not spread to any other services or products.”

Security is just one driver of cloud adoption

“We have noticed that many companies are not happy with a single cloud deployment any more,” she said. “They want to offer their services and application across multiple clouds which makes deployment very difficult as each public cloud provider runs a different framework.”

F5 Networks has launched cloud solution templates for Amazon Web Services, Microsoft Azure and Google Cloud. The templates simplify and automate most of the deployment, ensuring that all security measures are met and that the application remains stable, regardless of which cloud hosts it.

“With these services and product offerings, we aim to take the mystery out of the cloud and make it easy and cost effective for companies of all sizes to make the move.”

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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