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ESPN on the ball with World Cup coverage

Cisco has announced that ESPN will use Cisco TelePresence to deliver live and recorded coverage of soccer matches and connect the global soccer community with teams, players and coaches at the 2010 FIFA World Cup Soccer Tournament in South Africa.

The incorporation of Cisco TelePresence will allow ESPN to deliver televised content more effectively and economically as well as enhance soccer fans’ viewing experience. Cisco TelePresence, which uses high-definition video and audio to create a face-to-face virtual experience, will further enhance ESPN’s coverage of soccer matches throughout the month long tournament. By using the existing Cisco broadband network in South Africa, the two industry leaders are transforming the sports television industry by enabling a more timely delivery of video content, including greater fan access to unique game analysis and player footage.

ESPN is taking advantage of the Cisco TelePresence HD real-time video for its live coverage of the 19th FIFA World Cup Soccer Tournament, a first for any video communications solution. The technology will also give the worldwide leader in sports increased flexibility and expanded coverage, enhancing both the content and coverage of the games. The immersive experience is made possible with imperceptible latency, regardless of distance, ultimately leading to a more compelling interview. In addition, with the deployment of Cisco TelePresence in South Africa, ESPN will be able to host remote interviews with visiting country leaders, coaches, players and fans, all from highly secure and quiet locations with convenient access to key stadium sites. The remote broadcast interviews captured via Cisco TelePresence will then be accessible for soccer fans to view on ESPN’s worldwide soccer sites.


Advantage ESPN: Business Benefits

· By utilising Cisco TelePresence to conduct exclusive World Cup reports from Cape Town and Port Elizabeth, ESPN will achieve significant cost savings as compared to traditional remote interviews.

¬∑ Even though these two locations are hundreds of miles from the International Broadcast Center in Johannesburg, Cisco TelePresence technology negates the need for ESPN to send news trucks to the host cities, creating an ‚always available‚ virtual studio.

¬∑ ESPN will televise exclusive World Cup reports from Cape Town and Port Elizabeth on the network’s news and information shows.

Ball in the Fan’s Goal: Dynamic Video Experience

· Most soccer enthusiasts will want to maximise their viewing experience with access to more behind-the-scenes footage. Cisco TelePresence gives ESPN the opportunity to present a larger number of interviews with players, coaches and analysts.

· All Cisco TelePresence interviews captured during the tournament will be converted to video files for posting and viewing on the ESPN Soccernet site.

· This Cisco TelePresence technology will be used for remote face-to-face interactions for other upcoming sporting events.

Overtime: What’s Next?

· As the TV business model continues to evolve, Cisco is innovating the way that sports and media organisations deliver content, providing a timely delivery of unique video content into the home and allowing fans to engage in richer ways with the sports and teams they love.

· The Cisco TelePresence ecosystem will continue to expand worldwide, changing the game for how fans experience sports.

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