Manufacturing and design are two industries where small companies can take on large enterprises. However, in order to do this, there is a constant pressure to innovate and review their development processes, writes CHRIS BUCHANAN, Dell Client Solutions Director.
Manufacturing and design are two of the rare industries where small companies have the ability to take on large corporations globally and vice versa. In this climate, the harsh realities of business are exposed and the importance of a competitive advantage is amplified. As a result, the ongoing competitive pressure drives organisations to constantly review their development processes and come up with new ways to innovate and create; at the end of the day, nobody wants to get left behind.
Rapid Product Development (RPD) plays a crucial role in these industries as it decreases the time it takes for products to get to market and also provides businesses with the opportunity to create better, innovative products. Efficiency is so often seen as a metric of success – the quicker a company can launch its product and subsequently get it to the end-user, the greater chance it has of being successful. In an “always on” world, launching first can help capture the attention of an audience, secure publicity, assist promotion and generate early sales.
Evolution of design
The way products are manufactured, designed and brought to market has evolved more rapidly in the last decade than even before. From drawing boards to smart desks, advancements in technology have had a profound impact across all stages of the production process. In fact, for many companies the entire process – from initial concept development and design, to market research, product development, production and marketing – has changed entirely.
Most recently, modernisations such as using the concepts of ‘Big Data’ to conduct social media analysis across millions of on-line conversations have come to the fore as a new way to gain initial product insight, and gain a competitive advantage. This is an example of something which would have never crossed the minds of manufacturers a mere decade ago. In particular, design solutions have been created to respond to traditional problems with form usability and physical ergonomics – whether the end product be furniture, cars, clothing or even hairbrushes!
While computers provide an established means of producing design plans and drawings, translating these ideas can be a time-consuming process. Consequently, workstations and the software they run need to be purpose-built and tailored specifically for industries to undertake this task. For example, Dell Precision workstations are designed & tested to support applications such as SOLIDWORKS and Auto-desk Design Suite to enable manufacturers and designers to create comprehensive 3D rendered models of products and solutions.
These photo-realistic renders can then be used in pitches and meetings to secure investment. They can be used in marketing presentations and campaigns to showcase the solution and build stakeholder interest before production has even begun. The forward-thinking technology in Dell Precision workstations and Auto-desk Design Suite make ground-breaking achievements, such as Kenguru’s development of the first ever electronic vehicle for wheelchair users, possible.
The ability to provide these detailed model simulations should not be underestimated as they provide businesses with the most accurate and comprehensive depiction of products. It can allow any errors to be stamped out, and subsequently increase the production quality. Furthermore, software-agnostic and Independent Software Vendor (ISV) certification helps boost productivity and efficiency during the development process as it allows businesses to customise their workstations to best suit their individual needs. It gives workers peace of mind when using often complex, high performance applications to create.
The power of prototypes
As competition gets fiercer, for many businesses, the expensive and time-consuming process of producing physical prototypes is phasing out. Much of this change can be attributed to the latest developments in High Performance Computing (HPC), as it offers the ability to switch from traditional physical to virtual prototyping. Organisations can now run huge complex simulations in short timescales whilst simultaneously increasing the quality of the products being designed. This allows better products to hit the market faster.
Developments such as HPC allow the efficient testing of millions of subtle design variations at a fraction of the previous cost. A great example of this optimisation is the virtual prototyping that the Emirates New Zealand sailing team undertook when testing its boat for the America’s Cup using Dell’s HPC cluster. This revolutionised the way the team prepared for the competition as it allowed the boat to be fully optimised and tested in a range of scenarios without the need to physically build various prototypes. As a result, it dramatically reduced the cost of producing the boat and perhaps most importantly, accelerated its time-to-market.
The third dimension
Another factor transforming the way in which products are developed is the colossal rise in 3D printing and scanning technology, which shows no signs of slowing down. According to Gartner, the worldwide shipment of 3D printers is expected to grow by 98 percent in 2015, followed by a predicted double of unit shipments in 2016.
3D printers give manufactures the power to develop, test and verify products quicker than the traditional prototype modelling methods. In fact, in some cases, 3D printing and the latest scanning technology aids in the design and production of components which were impossible to manufacture previously. ATOS scanners from GOM can scan product surfaces and the data copied in a 3D printer, enabling edits and customisations to be made for duplications. With solutions like this, the time-to-market implications can be huge, with increases and improvements in product quality and the speed and frequency of design modifications.
When competition is intense and margins are being squeezed, the capability to make manufacturing design iterations continuously is a huge competitive advantage in this day and age. This fact is further illustrated in a recent report by IDC, which states that the 3D printing revolution is now being utilised regularly in business applications – everything is being affected, from medical bone replacements to NASA telescopes, clothing to confectionery.
As design and manufacturers evolve with the introduction of technologies such as the “smart desk” and virtual reality, product development will get faster and the quality of products will continue to improve. Progress will undoubtedly be made in 3D printing, expanding the scope of materials that can be printed to not only include plastic and metal but also electronics and rubber. The manufacturing possibilities are endless, and enable quicker product development especially when it comes to the latest and greatest innovations – such as wearable technologies. Designers and manufacturers will have the ability to create a host of new prototypes that were previously off limits, but arguably the biggest beneficiaries will be small businesses. By producing their own in-house pieces, the dependency on large supply chains will decrease whilst costs savings will increase.
In today’s global marketplace, time is money. We often hear from our customers that translating concepts to reality can be a time-consuming and frustrating process. Manufacturers need the right tools as an enabler to design at the speed of thought, once they have this, they are able to improve processes, maximise productivity, and enable opportunities for innovation and design creativity. Tools like Dell Precision workstations have the ability to give manufacturers these added benefits on a silver platter. How they put these benefits to use is up to them.
Nintendo announces Stranger Things 3 game
The Netflix Original show is set to launch a retro-style game on the Nintendo Switch.
In collaboration with Netflix, developer BonusXP has created Stranger Things 3: The Game. It is the official companion game to Season 3 of the hit original series. The game and latest season are expected to launch on US Independence Day, the 4th of July, a date that will, of course, stick in American gamers’ memories.
This adventure game blends a distinctively retro 16-bit art style, reminiscent of games from the time when the series was set. It is claimed to have modern gameplay mechanics to deliver nostalgic fun with a fresh new twist. Players will be able to experience their favourite show through a mix of exploration, puzzles, and combat.
Just ad in the show, teamwork is at the heart of Stranger Things 3: The Game. Players can team up in a two-player local co-operative, or in single player mode alongside an AI partner. Players can choose to play as one of twelve characters from the show, each with different abilities and attributes. Together, they’ll play through familiar events from the series, while also uncovering never-before-seen Stranger Things secrets, ensuring a fun experience for those new to the world of Stranger Things as well as for those familiar with the series.
- Experience the show in a new way, exploring the eerie world of Hawkins to uncover new mysteries beyond what’s seen in Season 3.
- Jump right into the action of this pick-up-and-play adventure: gameplay mechanics that allow players from beginner to advanced skill levels to get in on the fun.
- Take your game to a higher level by trying out different character combinations and collecting all the secrets the expansive world of Hawkins has to offer.
- Team up with a friend, leveraging drop-in/drop-out local co-op to take on the mysterious monsters of Hawkins together. While playing solo, use a collection of “buddy commands” to control both characters and still experience all the fun.
- Choose from 12 playable characters, each with their own unique talents and stats.
New AirPods and iMac in iStore this weekend
iStore has announced availability of the new second generation AirPods and iMac, unveiled this week, in store this weekend.
“AirPods revolutionised the wireless audio experience with a breakthrough design and the new AirPods build on the magical experience customers love,” said iStore in its announcement. “The new Apple-designed H1 chip, developed specifically for headphones, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free ‘Hey Siri’.”
AirPods come with either a standard charging case or a new wireless charging case that works with Qi standard chargers. The wireless charging case can be ordered for R3 699. The case can be used with the first or second generation AirPods.
The iMac line now has up to 8-core Intel 9th-generation processors and powerful Vega graphics options, delivering dramatic increases in both compute and graphics performance. The new iMac is faster for everyday tasks, up to demanding pro workloads. It includes retina display, all-in-one design, quiet operation, fast storage and memory, modern connectivity and macOS Mojave.