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Data falls for students

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With the ongoing protests at universities around South Africa, Telkom, Cell C and MTN have made moves to provide free access to tuition websites.

Many institutions have had to make alternative plans to continue the academic year. Many universities have made lecture and study material available online while campuses are not able to be accessed by students. This may result in further anxiety for students who may already be surviving on the smallest of stipends, and must now find additional funds to purchase the data needed to access the materials they require to continue their studies.

“Our universities and institutions are key to empowering South Africans and creating growth in this country,” said Sipho Maseko, Group CEO, Telkom. “We at Telkom believe it is essential that students are able to continue their studies despite the current political climate.”

Telkom is offering a solution which will enable universities to allow free access to academic content for students, even if they have run out of data or airtime. Telkom’s Reverse Bill URL service allows students using a Telkom mobile prepaid or postpaid SIM card to access content on a university website without paying for data consumption. Students accessing academic material via Telkom ISP will also benefit from free data as Telkom already zero rates this traffic.

Under normal circumstances, mobile data usage would then be reverse billed back to the institution – similar to the reverse-charges phone calls of previous years. However, during this critical period, Telkom has taken a decision to waive the data consumption costs until the end of the academic year. Students who need to work off site can therefore do so even without the need to fund these costs themselves.

“We hope that this small contribution on our part will assist students to complete the academic year as we work together to build an equitable system for all,” says Maseko.

Telkom is reaching out to academic institutions throughout South Africa to implement this solution.  Students will be able to buy and Rica SIM cards from Telkom stores, national chains and participating dealers.

Meanwhile, Cell C will offer students from universities across the country free access to university websites in a bid to assist them to access course material necessary to complete the year.

“We know students are facing a tough time at the moment, and many need to gain access to course material through their university’s online portal in order to complete their academic year. Zero-rating access is our way of assisting students,” says Cell C CEO Jose Dos Santos.

Cell C is in the process of contacting universities and will implement a reverse bill on their website URLs. Cell C will absorb the cost to allow students to access academic content for free. This means that even if students are off campus, they will be able to access the university website at no cost. A list of the participating institutions will be updated and published on Cell C’s website.

“Cell C will ensure that this service is available to students until the end of the academic year,” says Dos Santos.

This service will complement the free basic internet services, including Wikipedia and other information-based sites, that are already available exclusively to Cell C’s customers free of charge through Facebook’s FreeBasics (Internet.org).

Students from participating universities, with a Cell C SIM card, will be able to make use of the service.

MTN announced that it will allow university students free access to university websites in order to access online content. To date, students from the University of Cape Town (UCT) and University of Pretoria will benefit from this initiative.

MTN is appealing to other institutions of higher learning to tap into this initiative by providing their URL addresses.

“As a responsible corporate citizen, MTN took the decision to provide free access to online educational content in order to complement existing classroom training, leverage the benefits of online training and assist the students and academic institutions to salvage the 2016 academic year.  As MTN, we are mindful of the backlog that students and academic institutions are facing, and we believe that this gesture will help to maintain continuity and expedite access to much-needed educational content,” says Mteto Nyati, Chief Executive Officer: MTN South Africa.

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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