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Content boss reveals what Netflix wants from African creators

Netflix’s chief content officer Ted Sarandos tells BRYAN TURNER that the world’s interest has been piqued by African content on the platform

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The South African Netflix Original series, Queen Sono, “perfectly represents” what Netflix is trying to achieve in storytelling, says the streaming giant’s chief content officer.

Ted Sarandos was in Johannesburg for the premiere of the series, which joins the locally acquired Shadow series and Catching Feelings movie on its growing roster of South African Originals.

“This is my first time on the continent so I’m obviously over the moon,” Sarandos told Gadget. “Particularly around Queen Sono, because it so perfectly represents what we’re trying to do, which is work with great local storytelling, tell stories from everywhere in the world to everywhere in the world. African shows are on the same par of storytelling as everything you’ll find on Netflix. The reception for Queen Sono, out of the gate, in the international community has been phenomenal. We’re just so thrilled we get to share it with the world.”

Sarandos is most well-known for using data and the associated algorithms at Netflix to predict what TV shows and movies viewers want to see, before they go out for production. He has led the first round of Netflix Original programming for popular shows like House of Cards.

He revealed Netflix’s plans of keeping the momentum of local originals going throughout Africa, to showcase African stories to the international market.

“What we want from Africa’s creators is African stories,” he said. “This year, we’re going to produce 130 seasons of local language series around the world. We have found in all those, the more authentically local the show is, the more likely that travels, so we definitely are not asking our creators to make something more accessible artificially.

“The thing that’s most accessible is authenticity. It’s always the first question I usually get in every country: how are we different than everyone else? What do we watch that no one else watches? I always find the most fascinating part is how similar we are, and how similar the stories are when you get down to the human experiences.”

Netflix has seen great success in other areas it has entered, after its success in the US.

“Under five years ago, we did our first local original show for the world in Mexico called Club de Cuervos,” said Sarandos. “Today, we have about 50 original shows in Mexico. And that’s series, film, documentaries, stand-up comedies. We want to expand across all areas of storytelling, including unscripted programming.”

The beauty of the service is its international appeal. Netflix doesn’t face the same licensing challenges as other broadcasters, because it is the creator and distributor of its content across 190 countries.

“What makes Africa so unique is that it has such a great storytelling culture to start with,” said Sarandos. “There is a great production infrastructure, great writers and creators already, who have been telling stories to local audiences. We’re not planting that seed; we’re just coming to the party. What we’re trying to do is to give them a larger platform to tell their stories on a grander scale.

Netflix also does not see itself as competition to local storytellers who already have their niche in producing stories in Africa.

“We want to make your favourite show and your favourite film, whatever that is,” said Sarandos. “We’ve been doing that and we’re doing that around the world and when we’re doing Africa as well. I don’t think it’s a matter of ‘they’re doing that so we had to do something different’ or ‘they’re doing that, so we’re trying to one-up’. We’re just here to tell great stories. I say this because we do this in entertainment capitals all over the world, whose bread and butter is making great local stories.

“Where we are different is: we have a platform to bring a global audience to those local stories.

“We have four original African projects that will be premiering in 2020, which is very ambitious for us right out of the gate. We typically put a toe in the water, and the reason we’re not doing that is that we are all in. You’ll see the scope and scale of the projects that we’re talking about in 2020.”

To read more about how African storytellers can pitch a concept to Netflix, click here.

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How retailers must respond to life under lockdown

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As businesses settle into lockdown, South Africa’s largest second-hand retailer, Cash Crusaders offer other retail businesses – that have also been forced to close, some advice and recommendations on preparing for, and managing through the lockdown. The group that have been operating for over 20 years with over 220 stores nationwide, also offer advice on considerations retail store owners – and other businesses, should make as the country makes their COVID-19 economic recovery.

Follow the rules

Ensure that you follow the rules set out by our President for the lockdown. As bitter as this pill may be to swallow, the longer-term benefits for our country and our businesses far outweigh the frustration and anxiety you may be feeling now. This is not a time to break the rules. #StayAtHome. It is a time to practice human responsibility, not complain about Human Rights being compromised. Countries who initially implemented loosely managed lockdowns, have had to extend to get the pandemic under control, so strict rules from the get-go will prevail in the fight against the virus. 

Secure your stores

By now you should’ve secured your valuable goods and should have ensured all your security systems are in good working order. If you haven’t already, make sure your security companies have your correct contact information. Make sure your necessary insurance cover is up to date.

Keep your staff informed

They are and continue to be your most important asset!

By now, you may have needed to investigate UIF benefits to compensate for your employees loss of income. The Minister of Employment and Labour, T.W Nxesi has recently announced measures that the Department will put in place under the current special circumstance relating to the Corona virus (COVID-19) and its impact on UIF contributors.

The Temporary Employee/Employer Relief Scheme (TERS) has been set up under the auspices of the Unemployment Insurance Fund (UIF). Employers apply for the TERS on behalf of its employees. 

The TERS has two distinct advantages over UIF 

  • All employees qualify for up to 3 months of benefits, irrespective of how long they have contributed to the UIF and 
  • TERS will not pay any employee less than the minimum wage.

You can benefit from the TERS by sending an email to covid19ters@labour.gov.za. Applicants will then receive an automated response which outlines the steps you will need to take, as well as the details surrounding them – including the requirements to claim benefits. During the lockdown period, the Department of Labour will not accept manual applications (to reduce physical contact and risk of the virus spreading), this is to reduce contact between people to curtail the spread of the pandemic. A hotline number has been created by the UIF (012-337 1997) for Covid–19 TERS Benefit enquiries during the lockdown period. 

Be sure to be calm when addressing any concerns with your team – they are anxious and nervous of what the eventuality of this outbreak may be.

Communicate with your bank

Make sure you’ve been in touch with your bank (as they are still operational) and discuss any loan repayment relief or postponement over the lockdown period (the banks have termed this a “payment holiday”). Work with them on a cash flow plan as once the lockdown has lifted, trading businesses will need liquid cash.

Contact your landlord

Ensure you’ve connected with your landlord to discuss and agree on any possible repayment or rent relief/payment holiday they may be able to offer you. Keep the channels of communications open with your landlord and bank – rather over-communicate than not communicate enough.

Keep communication open with your customers

The country may be on shutdown, but the internet isn’t. Communicate with your teams and customers by whatever necessary and relevant communication channels you have available to you – website, social media, PR/Marketing teams, newsletter dissemination etc.

Use this time wisely

Amidst all the chaos this time brings, there is also a silver lining. We all have time at this stage, but how many of us make valuable use of that time? Particularly when it comes to family.  Business is demanding most times so with a forced shutdown of business it give you the time to spend with your family, catch up on outdated maintenance around the house and a period of rest. This lockdown period will also afford you uninterrupted strategy time. Take the time to reflect on areas of your business you can improve or evolve. Strategise ways to do things better or differently. Use the resource available via your own business network as well as the countless online content that is available, to work on a plan for the way forward. Consider your financial, loan and other business administration processes you have in place and look at new ways to optimise the channels and areas you’re working with or within. A host of online learning facilities offer short courses – perhaps consider upskilling yourself or members of your team by signing up for one of these too.

“These are some of the steps we’ve taken within our own organisation,” says Sean Stegmann, CEO of Cash Crusaders. “Having been in this business for as long as we have has afforded us the wealth of experience we’re able to share with our franchisees and other retail business owners to help navigate the next few weeks and recovery period,” he says. “Take it one day at a time and know that the decisions we’re being forced to make today will mean a future for us tomorrow, both in business and in health!,” he concludes

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Vodacom cuts cost of smallest bundle by 40%

The country’s largest mobile operator has kept to a promise made last month to slash the price of entry-level data packages

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Vodacom has cut the data price of its lowest-cost bundle by 40%, reducing the price of a 50MB 30-day bundle from R20 to to R12. This follows from the operator’s promise in March, when it announced a 33% cut in the cost of 1GB bundles, to reduce prices of all smaller bundles by up to 40%.

Vodacom’s various 30-day data bundle prices will be cut across all of its channels, with the new pricing as follows:

30-day bundle size New Price Reduction
50MB R12 40%
150MB R29 33%
325MB R55 33%
500MB R79 21%
1GB R99 34%
3GB R229 23%
5GB R349 14%
10GB R469 22%
20GB R699 31%

Vodacom confirmed it will provide free data to access essential services through Vodacom’s zero-rated platform ConnectU with immediate effect. The value of these initiatives, it says, is R2.7-billion over the next year.

“Vodacom can play a critical role in supporting society during this challenging time and we’re committed to doing whatever we can to help customers stay connected,” says Jorge Mendes, Chief Officer of Vodacom’s Consumer Business Unit. “Since we started our pricing transformation strategy three years ago, our customers have benefitted from significant reductions in data prices and the cost of voice calls. Over the same period, we invested over R26 billion in infrastructure and new technologies, so our customers enjoy wider 2G, 3G and 4G coverage and vastly increased data speeds.”

The latest data reductions will complement the discounted bundle offers that will also be made available to prepaid customers in more than 2,000 less affluent suburbs and villages around the country. For qualifying communities to access further discounted voice and data deals, they need to click on the scrolling ConnectU banner on the platform via connectu.vodacom.co.za

ConnectU – which is a zero-rated platform – also went live this week. It will provide content aimed at social development and offers a variety of essential services for free. Learners and students enrolled in schools and universities can access relevant information for free, with no data costs. The ConnectU portal includes a search engine linked to open sources such as Wikipedia and Wiktionary as well as free access to job portals; free educational content on the e-School platform; free health and wellness information and free access to Facebook Flex, the low data alternative to Facebook that enables customers to stay socially connected.

Vodacom’s popular Just4You platform has been a significant contributor to the approximately 50% reduction in effective data prices over the past two years. Substantial cuts in out-of-bundle tariffs and the introduction of hourly, daily and weekly bundles with much lower effective prices have also driven increased value and affordability, resulting in R2-billion in savings for customers in 2019.

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