Samsung’s ChatON messaging services has reached a global subscriber base of over 100 million users. The service was launched in October 2011, hitting the 50 million subscriber mark in May 2013 and doubling that number to 100 million four months later.
Samsung says ChatON’s growth can be attributed to the support it offers across international markets and various OS platforms. Users can access ChatON through PCs, Samsung feature phones and all major smartphone operating systems: Android, iOS, Blackberry and Windows Phone. ChatON’s multi-screen support also allows users to sign-in on up to five different devices using one Samsung account ID.
Another key factor in ChatON’s success is that it comes preloaded on most major Galaxy devices the first of which was theGalaxy S III. Subsequent device launches include the Note II, S4, Note 3, Galxy Gear and Galaxy Camera.
ChatON provides the ability to drag and drop media files into a chat window using the multi-window feature. Users can also create hand-written messages with S pen when using the Note 3
‚”We are continuously enhancing the features and functionality of this service to ensure our users benefit from high quality innovations, to live a connected lifestyle of communicating and sharing with friends, family and colleagues everyday,‚” saysCraige Fleischer, Director of Mobile Communications at Samsung Electronics SA.
ChatON’s popularity is growing in South Africa, with the local community now listed as the 22nd largest among the 240 countries where the service is offered. However, no local user numbers are provided. Designed to ensure that users across the globe can communicate easily, ChatON currently supports 63 languages in major countries around the world. ChatON was designed in-line with Samsung’s drive to deliver products that meet specific local needs in different markets.
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