All four South African mobile network operators have improved their average download speed experience by at least 1 Mbps in the past six months.
This is one of the main findings in the latest South Africa Mobile Network Experience report by Opensignal, the mobile analytics company. It has analysed the mobile experience in the country, updating a study last conducted in February 2019. While a quick look at its South Africa awards table suggests not much has changed since the last report, it’s far from stagnating.
Opensignal reports the following improvements across its measurements:
- MTN remains the leader in our 4G Availability measurements, with a score of 83.6%. But the other three operators are all now within 2 percentage points of the 80% milestone — with Telkom’s users seeing the biggest increase of over 8 points.
- All four operators improved their Download Speed Experience scores by at least 1 Mbps. But growth in our Upload Speed Experience scores has stagnated, with only winner Vodacom seeing an incremental increase.
- MTN and Vodacom remain tied for our Video Experience award, and both have increased their scores in the past six months, putting them on the cusp of Very Good (65-75) ratings. Cell C also increased its score to tip over into a Good ranking (55-65).
- MTN scored over 90% in 4G Availability in two of South Africa’s biggest cities and was just shy of this milestone in the others. Meanwhile, MTN and Vodacom have now passed the 20 Mbps mark in Download Speed Experience in three cities each.
A quick look at the awards table would suggest not much has changed in South Africa since the last report in February. MTN won the 4G Availability award again, Vodacom kept hold of the medals for Upload Speed and Latency Experience, while the two operators tied for Download Speed and Video Experience just as they did six months ago.
But far from stagnating, we’re seeing improvements across most of the measurements. All four of South Africa’s national operators — Cell C, MTN, Telkom and Vodacom — are now closing in on 80% 4G Availability nationally, while at the urban level, MTN has passed the 90% mark in two cities. And in Download Speed Experience, our users on all four operators’ networks saw their scores increase at least 8%.
In this report, Open Signal has analyzed the scores for all four national operators across all their metrics over the 90 days from the start of May 2019, including South Africa’s five biggest cities — Cape Town, Durban, Ekurhuleni, Johannesburg, and Tshwane.
MTN has been top of Open Signal’s South African 4G Availability leaderboard for a couple of years now, and the operator remains dominant with a winning score over 4 percentage points ahead of its rivals. But it was users on Telkom’s network who saw the most impressive boost in 4G Availability, as its score jumped by well over 8 percentage points.
This leap has put Telkom into a three-way draw for second place with Cell C and Vodacom, who both saw their scores increase by at least 3 percentage points.
While MTN is the only operator to have passed 80% in national 4G Availability, the other three players are all less than 2 percentage points away from this milestone. Based on the current rate of improvement, Open Signal fully expects to see all four operators pass the 80% mark in its next report — which will provide testament to the rapid maturing of the South African mobile market.
MTN and Vodacom remain neck-and-neck in the Video Experience analysis, with both operators scoring 65 (out of 100). And the two rivals both saw their scores rise by around 3 points since our last report, meaning the two continue to share our Video Experience award. Cell C and Telkom remain in third and fourth place, but both saw larger increases — of 5 and 4 points respectively — to narrow the gap on the leaders.
The increase in MTN and Vodacom’s Video Experience scores means the two operators are on the cusp of Very Good (65-75) ratings in this metric — with the users on their networks enjoying fast loading video times and almost non-existent stalling, even at higher resolutions. By comparison, Cell C’s score earned it a Good rating (55-65), while Telkom remains in Fair (40-55) territory — meaning users watching video on Telkom’s network, in particular, will likely struggle with longer load times and frequent stuttering, even at lower resolutions.
In terms of 4G-only Video Experience, Cell C’s score has increased enough to tip it over into a Very Good rating — now featuring three operators achieving 4G network scores with a Very Good ranking. And as 4G Availability continues to increase, the overall Video Experience scores will continue to climb, making mobile video viewing more of a viable proposition across all networks. And in a country where fixed-line broadband connections are relatively rare and the large majority of South Africans only connect to the internet via cellular, this improvement has the potential to transform people’s lives.
Read more from Open Signal’s report here.
Building Africa’s Century
The 4th industrial revolution will be on the agenda of this week’s Gartner IT Symposium in Cape Town. Doug Woolley, GM of Dell Technologies South Africa, ponders its meaning for Africa
Is this Africa’s Century, as President Cyril Ramaphosa said at the recent WEF on Africa gathering? I believe so. The event made solid headway in charting a course forward for African-centric solutions to our challenges.
Technology featured often in discussions and the 4th Industrial Revolution was a central theme. Many of the outcomes also tied to a more connected digital world. But those are the broad strokes. What happens next?
An important avenue can be found in all the individual investments made inside societies, such as broadband. The spread of connectivity is in part due to telecommunications firms being mandated by the Government to reach rural and under-serviced communities. But the major momentum behind broadband stems from demand. From individuals to enterprises, a hungry broadband market has helped South Africa become much more connected.
This paradigm applies to other technology investments as well. All of them add up to support the ideas and advancements that were discussed at WEF on Africa. The need for better services and performance through technology stokes the Fourth Industrial Revolution’s engine. Every network, every datacentre, every smartphone is a piece of the puzzle that will create Africa’s Century.
We are further along the curve than most people realise. If I can judge a country’s potential based on how digitally mature its organisations are, then South Africa is not in bad shape. Earlier this year, the annual Dell Technologies Digital Transformation Index ranked South Africa in the top ten, ahead of most developed nations. The investments made by the Public and Private sectors are taking root.
It may not make headlines, but all these individual ambitions pointing in the same direction are building the change we all want to see.
This brings me to the Gartner IT Symposium Xpo, the business-technology event taking place at the Cape Town International Convention Centre from 16 to 18 September. If WEF on Africa challenged for solutions at a high level, then the Gartner Symposium is where those individual investments come into play.
The nitty-gritty of the 4IR era will be on the Symposium agenda. Research by World Wide Worx on the uptake of 4IR technologies among South African enterprises will be presented tomorrow (Tuesday) by one of the company’s data analysts, Bryan Turner.
I also anticipate discussions about multi-cloud. Cloud has grown tremendously as African organisations saw the progress that came with investing in it, connectivity and data – the core ingredients of the 4IR era. Now they are looking ahead to what can be done next: that multi-cloud is on the agenda shows how Africa’s technology capability is growing.
Unified workspaces will be another good conversation topic. What happens in the office doesn’t stay in the office. Our technology habits follow us home and, more often, our home habits follow us to the ofﬁce. This makes perfect sense, because 4IR is primarily about people being empowered by technology. Our workplace technology habits are microcosms of our overall use of technology.
Multi-cloud is the ‘infrastructure’ of the 4IR conversation and the workplace is where these technologies deliver some of their value. Considerable buzz is growing around unified workspaces, which make office environments more manageable and secure while reshaping them to fit the needs of modern employees.
Stop by the Dell Technologies stand and see how we’re helping create that momentum with multi-cloud, unified workspaces and through many other channels, including skills development and supporting SMMEs to grow.
How do we create Africa’s Century? Through those individual investments that collectively stoke the engines of our country and continent. It’s not just for the big players: 4IR can provide for every organisation regardless of size. Those investments are investments in the future of Africa.
PayPal pictures how the future will be won – or lost
By AAYUSH SINGHANIA, director of Commercial Operations for PayPal Cross-Border Trade Markets
There’s no doubt that technology has already re-shaped the way the world thinks about buying and selling. Who would have thought twenty years ago that people would be shopping on their phones?
Despite the huge changes to the shopping experience in recent years, it’s important to understand that we are only part-way through this journey. We are in the midst of the fourth industrial revolution, and as technologies continue to advance, and we as a society adapt our behaviours, new opportunities and risks will present themselves to merchants of all sizes.
Here is where I see the future of commerce being won and lost, as we continue on this technology journey:
Meeting ever-increasing demand for personalised experiences
We’ve already witnessed the transition of commerce from brick and mortar to the web, and then from the web to mobile. The next phase of internet-connected devices will make commerce even more contextual whereby anything you can interact with can be a platform for commerce. Imagine being able to point your phone at your best friend’s shoes, and almost instantly they are in your shopping cart, ready to be delivered to your home?
Mobile has already made shopping an “all the time” activity and has given us a taste of what it’s like to have hyper-personalised experiences. While a consumer walking into a retail store is limited by physical space, the online world offers an unlimited shelf for merchants to deliver tailored customer experiences. Looking ahead, innovations in artificial intelligence and machine learning hold great promise to further deliver on this hyper-personalisation, by being able to learn about who a consumer really is as a person and their individual preferences.
As a result of this evolution, customers have moved from being surprised and delighted by personalised experiences to expect them in every context. Many customers, for example, now get frustrated when they receive advertisements for products that they’ve already bought, or have no interest in. This shift has made it critical for merchants to avoid delivering homogenous experiences to shoppers who demand personalised interactions across all contexts. In doing so, it’s important that merchants find a balance between personalising their offerings and ensuring consumers don’t feel their privacy is being invaded. Shoppers want to feel like a brand understands them, but isn’t stalking them, particularly in the wake of several high-profile data breaches.
Closing the consumer fulfilment gap to deliver seamless experiences
With new advancements in technology comes the ability to create seamless customer experiences that narrow the gap between customer desire and fulfilment. Gone are the days where shoppers decided to purchase an item and they were happy to wait a week to receive it – for many, two-day shipping still isn’t quick enough. The invention of the internet meant people could shop from home, and recently we’ve seen this evolve further where consumers prefer to shop on-the-go via mobile.
The big question is, what’s next? We’re already seeing the growth of commerce through technologies like AI-enabled voice assistants and virtual reality, so it’s critical that merchants keep pace with innovations that enable them to close the gap between desire and purchase in a delightful way.
At the end of the day, businesses need to remember that the act of filling up a cart and the process of checking out is not the fun part of making a purchase – these are points of friction – and technology is the answer to removing these frustrations for customers.
Managing customer reactions to technology disruption
Every tech disruption in its early days delivers excitement, fear, anxiety and doubt – not necessarily in that order. We all go through a phase of tech humanisation, because technology grows as we do – and we help shape the development of new solutions.
Technology has been used for good and bad, and technology that causes eye-raising experiences at the start will generally normalise in time. Remember the first video cameras on phones? As people learned how to use the technology, content got posted that shouldn’t have. Everything from the telephone, to radio and the television all caused concern and were initially criticised when first introduced to the public, but with time they’ve become part of our everyday lives. As technology evolves, companies learn from it, and the acceptance and humanisation of technology will take place for both consumers and merchants as new innovations are applied to the world of commerce.
Merchants need to have a mindset that’s focused on being a customer champion, while recognising that customers need to adapt to new technologies in their own time. To do this, businesses must leverage technology to build the right features that aren’t intrusive, but geared towards helping people, and respect the customer’s choice to turn technology on or off.
Technology innovation will continue to re-shape commerce in the years ahead, with the potential to deliver new growth opportunities for merchants, and offering customers more choice, convenience, value and instant gratification. In a broader sense, these innovations can also help promote employment by breaking down traditional barriers to buying and selling. For merchants, the opportunities will arise, they just have to know how to take advantage of them in the right way.